James J. Ferrara
Milford,CT
Summary
Regional Sales Manager with proven talent for executing sales plans and expanding distribution. Adept at identifying and analyzing market trends. Hands on experience in distributor management, new brand launches, with perspectives from wholesale/retail channels. Proven ability in sales team building. Results-driven individual with a solid track record in delivering quality work. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals and delivering exceptional service. Passionate about continuous learning and professional development.
Overview
29
29
years of professional experience
Work History
Northeast Regional Manager
Don Sebastiani and Sons
12.2016 - 01.2025
- Managed multi-state region of 9 states and 17 wholesalers
- Brands included Aquinas, Big Smooth, B-Side, Crusher, Flybird, Gunsight Rock, Leese - Fitch, Pepperwood Grove, Plungerhead, Simple Life, Smoking Loon and The Path
- Conducted Distributor Sales Meetings as well as quarterly and year end business reviews with Distributor Management/ownership
- Created and conducted Chain account presentations
- Developed Customized Sales incentive plans for Wholesale Sales representatives and area managers
- Managed wholesale pricing and approved bill backs thru Tradeparancy
- Conducted fact based in market selling in conjunction with Distributor managers utilizing Nielson IQ data and other Industry metrics
- Successfully Launched Flybird, an Agave Wine RTD brand in New England
Divisional Sales Manager
Winebow
Boston, USA
01.2012 - 01.2015
- Company Overview: Wholesale Division
- Major brands included Jorge Ordonez / Spain, Kris / Italy, Kespelher German Estates / Germany, Domaine Brunet/ France, Zardetto / Italy, and Louis Latour / France/ Gruet, Nevada County, Frey Vineyards, Heron, Grayson, and Willamette Valley Vineyards
- Trained and managed team of 5 sales reps generating 20% of company sales
- Established and tracked monthly sales goals for team
- Wholesale Division
New England Regional Sales Manager
Winebow/Click Global Collection
01.2008 - 01.2012
- Generated over 105,000 cases per year
- Major wholesalers included, Maine / Pine State, NH / Pine State, VT / Farrell Distributing, MA / United Liquors, RI / RI Distributing, and CT, Hartley and Parker
- Established yearly depletion goals for individual distributors
- Responsible for National programming launches and creating sales incentive programming for distributor sales reps to achieve depletion goals of region
- Trained District Managers
New England Regional Sales Manager
Click Wine Group
01.2003 - 01.2008
- Increased regional case depletions from 25,000 cases to over 65,000
- Managed internal marketing and programming budgets for all distributors
- Developed and managed regional budgets and set goals for depletions for individual distributors
Distributor Sales Representative
Charmer Sales Company
01.1996 - 01.2003
- Company Overview: Selected Fine Wines Division
- Increased Sales Dollars in Territory from $1mm to $3mm in revenue
- Selected Fine Wines Division
Education
BS - Business Administration with Concentration in Marketing & Economics
Sacred Heart University
Certification - Wine Professional
Charmer Industries
Skills
- Promotional planning
- Pricing strategy
- Sales management
- Industry trends awareness
- Territory management
- Technical proficiency
- Revenue growth
- Data analysis
- Customer service
- Marketing strategy
- Goal setting
- Verbal and written communication
- Budget management
- Profit and loss management
Timeline
Northeast Regional Manager
Don Sebastiani and Sons
12.2016 - 01.2025
Divisional Sales Manager
Winebow
01.2012 - 01.2015
New England Regional Sales Manager
Winebow/Click Global Collection
01.2008 - 01.2012
New England Regional Sales Manager
Click Wine Group
01.2003 - 01.2008
Distributor Sales Representative
Charmer Sales Company
01.1996 - 01.2003
BS - Business Administration with Concentration in Marketing & Economics
Sacred Heart University
Certification - Wine Professional
Charmer Industries
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