Jakki Jakaj
Austin,TX
Summary
Experienced Senior Integrated Marketing Manager known for delivering results through strategic, data-driven campaigns. Adept at cross-channel integration, team leadership, and staying ahead of industry trends. Ready to drive growth for a forward-thinking organization.
Overview
9
9
years of professional experience
Work History
Senior Integrated Marketing Manager
Dbt Labs
2021.10 - Current
- Owned and executed on pipeline targets for in person and digital go to market campaigns.
- Directed campaign tactics to actualize marketing goals and objectives.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Global Marketing Campaign Manager
Global Knowledge
2020.11 - 2021.10
- Maintain regular dialog with customers, partners, and business leaders to understand the issues impacting product adoption and sales traction.
- Drive inbound and outbound campaign tactics that connect and support subscription offers
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Marketing Campaign Manager
SOCi
2019.11 - 2020.11
- Manage the procedure, implementation, tracking and measurement of marketing campaigns
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
Marketing Coordinator
Lightspeed Systems
2017.06 - 2019.11
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Build relationships with company partners to distribute marketing campaigns through different channels.
- Supported sales and marketing activities by attending six trade shows, conferences and other sales events.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Education
Bachelor of Science - Marketing
Western Connecticut State University
06.2016
Skills
- Revenue Growth
- Pipeline Growth
- Customer Engagement
- Internal Communications
- Team Member Development
- Campaign Performance Analysis
- Promotions and Marketing Strategies
Timeline
Senior Integrated Marketing Manager
Dbt Labs
2021.10 - Current
Global Marketing Campaign Manager
Global Knowledge
2020.11 - 2021.10
Marketing Campaign Manager
SOCi
2019.11 - 2020.11
Marketing Coordinator
Lightspeed Systems
2017.06 - 2019.11
Bachelor of Science - Marketing
Western Connecticut State University