Jason Fleissner
Alpharetta,GA
Summary
Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.
Overview
23
23
years of professional experience
Work History
Account Executive
Scripps Networks
Atlanta, GA
02.2015 - Current
Sold Scripps Portfolio, comprising seven Linear Networks and CTV platform in SE & MW Region.
- Managed annual revenue exceeding $60 million through strategic sales initiatives.
- Secured large multi-platform sponsorships for key tentpole events and live sports.
- Analyzed and curated client-specific research to align with network strengths and client KPIs.
- Organized and hosted multiple events to strengthen relationships with key clients and agencies.
- Achieved 65%+ growth in territory revenue through targeted strategies.
Account Executive
Discovery Communications
Atlanta, GA
07.2012 - 01.2015
- Achieved 46% revenue growth in territory through strategic sales efforts for Animal Planet, Velocity Linear Networks, and Discovery Digital properties.
- Managed an annual list exceeding $35M, optimizing advertising opportunities.
- Acquired over 30 new advertisers across several categories
Account Service Representative (“Jr AE”)
Discovery Communications
Atlanta, GA
11.2010 - 07.2012
- Secured six new accounts, generating over $2.5M in annual revenue.
- Achieved 12% revenue growth by selling Discovery, Science, Military, and Velocity Networks across multiple categories.
- Increased budgets for existing accounts, resulting in approximately $1.5M in incremental revenue.
- Managed a portfolio with approximately $3M in annual billings.
Sr. Sales Planner/Sales Planner
Discovery Communications
Atlanta, GA
07.2008 - 11.2010
- Stewarded and revised all sales proposals for Discovery, Science, Military, and Velocity Networks.
- Managed commercial inventory to maximize revenue and enhance operational efficiency.
Multimedia Account Executive
Orlando Sentinel
Orlando
12.2006 - 07.2008
- Achieved 11% revenue growth in territory through targeted sales of advertising products.
- Acquired over 50 new clients from January 2007 to July 2008.
- Specialized in selling Direct Mail and Digital advertising solutions tailored to client goals.
Senior National Broadcast Media Buyer
Campbell-Ewald Advertising
Detroit
01.2006 - 11.2006
- Evaluate various media proposals and make recommendations based on: Nielsen/MRI research, market conditions, and client KPIs
- Facilitate & execute unique client opportunities/sponsorships with network partners
National Broadcast Media Buyer/Asst Buyer
Campbell-Ewald Advertising
Detroit
09.2002 - 01.2006
- Executed national broadcast media buys for clients including Michelin, ConocoPhillips, and American Heart Association.
- Managed annual media budget exceeding $70 million
- Negotiated favorable terms for National Linear and Radio placements to maximize client exposure.
Education
Master of Business Administration -
University of Georgia
Athens, Georgia07.2012
Bachelor of Arts - Communications
University of Michigan
Ann Arbor, Michigan05.2002
Skills
- Organized and detail-oriented
- Sponsorship negotiations
- Strategic selling
- Revenue generation
- Time management
- Client relationship building
- Negotiation expertise
- Research and analysis
- Pipeline management
- Lead generation
Activities Accomplishments
MARS Member (Media Advertising Representatives of the South) – VP Events, Habitat for Humanity – Volunteer
Accomplishments
Salesperson of the Month (02/01/07) – Orlando Sentinel, Golden Circle Award Winner (01/01/08) – Orlando Sentinel (Top Salespeople of the year – 2007), Discovery Stellar Award Recipient (12/01/09), Discovery Innovation Award Recipient (12/01/13), IAB Training/Graduate (11/01/17)
Timeline
Account Executive
Scripps Networks
02.2015 - Current
Account Executive
Discovery Communications
07.2012 - 01.2015
Account Service Representative (“Jr AE”)
Discovery Communications
11.2010 - 07.2012
Sr. Sales Planner/Sales Planner
Discovery Communications
07.2008 - 11.2010
Multimedia Account Executive
Orlando Sentinel
12.2006 - 07.2008
Senior National Broadcast Media Buyer
Campbell-Ewald Advertising
01.2006 - 11.2006
National Broadcast Media Buyer/Asst Buyer
Campbell-Ewald Advertising
09.2002 - 01.2006
Master of Business Administration -
University of Georgia
Bachelor of Arts - Communications
University of Michigan