Jacob Pastva
Akron,OH
Summary
Dynamic and results-oriented Assistant General Manager with over four years of experience in operational management and social media strategy. Proven track record of enhancing online presence, driving customer engagement, and increasing brand awareness through innovative social media campaigns. Excels in team leadership, cross-functional collaboration, and project management. Committed to improving overall business efficiency and building strong customer relationships through effective communication and personalized service.
Overview
13
13
years of professional experience
Work History
Social Media Manager
BrewDog
Cleveland, OH
05.2023 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Collaborated with staff to brainstorm ideas for new monthly events.
- Used Canva to create fresh, engaging content.
- Used EventBrite to create ticketed events to help drive sales for business.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Assistant General Manager
BrewDog Cleveland
Cleveland, OH
02.2023 - Current
- Cultivated positive culture focused on employee empowerment, job satisfaction and teamwork.
- Maintained successful operations by overseeing 25+ employees, monitoring performance and continuously eliminating knowledge gaps.
- Prepared work schedules and coordinated daily assignments and activities to meet
needs of business. - Organized regular inventory counts to keep records accurate and identify supply
needs or loss points. - Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Controlled labor costs by using demand-based workflows.
- Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
- Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
- Handled escalating problems to improve customer relations, maintain brand loyalty
and recapture lost revenue opportunities.
Merchandise Operations Leader
Petco
Macedonia, OH
04.2022 - 02.2023
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Enhanced merchandise presentation by executing visually appealing and organized displays.
- Streamlined store operations by implementing efficient inventory management processes.
- Increased sales with effective merchandising strategies and promotion of key products.
- Ensured accurate pricing, maintaining regular updates and audits for price accuracy.
- Reduced out-of-stock occurrences by effectively managing inventory levels and replenishment efforts.
- Evaluated sales trends, adjusting merchandise placement to capitalize on high-demand items or seasonal promotions.
Sales Consultant
KEN GANLEY NISSAN
Medina, OH
07.2020 - 02.2022
- Negotiated vehicle prices as well as customer trade-in values to maximize revenue and to close the sale.
- Closed deals by working with finance and insurance team to provide customers with
smooth, comprehensive service. - Finalized documentation for contracts, purchase receipts, vehicle registrations and
dealer files. - Educated customers about sales processes, warranty requirements and service
standards. - Showcased vehicle features and took customers on test drives in local area.
- Analyzed customer needs to make suitable product recommendations and
demonstrations. - Collaborated with management to develop sales strategies and achieve monthly targets.
Account Specialist
Inspira Marketing
Cleveland, OH
10.2017 - 07.2020
- Represented and sold Diageo brand liquors into on-premise accounts in the Cleveland territory
- Increased client profits by establishing strong brand representation through face-to-
face marketing. - Built relationships and personalized future client development opportunities by
collecting customer data. - Stayed on top of industry-related topics, trends and tools to impact social growth
and engagement. - Legal and Compliance Accountability- Maintain all legal and marketing code
guidelines - Customer Engagement- Drove brand presence, performance and advocacy in various
segments of on- premise accounts using strategic engagement activities and
business-focused solutions - Commercial and Performance Strategy- Planned, tracked, and implemented brand
and portfolio engagement using performance data (volume, menu growth/share,
activities) provided by agency (Inspira) and client (Diageo) - Consumer Strategy- Gained insight to consumer trends in various segments of on-
premise accounts to inform customer (account) engagement sessions - Network Partnership- Served as key liaison between the portfolio, distributor,
manager and customers for the accounts within the coverage territory - Agency Accountabilities- Completed accurate and timely management of agency
initiatives including:Budget and expense management - Point of Sale, asset and warehouse managementBrand, market, competitive and
customer insight curation
Bar Manager
The Lockview
Akron, OH
02.2015 - 10.2017
- Supervised the work of bar staff, servers and kitchen staff.
- Enhanced guest experience with meticulous attention to detail in bar setup, presentation, and drink preparation.
- Streamlined processes for ordering supplies, managing stock levels, and minimizing waste to reduce operational costs.
- Developed productive relationships with vendors to secure competitive pricing on high-quality products.
- Maintained a comprehensive knowledge of current industry trends to stay ahead of competition and offer an exceptional experience for guests.
Bartender
Hilton Akron/fairlawn
04.2011 - 10.2017
- Recommended food and drinks to patrons based on preference, pairings and special promotions.
Education
Some College (No Degree) - Biotechnology
Kent State University
Kent, OHSkills
- Business Development
- Data Analysis
- Account Management
- Sales and Marketing
- Problem Solving
- Brand Development
- Content Creation
- Content Development
- Social Media Marketing
Timeline
Social Media Manager
BrewDog
05.2023 - Current
Assistant General Manager
BrewDog Cleveland
02.2023 - Current
Merchandise Operations Leader
Petco
04.2022 - 02.2023
Sales Consultant
KEN GANLEY NISSAN
07.2020 - 02.2022
Account Specialist
Inspira Marketing
10.2017 - 07.2020
Bar Manager
The Lockview
02.2015 - 10.2017
Bartender
Hilton Akron/fairlawn
04.2011 - 10.2017
Some College (No Degree) - Biotechnology
Kent State University