Jarrod McLendon
Gulf Breeze
Summary
Results-oriented beverage sales professional specializing in revenue growth and market expansion within hospitality and beverage sectors. Leveraging fine dining sommelier expertise and experience in on-premise wine and spirits sales to drive consultative selling and strategic account development. Proven success in exceeding sales goals, executing impactful supplier events, and enhancing brand presence through deep product knowledge.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Realtor
Key Impressions Realty
01.2021 - Current
- Built and maintained referral-based business through trusted client relationships and exceptional customer service during buying and selling process.
- Build and maintain a strong referral-based business by developing trusted client relationships and delivering exceptional customer service throughout the buying and selling process.
- Generated new business through networking and relationship management while managing multiple transactions in fast-paced environment.
- Coordinated marketing initiatives and property presentations, ensuring seamless transactions and high client satisfaction.
On-Premise Wine & Spirits Sales Representative
Republic National Distributing Company (RND C)
05.2024 - 06.2026
- Increased territory revenue 25% in 2024, 20% in 2025, and 14% year-to-date in 2026, delivering three consecutive years of double-digit growth despite the loss of several major supplier portfolios.
- Achieved or exceeded sales, depletion, and Points of Distribution (POD) objectives through strategic territory management and consultative selling.
- Expanded market share by developing trusted partnerships with restaurant owners, beverage directors, bartenders, and key decision-makers, resulting in increased product placements and long-term account loyalty.
- Executed promotional initiatives, staff education, menu development, and in-market activations with supplier partners that bolstered brand performance and sales growth.
- Executed wine dinners, whiskey dinners, tequila dinners, wine festivals, and consumer engagement events that enhanced supplier visibility and increased premium portfolio sales.
- Leveraged advanced wine and spirits expertise to recommend profitable beverage programs, secure premium placements, and deliver tailored solutions that supported each account's business objectives.
Server / Sommelier
Global Grill
01.2009 - 01.2020
- Managed and maintained an extensive wine program, utilizing comprehensive knowledge of varietals, vintages, regions, and food pairings to deliver personalized recommendations.
- Managed extensive wine program, leveraging knowledge of varietals, vintages, regions, and food pairings to provide tailored recommendations.
- Educated guests and staff on wine selections and pairing strategies, enhancing wine knowledge and elevating average check totals.
- Cultivated reputation for exceptional hospitality and personalized service, fostering loyal clientele and supporting restaurant success.
Education
High School Diploma -
Gulf Breeze High School
Gulf Breeze, FLSkills
- On-Premise Wine & Spirits Sales
- Wine and spirits expertise
- Consultative selling
- Sales strategy
- Negotiation & Closing
- Territory and Account Management
- Key Account Development
- Market growth
- Beverage Program Development
- Menu optimization
- Territory forecasting
- Event planning
- Client relationship management
- Staff training
- Presentation and Public Speaking
Certification
- Introductory Sommelier Certificate, Court of Master Sommeliers
- Florida Real Estate Sales Associate License
Accomplishments
- Increased territory revenue 25% in 2024, 20% in 2025, and 14% year-to-date in 2026, delivering three consecutive years of double-digit growth. - Successfully maintained strong sales momentum and exceeded growth expectations despite losing several major supplier portfolios. - Consistently achieved or exceeded all annual sales, depletion, and Points of Distribution (POD) objectives. - Expanded market share by developing long-term partnerships with restaurant owners, beverage directors, and key on-premise decision-makers. - Planned and executed successful wine dinners, whiskey dinners, tequila dinners, wine festivals, and supplier events that increased premium brand awareness and sales. - Recognized for leveraging advanced wine expertise and consultative selling techniques to increase premium portfolio placements and customer loyalty.
Timeline
On-Premise Wine & Spirits Sales Representative
Republic National Distributing Company (RND C)
05.2024 - 06.2026
Realtor
Key Impressions Realty
01.2021 - Current
Server / Sommelier
Global Grill
01.2009 - 01.2020
High School Diploma -
Gulf Breeze High School