Jason Steele
Rochester Hills,MI
Summary
An innovative and result-driven executive who is passionate, knowledgeable with over 25 years' experience in the franchise industry. Results-oriented Franchise executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration, and development growth. Decisive leader promoting operational & development improvements, market expansion and positive corporate culture as keys to success.
Overview
24
24
years of professional experience
Work History
Chief Development Officer
Movita Juice Bar Franchising, Inc
05.2023 - Current
- As Chief Development Officer my role had myself responsible for the company's growth, financials, site selection, managing operations and marketing teams.
- - Took the company from 2 franchise locations to 64 within 12 months.
- - Raised store sales by 12% over a year.
- - Responsible for taking the company from one state to now having locations within 6 states.
Chief Development Officer
PrimoHoagies Franchising, Inc
10.2020 - 03.2023
- As Chief Development Officer I was responsible for franchise development, real estate, and operational team
- Awarded 106 new franchise agreements
- Raised same stores sales by 22% each year
- Raised average AUV from $640,000 to $965,000
- Took the company from 6 location to 14 states
- Responsible for site selection and lease negotiations
- Worked with legal on all things FDD.
Vice President, Global Development
Subway World Headquarters
05.2018 - 07.2020
- Responsible for the overall growth and management of the RD/BDA franchisees, along with managing the international development teams
- While managing the Risk Awareness team was able to reduce US store closing by 30% yearly
- Provided support and sales strategy to the RD/BDA franchises to accelerate territory development
- Grew international development by over 25%
- Role reduced due to Covid.
President, Franchise Development
SunKowledge Services
03.2013 - 03.2018
- As President I lead all development, marketing, and operational teams in both the US & India
- SunKnowledge is a medical billing company with a telemedicine company called Go Telecare
- Awarded over 225 franchise & license agreements
- Managed the partnerships with all Hospitals, and Urgent Cares.
Vice President, Development & Real Estate
CeX WeBuy.com
01.2010 - 01.2013
- Responsible for the overall franchise growth within the US and International markets
- CeX Webuy.com is a Buy/Sell/Trade electronic company based in London, UK
- Awarded 200+ franchise agreements in both markets
- Managed team of 40 within both markets
- Raised same store sales by 18% year over year.
Vice President Franchise Development & Real Estate
Quiznos
11.2005 - 11.2009
- Responsible for overall franchise development throughout the US and International markets
- During my time I awarded 315 development agreements
- Heavy multi-unit development
- Responsible for site selection within all development markets
- Managed a team of five (5).
Director of Franchise Development & Real Estate
Charley's Grilled Subs
11.2000 - 11.2005
- Responsible for the overall franchise development and real estate growth within the US and International markets
- Took the company from 4 locations to 265 locations within the US market
- Added 40 locations within the international development markets
- Responsible for all site selection and location approvals
- Worked with legal on the FDD.
Education
Skills
- Leadership Team Building
- Organizational Leadership
- Strategic Planning
- Operational Excellence
- Contract Negotiation
- Sales and Marketing
- Strategic Visioning
- Revenue Generation
- Innovation and Creativity
- Revenue Growth
Timeline
Chief Development Officer
Movita Juice Bar Franchising, Inc
05.2023 - Current
Chief Development Officer
PrimoHoagies Franchising, Inc
10.2020 - 03.2023
Vice President, Global Development
Subway World Headquarters
05.2018 - 07.2020
President, Franchise Development
SunKowledge Services
03.2013 - 03.2018
Vice President, Development & Real Estate
CeX WeBuy.com
01.2010 - 01.2013
Vice President Franchise Development & Real Estate
Quiznos
11.2005 - 11.2009
Director of Franchise Development & Real Estate
Charley's Grilled Subs
11.2000 - 11.2005
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