Microsoft Suite
Open To Work
Jaden Anderson
Lynchburg,VA
Summary
Results-driven Marketing and Creative Strategist with proven success in executing large-scale research projects and leading teams. Combining data-driven insights with creative execution to develop impactful campaign strategies. Experienced in data analysis, consumer behavior, and strategic positioning, with a strong foundation in visual storytelling.
Overview
4
4
Certifications
2
2
years of professional experience
Work History
Director of Operations
Idio Creative
05.2025 - Current
- Directed internal operations across cross-functional teams, ensuring all client deliverables were executed on time, within scope, and aligned with quality standards.
- Developed Standard Operating Procedures (SOPs) and built Notion-based system to streamline workflows and enhance project management efficiency.
- Managed digital marketing for a men's health clinic, increasing reach by 65%+, engagement by 527%+, and followers by 113%.
- Executed brand development and conducted market research for rental service client, delivering audience analysis and competitive insights to establish brand voice and visual identity.
- Conducted in-depth market research to identify consumer trends and target audiences, informing strategic decisions on positioning opportunities.
Market Research Analyst Team Lead
NSAC AAF Case Competition NFL
08.2025 - 05.2026
- Led large-scale primary research (7,100+ touchpoints), uncovering insights that shaped campaign positioning, messaging, and audience targeting.
- Translated qualitative and quantitative data into an actionable strategy, informing creative direction and campaign execution.
- Led a team of 5 in developing strategic insights for a national campaign in collaboration with the NFL.
- Applied behavioral frameworks in large-scale research project using Social Learning Theory and Social Identification Theory to inform strategic insights.
- Executed mixed-method research involving 67 one-on-one interviews and 130+ focus group participants, yielding insights for campaign development.
- Helped lead Liberty University's Team to a 2nd place national finish out of 103 competing universities, after securing 1st place in both Districts and Semifinals.
Market research Analyst
NSAC AAF Case Competition AT&T
08.2024 - 05.2025
- Conducted large-scale primary and secondary research (6,900+ touchpoints) to analyze consumer behaviors, informing data-driven decisions.
- Identified key insights on brand perception and emotional connection, informing repositioning strategy for Gen Z audiences.
- Developed campaign strategy based on research insights, shaping effective messaging, creative direction, and brand positioning.
- Executed 24-hour "no connection" behavioral study, uncovering insights that directly influenced strategy and messaging.
- Utilized advanced testing methodologies, including Lumiere and GSR testing, to enhance creative and positioning strategy.
- Worked with the production team on concept execution, contributing to script writing and on-set camera work.
Education
Bachelor of Science - Strategic Communication
Liberty University
Lynchburg, VA05-2026
Skills
- Market research
- Data analysis
- Creative direction
- Project management
- Strategic insight
- Content Creation
- Videography
- Team leadership
- Microsoft Suite
- Qualtrics
Certification
- WordPress: SEO - LinkedIn - April, 2026
- WordPress Essential Training - LinkedIn - April, 2026
- Strategic Content Marketing: Attract, Engage, and Retain - LinkedIn - April, 2026
- Learning After Effects - LinkedIn - April, 2026
Affiliations
- American Advertising Federation
- Liberty University
Accomplishments
- Supervised team of 5 staff members for Research and Development.
- Collaborated with a team of 35 in the development of "It Starts Here" Campaign for the NFL.
- Received 1st place trophy in District 3 | NSAC 2026 competition.
- Received 1st place in semi finals | NSAC 2026 competition.
- Received 2nd place in nationals among 103 competing universities | NSAC 2026 competition.
- Received "Best use of Marketing Research" award | NSAC 2026 competition.
- Received "The Best Presenter Team" award | NSAC 2026 competition.
Work Preference
Job Search Status
Open to workDesired start date: Flexible
Desired Job Title
Market research Analyst Creative StrategistStrategy AnalystMarketing StrategistAccounts AssistantWork Type
Full TimeLocation Preference
On-SiteRemoteHybridLocation: New York, NYDenver, COTampa, FLNashville, TN
Open to relocation: Yes
Salary Range
70000/yr - 200000/yrImportant To Me
Career advancementCompany CulturePersonal development programsHealthcare benefitsWork from home optionPaid time off401k matchStock Options / Equity / Profit Sharing4-day work weekSoftware
Canva
Notion
AdMall Sales Funnel
Qualtrics
SDR ad spender
Google Analytics
GSR Testing
Lumiere Software
Timeline
Market Research Analyst Team Lead
NSAC AAF Case Competition NFL
08.2025 - 05.2026
Director of Operations
Idio Creative
05.2025 - Current
Market research Analyst
NSAC AAF Case Competition AT&T
08.2024 - 05.2025
Bachelor of Science - Strategic Communication
Liberty University