Janine Morrow
Lewisville,TX
Summary
Strategic Healthcare Leader with over 32 years of experience driving revenue growth and market expansion within Baylor Scott & White Institute for Rehabilitation-Dallas ranked #8 by U.S. News & World Report 2025-2026 and is Model Systems for Brain Injury and Spinal Cord Injury. Proven track record as a clinical liaison and managing high-performing clinical liaison teams, establishing key physician partnerships, and achieving census targets through data-driven market analysis. Expert in navigating the Dallas-Fort Worth (DFW) and surrounding areas healthcare landscape to increase brand awareness and patient access.
Overview
42
42
years of professional experience
Work History
Director of Business Development
Baylor Scott & White Institute for Rehabilitation
04.2004 - 01.2025
Inpatient Rehabilitation and Day Neuro Programs
- Strategic Growth: Develops and executes formal business plans to expand program and services in new and existing markets.
- Referral Management: Builds and maintains relationships with key stakeholders, including area physicians, discharge planners, and payors, to ensure consistent patient referrals.
- Market Analysis: Monitors industry trends, competitor activity, and market needs to identify untapped opportunities for new service lines or facility expansions.
- Team Leadership: Mentors and manages the Business Development and Clinical Liaison teams, setting monthly revenue targets and referral objectives.
- Stakeholder Collaboration: Partners with the executive team (including the CEO and CFO) to align development strategies with the hospital's long-term financial and strategic goals.
- Education & Advocacy: Coordinates community outreach, educational presentations, and national conferences to promote the institute’s clinical expertise and quality of care.
Community Liaison
Centre for Neuro Skills
10.2002 - 04.2004
Post Acute Transitional Program
Director of Community Education and Development
Lifecare Hospital
03.2001 - 10.2002
Long Term Acute Care Hospital
Clinical Liaison
Baylor Scott & White Institute for Rehabilitation
09.1993 - 03.2001
Nurse Liaison
Plano Rehabilitation Hospital
11.1990 - 09.1993
Inpatient Rehabilitation Hospital
Clinical Evaluator/Marketing Representative
New Medico Brain Injury System
06.1989 - 10.1990
Post Acute Transitional Program
Director of Marketing/Admissions
Kindred Hospital
01.1987 - 01.1989
Long Term Acute Care Hospital
Admissions Nurse
Vitas Hospice
01.1986 - 01.1987
Hospice
Staff Nurse
Clinical Nursing
01.1983 - 01.1986
Acute Care Hospital
Education
MSN - Health Care System Management
Loyola University
New Orleans, LA01-2015
BSN - Nursing
Clemson University
Clemson, SC01-1983
Timeline
Director of Business Development
Baylor Scott & White Institute for Rehabilitation
04.2004 - 01.2025
Community Liaison
Centre for Neuro Skills
10.2002 - 04.2004
Director of Community Education and Development
Lifecare Hospital
03.2001 - 10.2002
Clinical Liaison
Baylor Scott & White Institute for Rehabilitation
09.1993 - 03.2001
Nurse Liaison
Plano Rehabilitation Hospital
11.1990 - 09.1993
Clinical Evaluator/Marketing Representative
New Medico Brain Injury System
06.1989 - 10.1990
Director of Marketing/Admissions
Kindred Hospital
01.1987 - 01.1989
Admissions Nurse
Vitas Hospice
01.1986 - 01.1987
Staff Nurse
Clinical Nursing
01.1983 - 01.1986
MSN - Health Care System Management
Loyola University
BSN - Nursing
Clemson University