Jaimie Smedstad
Summary
Innovative Senior Visual Merchandising Manager with 11 years of documented success at revolutionizing retails space to maximum customer traffic and sales volume. Inspiring, creative leader with corresponding commitment to executing detailed and efficient merchandising flawlessly. Proven track record of building and fostering strong vendor relationship with several national retail partners. I have found measurable growth by challenging myself, peers, and team members by; directing, coaching, guiding and striving to exceeding expectations of goals my superiors and I have set for myself.
Overview
10
10
years of professional experience
Work History
Sr. Visual Merchandising Manager - House of Sport
Dick's Sporting Goods, Inc
03.2022 - Current
- Increased multiple stores sales by developing innovative visual merchandising strategies and implementing eye-catching storytelling moments.
- Enhanced customer experience by creating visually appealing store layouts and incorporating interactive elements.
- Streamlined merchandise presentation process by establishing efficient workflows and developing in-store visual merchandisers and team members on best practices.
- Led the successful execution of multi-unit seasonal floor sets, ensuring timely completion and seamless transitions between themes.
- Developed comprehensive training materials for new hires, ensuring consistent understanding of visual merchandising expectations across all House of Sport locations.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
- Developed strong relationships with national vendors, through providing consistent innovative ways to showcase their merchandise, always being flexible and nimble to adjustments to further support vendor relationships.
- Conducted regular store visits to assess compliance with corporate visual standards, providing constructive feedback for improvement when necessary.
- Implemented localized visual merchandising initiatives to cater to specific market demographics, increasing regional sales performance.
- Collaborated with cross-functional teams to develop cohesive visual merchandising plans that aligned with overall company objectives.
Visual Merchandising Manager
Anthropologie
09.2013 - 03.2022
- Inspired and trained team members and supported the district store visual merchandising managers in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays, floor planning, and merchant execution.
- Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing or renewing designs and displays.
- Managed, planned and executed sales floor layouts using Illustrator and PowerPoint space planning software and monitored display effectiveness in generating sales and sales leads.
- Created window and in-store displays for retail business and managed stores overall appearance to market products effectively, deliver visual appeal and stimulate sales.
- Collaborated and participated in new store openings within my region, and lead visual direction for apparel and home merchandising.
Shop Manager
BHLDN
07.2019 - 03.2021
- Lead and empowered the team to drive sales through personalized service and elevated styling and outfitting recommendations.
- Utilized KPI's to reinforce a selling culture, initiatives, and to achieve strong conversion.
- Provided timely and specific employee feedback to create a culture of action and accountability; facilitates a thorough and thoughtful onboarding for new hires and guides the team to prioritize the customer experience.
- Sustain daily operation standards by assessing sales forecasting, managing payroll to facilitate an effective daily zone chart, and the execution of product flow.
- Assess department business to identify business opportunities for the shop; partners with the key leaders in the store to identify plans to constantly grow shop business and better the customer experience.
- Championed development by protecting time with direct reports; proactive in setting goals and delivering feedback for team personal growth.
Education
Associate of Science - Baking And Pastry Arts
Le Cordon Bleu College of Culinary Art - St. Paul
Saint Paul, MNBachelor of Science - Business Management
Normandale Community College
Minneapolis, MNSkills
- Space Planning
- Brand Management
- Customer Experience
- Strategic Planning
- Creative Vision
- Sales Analysis
- Adaptability and Flexibility
- Vendor Relations
- Project Management
- Cross-functional Collaboration
- Relationship Building
- Problem-Solving
Timeline
Sr. Visual Merchandising Manager - House of Sport
Dick's Sporting Goods, Inc
03.2022 - Current
Shop Manager
BHLDN
07.2019 - 03.2021
Visual Merchandising Manager
Anthropologie
09.2013 - 03.2022
Associate of Science - Baking And Pastry Arts
Le Cordon Bleu College of Culinary Art - St. Paul
Bachelor of Science - Business Management
Normandale Community College
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