JASON C. REICHERT

Accomplished product manager and thought leader with extensive experience leading financial services cross-functional teams in strategic planning, development, and execution of growth initiatives, product marketing, and digital solutions. Proven track record in driving revenue growth, increasing new product acquisition, and identifying opportunities for process improvement. Skilled in leadership, project management, risk management, and problem-solving. Passionate about driving innovation and fostering a collaborative team environment for exceptional results.

• Led acquisition marketing sales funnel strategy for Credit Card Product Management team. Responsible for creating, managing, and executing effective go-to-market campaigns that drove 500K+ gross new credit card products and $350M+ PTI revenue annually.
• Launched new $100M+ Bank Growth Engine platform for all credit card promotional marketing campaign management and execution. Served as Credit Card Acquisition Program Owner, overseeing all Bank operations for the development, execution, and fulfillment of credit card promotional offers.
• Led cross-functional teams to develop and launch innovative marketing and digital capability solutions and process enhancements focused on delivering the right product and promotional offers to members and prospects through compliant programs and workflows.
• Performed critical risk mitigation activities and initiatives to maintain regulatory compliance and strong and effective control environment, including Risk and Control Self Assessments (RCSA). Managed and closed multiple issues through issue management life cycle, with 100% on-time compliance.
• Developed digital storefront strategies focused on driving improved app start and conversion rates. Owned and managed digital promotional content, ensuring effective and compliant targeted product marketing messaging.
• Partnered with stakeholders to outline and implement multi-program platform capability enhancement roadmap.
• Onboarded, trained, and mentored team members on new marketing campaign platform procedures and processes.
• Created and implemented extensive and effective end-to-end marketing campaign execution and fulfillment test validation plans.
• Owned and managed $15 million+ annual multi-program military affinity marketing operating budget and direct marketing plan.
• Managed digital search marketing program, driving 300% lift in organic search volume, 50% decrease in average pay-per-click (PPC) campaign cost per acquisition, 100% increase in conversion rates, and 170% lift in product acquisition.
• Managed and implemented complex marketing development initiatives, including a new customer relationship management (CRM) platform and spearheading a multi-phased Enterprise digital and e-commerce site redesign project.