Jacqueline Harrill
Dallas,Texas
Summary
Entrepreneurial-minded sales professional offering 15+ years of experience in the CPG & Beverage industry. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.
Overview
17
17
years of professional experience
Work History
VP of Sales Operations and Planning
Poppi
Dallas, TX
05.2022 - Current
- Directed yearly business planning activities
- Oversaw DSD expansion strategy implementation, encompassing county coverage maps
- Utilized CRM tools for data empowerment in sales organization
- Managed DSD and Customer connectivity, including wiring by store, regional account ACV tracking, pricing strategy, account void reporting, and opportunity gap analysis
- Served as liaison between Finance, Operations, and Sales, providing trade spend, co-op, billbacks, order / invoice process, and sales budgeting support
- Developed strategies to maximize retail $ volume and velocity, including developing execution plans in partnership
Vice President
Genomma Lab
Dallas, Texas
09.2019 - 05.2022
- Managed the distribution build-out and go-to-market strategy of a Mexican beverage (SueroX), growing from $0.00 to $10MM in two years, and recognized for the best product launch in company history.
- Led team in strategic executive-level planning.
- Communicated quarterly results to the executive team, highlighting pertinent details related to progress status and project direction.
- Led complex sales negotiations between Genomma Lab and Anheuser-Busch/ ABONE / ZX Ventures to explore various partnership options, including strategic alliance, joint venture, and M&A
Director of Sales
CAB Enterprises
Dallas, Texas
09.2016 - 09.2019
- Managed all sales activities & relationships within the territory; including field sales team, brokerage firms, distributors, and retail chain call points.
- Leveraged consumer insights and category trends during category review cycles to increase sales and distribution at retail.
- Built relationships with retail customers and industry professionals to establish long-term business growth resulting in the company's largest deal in history; 7-Eleven, estimated $20MM net sales the first year.
- Successfully navigated the organizational structure of each distributorship; collaborating with their key account team for channel expansion opportunities, the marketing team for community events, and sales team for incentives and execution.
Commercialization Manager
Monster Energy
Corona, California
08.2015 - 09.2016
- Served as primary point-of-contact between the brand (monster) and distributor (coca cola) to create programs and sales objectives that maximized ROI for both organizations.
- Led bottler Joint Business Planning process from end to end – from Category to Marketing to Sales Planning to Customer Team to CPG Customer.
- Managed forecasts, commercial budget & local marketing funds (333M net sales)
- Monitored sales metrics and curated analytical reports for team and account evaluation
Regional Sales Manager
Monster Energy
Dallas, TX
09.2014 - 08.2015
- Managed team of 8 sales reps and 4 Coca Cola Distribution Centers in Dallas/Fort Worth (17MM cases)
- Met regional sales objectives by developing and implementing promotion strategies, coordinating the sales team, and servicing key accounts to fortify business relationships.
- Conducted monthly business reviews with distribution partners
- Organized & led sales blitz and kick-off meetings between brand and distribution partner.
- Created sales incentives and tracked KPIs through a sales reporting program (KARMA)
- Utilized sales reporting software (VIP/iDIG) to optimize sales routing, clustering top volume stores by zip code.
- Converted consumer trial to in-store sales through grass-roots marketing
- Leveraged customer marketing programs with key retailers
- Analyzed regional market trends to discover new opportunities for growth.
Key Account Manager
Abbott Laboratories
Dallas, TX
02.2010 - 01.2014
- Managed distribution partners and regional retail accounts across 10 states in the central USA.
- Utilized sales data & leveraged category insights to win better positioning at the shelf, increasing sku distribution and facings.
- Increased product sales through targeted marketing campaigns.
- Implemented solutions and strategies to keep clients from turning to competitive businesses
- Contacted each retailer within the assigned call list on a regular call cycle to discuss needs, resolve issues and introduce new products.
- Prepared and presented progress reports to internal and external stakeholders.
Retail Sales Rep
Nestle USA
Dallas, TX
05.2008 - 02.2010
- Sold incremental displays of Nestle products (1000+ SKUS) at Wal-Mart and other national grocery accounts in Dallas, TX.
- Stocked, replenished and organized inventory to keep store merchandise fresh.
- Engaged positively with each customer, providing professional and polite support for sales and service needs.
Education
Bachelor of Science - Science & Business Administration
University of Dayton
Dayton, OH01.2008
Skills
- Strategic Planning
- Complex Problem-Solving
- Market Trends and Analysis
- Process Improvement
- Partnerships and Affiliations
- Business Development
- Leadership and People Development
- Integrity and Transparency
Accomplishments
- World-class triathlete (6th in the world 2014)
- Iron-man competitor
Timeline
VP of Sales Operations and Planning
Poppi
05.2022 - Current
Vice President
Genomma Lab
09.2019 - 05.2022
Director of Sales
CAB Enterprises
09.2016 - 09.2019
Commercialization Manager
Monster Energy
08.2015 - 09.2016
Regional Sales Manager
Monster Energy
09.2014 - 08.2015
Key Account Manager
Abbott Laboratories
02.2010 - 01.2014
Retail Sales Rep
Nestle USA
05.2008 - 02.2010
Bachelor of Science - Science & Business Administration
University of Dayton
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