Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Jae Dewald

Jae Dewald

West Fargo,ND

Overview

13
13
years of professional experience

Work History

Area Director of Sales

S&L Hospitality
01.2024 - Current

Management takeover from Brandt Hospitality Group at start of the year.

Area Director of Sales

Brandt Hospitality Group
03.2018 - 01.2024
  • Boosted sales revenue by implementing strategic plans and targeting high-potential accounts for 5 market hotels.
  • Supervised area team consisting of 3 Sales Directors, 5 Sales Managers and 1 Sales Coordinator.
  • Developed strong relationships with key clients for increased customer retention and higher sales volumes.
  • Coordinated team efforts in area to exceed sales targets and expand market share within the territory.
  • Expanded client base through effective prospecting, networking, and referrals.
  • Analyzed sales trends and implemented necessary adjustments to maximize profitability.
  • Mentored new sales representatives to improve their skills, product knowledge, and overall performance.
  • Collaborated with marketing teams to develop targeted campaigns that generated leads and increased brand awareness.
  • Streamlined internal processes for improved efficiency in tracking sales data and monitoring team progress.
  • Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
  • Led regional workshops and conferences to promote company products, educate staff members, and strengthen industry relationships.
  • Consistently ranked among top performers by exceeding annual sales quotas through diligent account management.
  • Implemented innovative solutions to overcome challenges faced by the sales team in a competitive landscape.

Director of Sales

Hyatt Place Minneapolis/Downtown
06.2013 - 03.2018
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Director of Sales

Hilton Garden Inn - Minneapolis/Maple Grove
09.2010 - 06.2013

Education

Bachelor of Science - Accounting

University of North Dakota
Grand Forks, ND

Skills

  • Revenue Generation
  • Sales Training
  • Sales Presentations
  • Sales Coaching
  • Pipeline Management
  • Territory Management
  • Goal setting
  • Competitive intelligence
  • Sales process optimization
  • Performance monitoring
  • Team leadership
  • Sales technology

Accomplishments

    2021 Brandt Hospitality Sales Leader of the Year

    2017 Hyatt Place Brand Director of Sales of the Year Nominee

    2012 Hilton Garden Inn Brand Director of Sales of the Year

Affiliations

  • Fargo Moorhead Science Museum - Board Member
  • Tourism Alliance of Fargo Moorhead - Board Member
  • FMWF Chamber of Commerce - Former Young Professionals Chair

Timeline

Area Director of Sales

S&L Hospitality
01.2024 - Current

Area Director of Sales

Brandt Hospitality Group
03.2018 - 01.2024

Director of Sales

Hyatt Place Minneapolis/Downtown
06.2013 - 03.2018

Director of Sales

Hilton Garden Inn - Minneapolis/Maple Grove
09.2010 - 06.2013

Bachelor of Science - Accounting

University of North Dakota
Jae Dewald