Jaden Anderson

As Director of Operations at Idio Creative, I oversee the systems, strategy, and coordination that keep client work moving forward. I manage cross-functional workflows, develop operational processes, and contribute to market research, brand development, and digital marketing initiatives, ensuring projects are organized, strategically grounded, and executed to a high standard.

• Directed internal operations across cross-functional teams, ensuring all client deliverables were executed on time, within scope, and aligned with quality standards.
• Developed Standard Operating Procedures (SOPs) and built Notion-based system to streamline workflows and enhance project management efficiency.
• Managed digital marketing for a men's health clinic, increasing reach by 65%+, engagement by 527%+, and followers by 113%.
• Executed brand development and conducted market research for rental service client, delivering audience analysis and competitive insights to establish brand voice and visual identity.
• Executed brand development and conducted market research for an entertainment/arts based client. Delivering audience analysis, campaign direction, brand development, and business assets.
• Conducted in-depth market research to identify consumer trends and target audiences, informing strategic decisions on positioning opportunities.

As Research Team Lead for Liberty University’s NFL campaign, I directed five researchers through large-scale mixed-method research, translating consumer behavior and audience insights into positioning, messaging, targeting, and creative direction. Work supported a nationally recognized campaign that placed second among 103 universities and earned the nation’s Best Marketing Research Award.

• Led large-scale primary research (7,100+ touchpoints), uncovering insights that shaped campaign positioning, messaging, and audience targeting.
• Translated qualitative and quantitative data into an actionable strategy, informing creative direction and campaign execution.
• Led a team of 5 in developing strategic insights for a national campaign in collaboration with the NFL.
• Applied behavioral frameworks in large-scale research project using Social Learning Theory and Social Identification Theory to inform strategic insights.
• Executed mixed-method research involving 67 one-on-one interviews and 130+ focus group participants, yielding insights for campaign development.
• Helped lead Liberty University's Team to a 2nd place national finish out of 103 competing universities, after securing 1st place in both Districts and Semifinals.

As a Market Research Analyst for Liberty University’s AT&T campaign, I conducted large-scale mixed-method research to understand Gen Z’s relationship with connectivity and brand perception. I translated findings from surveys, interviews, behavioral research, and biometric testing into campaign positioning, messaging, creative direction, and production decisions, contributing to a third-place district finish.

• Conducted large-scale primary and secondary research (6,900+ touchpoints) to analyze consumer behaviors, informing data-driven decisions.
• Identified key insights on brand perception and emotional connection, informing repositioning strategy for Gen Z audiences.
• Developed campaign strategy based on research insights, shaping effective messaging, creative direction, and brand positioning.
• Executed 24-hour "no connection" behavioral study, uncovering insights that directly influenced strategy and messaging.
• Utilized advanced testing methodologies, including Lumiere and GSR testing, to enhance creative and positioning strategy.
• Worked with the production team on concept execution, contributing to script writing and on-set camera work.

Supported the Operations Team in planning and executing church events, with responsibilities spanning logistics, team coordination, and on-site support.

• Assisted with event planning, setup, teardown, logistics, and operations meetings.
• Took responsibility for coordinating and running an event, ensuring each operational detail stayed on track.

Worked in a fast-paced, customer-facing environment that required quick decision-making, adaptability, and composure under pressure.

• Trained new employees, sharing knowledge and expertise of coffees, teas, merchandise, and customer service.
• Delivered attentive customer service while managing multiple orders and responsibilities.
• Troubleshot and performed basic maintenance on coffee equipment to keep operations running smoothly.

Provided detail-oriented technical services while supporting client communication throughout the customer experience.

• Performed troubleshooting and diagnosis on malfunctioning equipment.
• Communicated with customers by phone to schedule appointments, understand their needs, and resolve concerns.
• Completed services carefully and efficiently while ensuring each customer’s expectations were met.