Jared Greco
Redding,CA
Summary
Strategic Chief Financial Officer with a track record of driving profitability, scaling operations, and maximizing enterprise value across multi-entity organizations. Expert in financial leadership, M&A, cost reduction, and revenue expansion, with consistent success improving margins, securing capital, and building high-performing teams.
Overview
14
14
years of professional experience
Work History
Owner
Liv Pro
01.2022 - Current
- Drive profitability and operational efficiency for client organizations
- Identify and execute revenue expansion and cost reduction strategies
- Partner with leadership teams to improve financial visibility and decision-making
Chief Financial Officer
Beneficial Insectary
01.2021 - 01.2025
- Drove financial strategy for a $35M+ company, accelerating profitability and growth
- Directed finance operations across multiple entities, including accounting, AP/AR, and payroll
- Led acquisition and integration, ensuring seamless financial alignment
- Delivered $1.2M+ in cost reductions and improved margins from 20% → 50%
- Secured $2.4M in funding, eliminated $150K in waste, and generated $200K+ in new income
Chief Business Development Officer/Controller
Simpson University
01.2018 - 01.2021
- Oversaw financial operations for a $20M organization
- Reduced IT costs by $1.3M while maintaining operations
- Generated $2M+ in savings/revenue through contract negotiation
- Secured $1.8M in funding
- Increased enrollment 15% through financial program strategy
Director of Finance/CFO
McKinley Mortgage/Alaska Financial Company
01.2016 - 01.2018
- Managed financial operations for an $80M portfolio fund
- Secured $500M in funding through strategic partnerships
- Built financial infrastructure across 8 entities
- Developed international lending programs generating $15M+ opportunity
Cost Accountant
Farmers National Bank
01.2012 - 01.2016
- Supported financial reporting, forecasting, and cost accounting for a $20M+ organization (400 FTEs)
- Contributed to SEC reporting and developed accounting procedures across 80 departments
- Led financial integration for two acquisitions, including systems and cost allocation structures
Education
M.S. - Accounting
National University
Redding, CaliforniaB.A. - Business Management
Malone University
Canton, OhioSkills
- Profit Maximization
- Financial Strategy
- M&A Integration
- Cost Reduction
- Capital Strategy
- Contract Negotiation
- Multi-Entity Leadership
- Operational Scaling
Early Career
Foundational leadership experience across finance, operations, and business development in banking, nonprofit, and international markets.
Timeline
Owner
Liv Pro
01.2022 - Current
Chief Financial Officer
Beneficial Insectary
01.2021 - 01.2025
Chief Business Development Officer/Controller
Simpson University
01.2018 - 01.2021
Director of Finance/CFO
McKinley Mortgage/Alaska Financial Company
01.2016 - 01.2018
Cost Accountant
Farmers National Bank
01.2012 - 01.2016
M.S. - Accounting
National University
B.A. - Business Management
Malone University