Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Jacquelyn Gorman

Newport,RI

Summary

Dynamic professional with a comprehensive background in marketing, public relations, and social media. Proven ability to develop and implement strategic marketing campaigns, drive brand awareness, and engage target audiences effectively. Adept at cultivating positive relationships with media outlets, influencers, and key stakeholders to amplify brand messaging. Experienced in crafting compelling content and managing social media platforms to enhance online presence and community engagement. Successful track record of leveraging integrated marketing approaches to achieve organizational goals and deliver measurable results.

Overview

2
2
years of professional experience

Work History

Account Coordinator

Carve Communications
03.2023 - 06.2023
  • Streamlined communication between clients and internal teams for seamless project execution.
  • Conducted thorough market research to identify new opportunities for account growth.
  • Collaborated with creative teams to develop compelling advertising campaigns tailored to clients'' needs.
  • Monitored industry trends, keeping clients informed of relevant developments affecting their businesses.
  • Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.
  • Updated internal databases with account information to maintain concise, clear records.
  • Facilitated weekly status reports, project documentation and client billing.

Publicist

McNeil, Gray And Rice
08.2022 - 02.2023
  • Managed media outreach for seven clients in the HVAC, Manufacturing and Construction industries
  • Handled social media coordinating for 5 clients
  • Increased media coverage by developing and implementing strategic publicity campaigns.
  • Demonstrated strong creative and problem-solving skills when handling client portfolio issues that management would seek help with
  • Established strong relationships with key journalists, editors, and producers within the industry.

Marketing Intern

Down the Cape Concierge
01.2021 - 08.2021
  • Developed cold calling and relationship-building expertise by initiating partnerships with small businesses on Cape Cod. Established collaborative agreements to offer our guests exclusive discounts, ensuring an enhanced customer service experience during their vacations.
  • Advanced to assistant remote concierge and handled client communication, client invoices and bookings, itineraries, etc
  • Showcased strong management capabilities by assuming full company communication and responsibilities during CEO's week-long absence. Effectively navigated and coordinated essential tasks, ensuring uninterrupted operations and maintaining a seamless flow of communication within the organization
  • Contributed to the creation of compelling content for company blog, newsletter, and website.
  • Managed email marketing campaigns, resulting in increased click-through rates and conversions.
  • Boosted brand awareness by creating and scheduling engaging content across various social media platforms.

Education

Bachelor of Arts - Communication and Journalism (Public Relations

University of Massachusetts Amherst

Skills

  • Account Oversight
  • Research Expertise
  • Troubleshooting and Problem Resolution
  • Customer Service
  • Microsoft Office Suite
  • Social Media Management
  • Public Relations
  • Project Management
  • Copywriting
  • Organizational Skills
  • Time Management
  • Presentation Design

Accomplishments

Landed a 7-minute TV Segment that boosted visibility and engagement for a client's Sports Card Collectors store event in Denver, CO

Proven track record of surpassing client expectations by consistently exceeding media placement goals

Orchestrated seamless and successful business trips by demonstrating meticulous planning, logistical expertise, and a keen attention to detail. Coordinated all aspects of travel, accommodations, and scheduling, ensuring a smooth and productive experience for all participants.

Successfully conceptualized, developed, and executed an innovative PR campaign launch for senior capstone project surpassing expectations and securing first place in the competition.

Timeline

Account Coordinator

Carve Communications
03.2023 - 06.2023

Publicist

McNeil, Gray And Rice
08.2022 - 02.2023

Marketing Intern

Down the Cape Concierge
01.2021 - 08.2021

Bachelor of Arts - Communication and Journalism (Public Relations

University of Massachusetts Amherst
Jacquelyn Gorman