JAMES L. PARKS

An Experience Sales and Management Executive in the Beverage Industry for over 28 years. With a Proven Record of increased revenue with existing accounts as well with new opportunities within the Beverage Business and non-traditional Beverage Businesses. Developing Business programs from the Street Sales Teams to Management level to develop new programs and marketing plans with Companies within the Top25 Craft Breweries in the Country and with Top Beverage Distribution networks in the Great Lakes Region. Owned and Operated United Hops Brokerage a Hops Processing and Brokerage Business that did business in 42 states and had over 200 Breweries are customers from 2015-2024.

• Grew Big Lake Brewing On-Premise Business by 65% from April 22 - Dec 23.
• Installed VIP data process and P.O.’s & Production Ordering Systems at Big Lake Brewing to eliminate out dated beer in the market.
• Launched Outstate Distribution for Big Lake Brewing in the State of Indiana in August of 2023.
• Developed Sponsorship with Big Lake Brewing with the Tulip Time Festival in Holland.
• Founded United Hops Brokerage from ground up. United Hops Brokerage is a Hop Processing Center that processes hops grown in the State of Michigan and sells to 250 + Breweries in 42 States
• Restarted the Distributor networks in Indiana and Michigan from 4 Distributors to 27 during my time at Summit Brewing.
• Gained Distribution for Summit Brewing at Spartan Nash within 2 months of hiring date.
• Built Indiana market to were Summit hired its own sales person to support the State within 1 year.
• Part of a Sales Team that increased Bells Brewery volume from 48,378 bbls to 248,316 bbls from 2005 – 2013.
• Manage Bell’s Brewery #1 Sales volume Market for 9 years. 2005-2014 March
• Region #5 at Bell’s Brewery has growth of 16.8% & 16.9% in 2012 & 2013
• Currently growing Western Michigan at +37.5% in 2014 vs the company at 22%
• Developed The Bell’s Brewery Beer Bar in the GR Ford Airport in 2011 for zero cost to the Brewery for a 5 year Contract.
• Signed Bell’s Brewery to be Title Sponsor of The Bayview to Mackinaw Sailing Race.
• Meijer Grocery and Bells Brewery performing a Grand Hotel Program that Created $500,000 dollars in Revenue.
• Created the Field Sales Representative program with Bell’s Brewery currently has over 50 employees with that career.
• Managed Field Sales Representatives that were promoted to Territory Managers in North Carolina and Indiana.
• Successfully rebuilt a failing territory and achieved #1 Beer Route rating out of 25 at Alliance Beverage.
• Exceeded territory expansion goal by 8% - a 20% increase over previous year
• Increased annual volume of alcoholic and new age beverages by 30% from $1.15M to $1.5M
• Achieved Salesman of the year award in 1997, Finalist in 1996, and exceeded qualifications in following years. Company policy prohibits receiving award more than once
• On the Board of Directors for Grand Rapids Community College for their Brewing School since 2016.