James "Trae" Spears
Gulfport,MS
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Summary
Creative professional experienced in enabling strong sales with successful advertising and marketing strategies. Brings skills in market analysis and cross-functional collaboration. Looking to put knowledge and abilities to good use in challenging, growth-oriented role focused on improving business results and meeting targets.
Overview
17
17
years of professional experience
Work History
Marketing and Communications Director
Downstage Productions Theatre
Gulfport, Mississippi
12.2013 - Current
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading performing arts partners.
- Established, initiated and optimized business development strategies based on company targets, production specifications, market data and budget factors to raise profit margins by 15%.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
Marketing Manager
The Real Zach Rushing, LLC
Gulfport, Mississippi
01.2019 - 02.2022
- Boosted brand awareness while managing internal and external marketing campaigns and programs.
- Created brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Implemented successful marketing and promotional strategies worth over $500,000 in yearly revenue.
Educator
Christian Collegiate Academy
Gulfport, MS
08.2015 - 07.2020
- Built relationships and communicated with parents to provide best learning environment for children.
- Collaborated with adults and children to provide safe and educational experience for more than 100 students per day.
- Developed and implemented engaging lesson plans to keep learner attention.
- Differentiated instruction and modified lessons to meet needs of diverse learners by using strategies such as peer-assisted learning.
Education
Bachelor of Arts - Education
05.2014
Skills
- Cross-Departmental Alignment
- Salesforce CRM Software
- Marketing Strategy Development
- Google Analytics
- Multi-Channel Campaigns
- PR Events
- Administering Social Media Accounts
- Communications Management
- Product Marketing
- Public and Media Relations
Timeline
Marketing Manager - The Real Zach Rushing, LLC
01.2019 - 02.2022
Educator - Christian Collegiate Academy
08.2015 - 07.2020
Marketing and Communications Director - Downstage Productions Theatre
12.2013 - Current
William Carey University - Bachelor of Arts, Education
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