Jacques Okuka
Tampa,FL
Summary
Strategic Marketing Manager experienced in translating market insights into revenue growth and brand expansion. Achieved measurable gains in territory growth and customer retention through alignment of marketing strategy with sales execution. Focused on driving product adoption and delivering high-impact results in competitive B2B markets.
Overview
10
10
years of professional experience
Work History
Operations Manager (Marketing & Growth Strategy)
Pittsburgh Paints Company
Tampa , FL
06.2025 - Current
- Lead market growth strategy across the Tampa territory by aligning customer insights, sales execution, and product positioning.
- Drove 125.8% revenue growth, generating $149K+ in new business through targeted outreach campaigns, account-based marketing, and upselling strategies.
- Increased product adoption by 355% by identifying customer needs, repositioning product value, and strengthening brand engagement with contractors.
- Serve as a front-line market analyst, using customer feedback and field insights to refine messaging, improve product-market fit, and enhance customer experience.
- Partner with operations to ensure inventory forecasting and demand alignment, eliminating friction in the customer journey.
- Resolve customer challenges with a solutions-first mindset—turning service issues into opportunities for brand trust and long-term loyalty.
B2B Account Development Manager
Pittsburgh Paints Company
Tampa, Florida
04.2024 - 06.2025
- Managed portfolio of commercial and contractor accounts, prioritizing relationship-driven marketing and retention strategies to enhance client loyalty.
- Exceeded sales targets by 25%+ by applying customer segmentation, targeted engagement, and value-based selling techniques.
- Improved customer retention by 15% through consistent communication, personalized follow-up, and proactive problem-solving.
- Identified untapped market opportunities, expanding partnerships and increasing share of wallet by leveraging existing account relationships.
- Collaborated cross-functionally to create seamless customer experience, reinforcing brand perception and ensuring service reliability.
Human Resources Manager (Operations & Brand Experi
Target
South Burlington, Vermont
07.2023 - 04.2024
- Led workforce strategy for a $42M retail operation, ensuring alignment between employee engagement and brand delivery.
- Developed high-performing teams that improved customer experience, employee retention, and operational execution.
- Strengthened internal communication and employer branding to enhance team performance and customer satisfaction outcomes.
- Managed compliance and operational processes, ensuring consistency and brand integrity across all customer touchpoints.
Store Manager (Marketing & Sales Leadership)
Sherwin Williams Co
Saint Albans, Vermont
01.2021 - 07.2023
- Managed full P&L and local marketing strategy, achieving revenue growth through effective pricing, promotions, and enhanced customer engagement.
- Generated $101K+ in key account revenue by building targeted contractor relationships and positioning tailored solutions.
- Increased residential segment sales by 37.3% through customer-focused marketing, product education, and in-store experience optimization.
- Reduced operational costs by 40% through data-driven inventory management and demand forecasting.
- Cultivated loyal customer base by delivering consistent value, fostering trust, and providing educational engagement.
Assistant Store Manager
Sherwin-Williams
Saint Albans, Vermont
05.2018 - 01.2021
- Supported multi-unit operations generating $2.5M+ annually, contributing to consistent 10–15% quarterly growth.
- Leveraged market analysis and customer insights to identify growth opportunities and refine product positioning.
- Managed contractor relationships, merchandising, and account lifecycles to enhance customer journey and retention.
- Assisted in executing localized marketing and promotional initiatives to drive in-store traffic and conversions.
Marketing Intern
Franco American Centre
Goffstown, New Hampshire
09.2016 - 05.2018
- Developed and executed email marketing campaigns, increasing customer engagement and contributing to revenue growth.
- Segmented customer lists and crafted personalized marketing journeys, enhancing conversion rates and minimizing unsubscribe rates.
- Used performance analytics to optimize campaigns, contributing to a 10% increase in overall revenue.
- Collaborated with cross-functional teams to align messaging with marketing objectives and support organizational goals.
Education
MBA - Marketing
Southern New Hampshire University
Manchester, NH05-2023
Bachelor of Arts - Communications
Southern New Hampshire University
Manchester, NH05-2018
Skills
- Integrated marketing
- Market analysis
- Demand forecasting
- Revenue growth
- Customer insights
- Relationship management
Timeline
Operations Manager (Marketing & Growth Strategy)
Pittsburgh Paints Company
06.2025 - Current
B2B Account Development Manager
Pittsburgh Paints Company
04.2024 - 06.2025
Human Resources Manager (Operations & Brand Experi
Target
07.2023 - 04.2024
Store Manager (Marketing & Sales Leadership)
Sherwin Williams Co
01.2021 - 07.2023
Assistant Store Manager
Sherwin-Williams
05.2018 - 01.2021
Marketing Intern
Franco American Centre
09.2016 - 05.2018
MBA - Marketing
Southern New Hampshire University
Bachelor of Arts - Communications
Southern New Hampshire University