James Shaw
Linkedin.com/in/andyshaw27
Summary
Results-driven advertising and brand leader who builds strong, trusted relationships to align clients, teams, and partners around high-impact campaigns. Specializes in integrated, multi-channel activations that drive brand growth, cultural relevance, and measurable business results across CPG, retail, hospitality, and entertainment. Known for strategic vision, operational excellence, and turning collaboration into programs that move the needle.
Overview
16
16
years of professional experience
Work History
Engagement Lead, Client Partner (Account Director)
GALE
Chicago, IL
11.2023 - Current
- Oversaw integrated brand activations for Halo Top ice cream, managing campaign scopes while leading cross-functional teams across creative, social, media, influencer, PR, and production; owned timelines, resourcing, and delivery of 300+ assets (video, digital, social) in Q2–Q3 2024, driving measurable increases in brand awareness and consideration.
- Led always-on integrated brand marketing for MilkPEP, executing multi-channel activations across online video, audio, paid social, and digital display; partnered cross-functionally to engage women runners, strengthen community-building initiatives, and support long-term brand equity.
- Launched an integrated campaign platform and suite of assets for Amazon Fire TV across broadcast, OLV, connected TV, and paid social; strengthened a new agency relationship and expanded client scope through successful multi-channel activation and trust-building.
- Orchestrated the stand-up and operationalization of an always-on influencer content engine for Don Julio Tequila; delivered 60–100 influencer posts per month, driving positive brand momentum and measurable engagement on Instagram.
- Directed day-to-day loyalty marketing and CRM martech programs for InterContinental Hotels Group; executing high-volume email campaigns against the IHG Lifecycle roadmap, enhancing customer lifetime value and driving incremental revenue.
Account Director
FARMUSE (formerly Table)
Remote | Chicago, IL
08.2022 - 05.2023
- Directed Red Kap Workwear brand experience and multi-channel campaigns, leading internal teams and agency partners to execute OLV, digital, paid social, and sponsorship activations; exceeded KPIs and drove measurable sales growth.
- Orchestrated development of Red Kap Workwear key strategic initiatives, including 5-year brand roadmap, social purpose, and social media strategies; drove long-term business growth and strengthened brand positioning.
- Championed a comprehensive rebrand for Red Kap Workwear, modernizing and elevating brand positioning, purpose, values, architecture, voice, and visual identity; differentiated the brand within the workwear category, driving a 4.5ppt lift in aided awareness.
- Collaborated with Brand Director on annual Red Kap brand planning, defining marketing goals, objectives, strategies, and tactics in partnership with internal teams and agency partners; aligned initiatives to drive measurable brand gr
Associate Account Director
The Marketing Arm
Chicago, IL
03.2018 - 08.2022
- Drove comprehensive Music and Gaming strategy and creative solutions for State Farm, including award-winning Music Festival activations, Artist Partnerships, and Gaming Partnerships (Twitch, Influencer, Esports); delivered bespoke campaigns that drove awareness, created cultural resonance, and increased fan engagement and brand consideration.
- Led go-to-market planning and execution for State Farm brand media and sponsorships, building integrated campaigns that connected brand, partner, and consumer values; drove synergies across national brand initiatives and increased awareness.
- Played pivotal leadership role in integrating Jake From State Farm into NBA2K22, driving 4.4B in-game impressions, 1.5M player interactions, and over 12M earned social impressions; strengthened brand engagement and cultural relevance among gaming audiences.
- Spearheaded State Farm Charity Streams on Twitch, driving authentic engagement with gaming audiences and delivering 165M impressions, 14M total views, while raising $500K+ for charity and strengthening brand relevance.
Account Supervisor
FCB
Chicago, IL
07.2016 - 03.2018
- Led transformative, Effie award-winning retail redesign for Comcast Xfinity stores, revolutionizing environmental design, product experiences, and marketing communications; delivered an immersive customer journey that nearly tripled NPS, increased core audience visits 48%, improved prospect affinity 16%, and drove higher sales across all business units.
- Navigated complex processes and orchestrated cross-functional alignment for Comcast Xfinity retail redesign, collaborating with architectural and environmental design, retail and merchandising, product, marcom, consumer research, and executive leadership to ensure seamless execution and strategic cohesion.
Senior Account Executive
Arc Worldwide
Chicago, IL
12.2014 - 06.2016
- Directed retail marketing efforts for McDonald’s, managing menu board and POP initiatives across test markets and national programs; optimized in-store brand experiences and supported measurable program adoption.
Senior Account Executive
Havas
Chicago, IL
04.2010 - 07.2014
- Built foundational experience in integrated campaign development, including creative asset production and deployment, cross-functional team coordination, brand strategy, and development of creative briefs.
- Cut my teeth on Sauza Tequila's “Make It” campaign, recognized by AdWeek as one YouTube's 20 most watched ads of 2012, garnering over 15 million video views and smashing brand health metrics.
- Managed projects across diverse brand portfolio, including Craftsman, Terminix, Autolite Spark Plugs, Wingstop, Sauza & Hornitos Tequila, and Sprint Mobile, gaining hands-on experience in integrated marketing, brand strategy, and campaign execution.
Education
Masters - Business
Belmont University
Nashville, TNBachelors - Anthropology
College Of Charleston
Charleston, SCSkills
- Advertising Campaigns
- Brand Marketing
- Brand Strategy
- Campaign Concepting & Management
- Cross Functional Team Leadership
- Digital Marketing
- Integrated Marketing
- Media & Sponsorship
- Project Management
- Social Media Marketing
Timeline
Engagement Lead, Client Partner (Account Director)
GALE
11.2023 - Current
Account Director
FARMUSE (formerly Table)
08.2022 - 05.2023
Associate Account Director
The Marketing Arm
03.2018 - 08.2022
Account Supervisor
FCB
07.2016 - 03.2018
Senior Account Executive
Arc Worldwide
12.2014 - 06.2016
Senior Account Executive
Havas
04.2010 - 07.2014
Masters - Business
Belmont University
Bachelors - Anthropology
College Of Charleston