Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Awards
LINKS
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Jared Keel-Zuniga

Dallas,USA

Summary

Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Brand Protection Advisor

Choice Hotels, EcoSure (formerly Deloitte-LRA)
05.2024 - Current
  • Administer Quality Audits and Property Improvement Plans for Choice Hotels, ensuring franchisees consistently adhere to brand standards, as well as cleanliness and property condition requirements.
  • Conduct Brand Protection Visits, offering consulting, coaching, and training to franchisees, helping them meet and exceed client requirements and expectations.
  • Develop and Deliver Presentations on assessment findings, identifying areas for improvement and providing actionable recommendations to enhance operations and guest experience.
  • Collaborate with EcoSure and Ecolab Teams to address client challenges, support property performance improvements, and drive growth initiatives within the franchise network.
  • Utilize CRM Technology and Microsoft Suite for efficient planning, reporting, and execution of job functions, optimizing workflows and ensuring timely project completion.

Property Manager

TRELLIS NORTH DALLAS APARTMENTS
06.2022 - 02.2024
  • Oversaw Property Management, Maintenance, and Occupancy, ensuring smooth day-to-day operations and a high level of tenant satisfaction.
  • Led the Successful Conversion and Renovation of a 131-unit property, bringing it to full operational status on schedule and within budget.
  • Implemented Targeted Marketing Campaigns, resulting in a 60% increase in lease-up rate within six months, significantly improving occupancy and revenue.
  • Streamlined Lease and Move-In Processes, enhancing operational efficiency by 75% and achieving a 65% conversion rate from inquiries to signed leases.
  • Managed Financial Operations and Legal Proceedings for delinquent residents, ensuring compliance with regulations and meeting revenue goals.

Manager, Quality & Customer Experience

G6 Hospitality LLC
09.2021 - 01.2022
  • Manage Quality Audit and Guest Feedback Programs for 1,400 locations, ensuring alignment with enterprise goals and enhancing overall brand consistency and guest satisfaction.
  • Develop and Implement Optimized Quality Audit Schedules, reporting key findings and performance metrics to the Executive Committee and Deloitte LRA to drive continuous improvement and strategic decision-making.
  • Lead Training Sessions for new owners and managers, equipping them with the tools and knowledge needed to improve compliance and achieve performance metrics in quality audits and guest experience.
  • Conduct Nationwide Stakeholder Meetings, fostering collaborative discussions to enhance program implementation, refine strategies, and drive performance improvements across the organization.
  • Collaborate with Internal and External Teams, leveraging cross-functional expertise to maximize program impact, streamline processes, and deliver measurable results for the brand.

General Manager/Training Manager

G6 Hospitality LLC - Motel 6 Flagship Property
09.2013 - 09.2021
  • Managed Staff, Budgets, and P&L, successfully achieving a 9.4 Staff Friendly and 8.9 Clean Room score, demonstrating strong team leadership and a commitment to operational excellence.
  • Implemented Corporate Initiatives, testing new products and optimizing motel designs to improve guest experience, streamline operations, and align with brand standards.
  • Ensured VIP Satisfaction during executive visits by showcasing property improvements, maintaining high standards, and building strong relationships with key stakeholders.
  • Increased Hotel Revenue and Market Share through targeted sales calls, cost monitoring, and identifying revenue opportunities, driving business growth.
  • Mentored New General Managers, fostering skill development and knowledge transfer, which helped elevate team performance and maintain the highest standards of operation.

Operations Manager

G6 Hospitality LLC - Studio 6 Extended Stay
09.2011 - 09.2013
  • Trained and Coached New Employees, significantly enhancing team performance and operational efficiency by fostering skill development and aligning with operational goals.
  • Managed a 133-room Property, ensuring daily room quality checks, consistent adherence to SOPs, and high standards of cleanliness and guest experience.
  • Collaborated with Maintenance and Housekeeping Teams to ensure seamless communication regarding room conditions, promoting efficiency and minimizing downtime.
  • Achieved a 93% score on Third-Party Internal Audit, surpassing expectations and increasing CP (contribution margin) by $129,872 over budget.
  • Improved Medallia Guest Satisfaction Scores by 11%, successfully reducing guest relation calls from 3.0 to 0.48, showcasing a substantial improvement in overall guest satisfaction.

Education

High School Diploma -

McGregor High School
McGregor, TX
05.2007

Skills

  • Quality Audits
  • Consulting
  • Analytical Skills
  • Brand Standards
  • Financial Acumen
  • Customer Service Orientation
  • Customer Experience
  • Problem-Solving
  • Brand protection
  • Technical Proficiency
  • Property Management
  • Analytical thinking
  • Time management
  • Critical thinking
  • Relationship building
  • Strategic planning
  • Problem-solving
  • Training and mentoring
  • Career planning

Certification

2020 Certification in Hotel Industry Analytics (CHIA) at American Hotel & Lodging Educational Institute

Timeline

Brand Protection Advisor

Choice Hotels, EcoSure (formerly Deloitte-LRA)
05.2024 - Current

Property Manager

TRELLIS NORTH DALLAS APARTMENTS
06.2022 - 02.2024

Manager, Quality & Customer Experience

G6 Hospitality LLC
09.2021 - 01.2022

General Manager/Training Manager

G6 Hospitality LLC - Motel 6 Flagship Property
09.2013 - 09.2021

Operations Manager

G6 Hospitality LLC - Studio 6 Extended Stay
09.2011 - 09.2013

High School Diploma -

McGregor High School

Awards

2017 CEO HEART FOR SERVICE AWARD - G6 HOSPITALITY LLC, Received Recognition for Exceptional Leadership in evacuating guests and securing multiple hotels during Hurricane Harvey, ensuring the safety and well-being of guests and staff in a critical, high-pressure situation., 

2018 TEAM OF THE YEAR AWARD - G6 HOSPITALITY LLC, Workday Project Team Member, Collaborated with Colleagues to Refine and Implement a New Human Capital Management Program and Workday System, ensuring seamless integration with organizational goals and enhancing HR processes.

LINKS

LinkedIn - www.linkedin.com/in/jaredkeel