Oversee daily operations of a high-volume café generating approximately $7,000 in daily revenue.
Lead full-cycle recruitment, interviewing, onboarding, and training for 10+ employees in a fast-paced customer-facing environment.
Source candidates through Indeed Employer Dashboard, Craigslist, UMass Job Board, employee referrals, and community networking to maintain staffing levels and support business growth.
Evaluate candidate qualifications, communication skills, and cultural fit throughout the hiring process to ensure successful hiring outcomes.
Hire, train, and promote 10+ employees through coaching, mentorship, and performance development.
Manage payroll, scheduling, labor planning, and staffing needs while balancing operational goals and employee satisfaction.
Resolve employee and customer concerns while fostering a collaborative and service-focused workplace culture.
Track performance metrics and implement workflow improvements to increase efficiency and service standards.
Social Media & Brand Strategy Lead
SHELBURNE FALLS COFFEE ROASTERS
09.2024 - Current
Develop and execute social media strategies to increase brand awareness and customer engagement.
Manage customer communications across social platforms and create content for promotions, events, and seasonal campaigns.
Build relationships with local businesses and organizations to support marketing and community outreach initiatives.
Donations & Community Liaison
SHELBURNE FALLS COFFEE ROASTERS
09.2024 - Current
Manage community partnerships, donation requests, and nonprofit relationships.
Coordinate outreach initiatives and represent the company in external communications and events.
Director of Public Relations
UMASS LEADING WOMEN OF TOMORROW CLUB
09.2023 - 05.2024
Led social media strategy and outreach efforts to increase membership engagement and event participation.
Coordinated events, speakers, and networking opportunities while collaborating with leadership teams and external partners.
Designed promotional materials and managed digital communications.
Social Media Intern
ONE BY ONE PROJECT
06.2022 - 08.2022
Developed social media content that enhanced community engagement and elevated organizational visibility.
Partnered with nonprofit leaders and community organizations to drive outreach initiatives and foster deeper engagement.
Education
Bachelor of Arts - Sociology, Psychology
University of Massachusetts Amherst
Amherst, MA
05-2024
Skills
Candidate Sourcing
Interviewing
Candidate Assessment
Onboarding
Employee Development
Indeed Employer Dashboard
Applicant Tracking Systems (ATS)
Google Workspace
Microsoft Office 365
Canva
Adobe Creative Suite
Team Leadership
Community Engagement
Professional Communication
Conflict Resolution
Customer Relations
Skills
Candidate Sourcing, Interviewing, Candidate Assessment, Onboarding, Employee Development, Indeed Employer Dashboard, Applicant Tracking Systems (ATS), Google Workspace, Microsoft Office 365, Canva, Adobe Creative Suite, Team Leadership, Community Engagement, Professional Communication, Conflict Resolution, Customer Relations