JANETH GUADIANA
Carrollton,TX
Summary
High-impact Marketing Operations Strategist with over 10 years of experience specializing in operational enablement and technical content architecture within highly regulated healthcare environments. Distinguished as a cross-functional catalyst between Product, UX, and Marketing teams, with a proven ability to translate complex strategic goals into actionable technical plans. Expert in managing large-scale system migrations, behavioral A/B testing, and omnichannel messaging logic for 60+ healthcare clients.
Experienced with data analysis, market research, and strategic development to craft effective business plans. Utilizes critical thinking and innovative problem-solving to align strategies with corporate goals. Track record of enhancing team collaboration and driving results through effective communication and adaptability.
Overview
11
11
years of professional experience
Work History
Marketing Operations Strategist (Member Journey & Product Enablement)
SIGNIFY HEALTH (CVS HEALTH)
01.2020 - Current
- Cross-Functional Catalyst: Bridge the gap between Product, UX, and Marketing teams to develop standardized member journey templates and more effective omnichannel communications.
- Technical Content Architecture: Author and maintain technical documentation, call center scripts, and creative briefs for external consultants (VIG) and Salesforce partners (ListEngage).
- Operational Enablement: Serve as the primary liaison for client operations, providing the "Product Playbooks" and technical repositories required for 60+ health insurance clients to execute consistent member journeys.
- Strategic Planning: Manage discovery and strategy for Pre-visit questionaires, Transactional, and Engagement messaging tracks; responsible for laying the technical groundwork for enterprise-wide platform migrations.
- A/B Test Design: Draft and refine messaging for pilot programs; utilize data-driven insights from A/B testing to drive significant shifts in member behavior and appointment completion rates.
- Regulatory Governance: Oversee the technical execution of multimillion-dollar digital and print campaigns, ensuring 100% compliance with HIPAA, CMS, ADA, and TCPA standards.
Program Operations Manager
SUSAN G. KOMEN
01.2019 - 01.2020
- Relationship Infrastructure: Managed the operational requirements and back-end mechanics for high-profile national corporate partnerships including WWE, PepsiCo, and MLB.
- Operational Reporting: Created detailed technical reports and data dashboards tracking project milestones throughout the entire project lifecycle.
Marketing Operations Manager
MOSAIC NORTH AMERICA
01.2015 - 01.2019
- Technical Writing: Translated standard operating procedures (SOPs) into instructional scripts and technical manuals for employee learning platforms.
- Timeline Development: Managed complex project timelines and technical milestones for up to 15 concurrent weekly projects.
Education
Bachelor of Science - Merchandising
University of North Texas
Denton, TX12.2012
Skills
- Project management with Jira and Basecamp
- Marketing Tech: WordPress, Responsys Interact, Socialbakers, Curalate, Omniture Tagging
- Certifications: Adobe Campaign Cross-Channel Marketing Optimization; Spredfast Software Conversions
- Brand strategy
- Data analytics
- Customer segmentation
- Scenario planning
- Content development
- Creative thinking
- Project management
- Audience engagement
- Web content management
- Campaign launch and lifecycle management
- Content strategy
- Technical writing
- Attention to detail
- Writing and editing
- Adaptability and flexibility
- Multitasking
- Content curation
- Cross-functional team collaboration
- Project coordination
- Strategic planning
Accomplishments
- SMS Pilot Success: Executed a two-way SMS pilot for Aetna Medicare, Commercial, and Duals members. Through precise A/B testing and language optimization, achieved a 3.26% increase in appointment completions and a 9% lift in member response rates.
- Behavioral Testing Leadership: Led behavioral testing across five distinct audience segments (700+ participants), resulting in a 10% to 44% improvement in member intent to schedule appointments.
- Lifecycle Implementation: Distinguished as a specialist in member journey marketing, translating high-level strategy into successful multi-channel execution.
Certification
- Digital Marketing Certification, Southern Methodist University - January 2021
SELECTED HIGHLIGHTS
- Behavioral Testing Success: Led behavioral testing across five distinct audience segments (700+ participants), achieving a 10% to 44% improvement in member intent to schedule appointments through tailored engagement messaging.
- Pilot Program Optimization: Executed a two-way SMS pilot for Aetna Medicare and Commercial members; precision-crafted A/B test language resulted in a 9% lift in member response rates and a 3.26% increase in appointment completions.
- Systems Migration: Currently spearheading initial discovery and strategic planning for Transactional and Engagement email tracks in preparation for a large-scale system migration targeted for Q2 2026.
- Engagement Growth: Successfully grew target audiences by 25.8% and boosted overall engagement by 12.34% through the strategic deployment of digital content and social activations.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Spanish
Native or Bilingual
Interests
Hiking
Music
Calligraphy
Timeline
Marketing Operations Strategist (Member Journey & Product Enablement)
SIGNIFY HEALTH (CVS HEALTH)
01.2020 - Current
Program Operations Manager
SUSAN G. KOMEN
01.2019 - 01.2020
Marketing Operations Manager
MOSAIC NORTH AMERICA
01.2015 - 01.2019
Bachelor of Science - Merchandising
University of North Texas