Jason Steele
Rochester Hills,MI
Summary
An innovative and result-driven executive who is passionate, knowledgeable with over 25 years' experience in the franchise industry. Results-oriented Franchise executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration, and development growth. Decisive leader promoting operational & development improvements, market expansion and positive corporate culture as keys to success.
Overview
24
24
years of professional experience
Work History
Chief Development Officer
Movita Juice Bar Franchising, Inc
Los Angeles, CA
05.2023 - Current
- As Chief Development Officer my role had myself responsible for the company's growth, financials, site selection, managing operations and marketing teams.
- - Took the company from 2 franchise locations to 64 within 12 months.
- - Raised store sales by 12% over a year.
- - Responsible for taking the company from one state to now having locations within 6 states.
Chief Development Officer
PrimoHoagies Franchising, Inc
10.2020 - 03.2023
- As Chief Development Officer I was responsible for franchise development, real estate, and operational team
- Awarded 106 new franchise agreements
- Raised same stores sales by 22% each year
- Raised average AUV from $640,000 to $965,000
- Took the company from 6 location to 14 states
- Responsible for site selection and lease negotiations
- Worked with legal on all things FDD.
Vice President, Global Development
Subway World Headquarters
New York
05.2018 - 07.2020
- Responsible for the overall growth and management of the RD/BDA franchisees, along with managing the international development teams
- While managing the Risk Awareness team was able to reduce US store closing by 30% yearly
- Provided support and sales strategy to the RD/BDA franchises to accelerate territory development
- Grew international development by over 25%
- Role reduced due to Covid.
President, Franchise Development
SunKowledge Services
New York
03.2013 - 03.2018
- As President I lead all development, marketing, and operational teams in both the US & India
- SunKnowledge is a medical billing company with a telemedicine company called Go Telecare
- Awarded over 225 franchise & license agreements
- Managed the partnerships with all Hospitals, and Urgent Cares.
Vice President, Development & Real Estate
CeX WeBuy.com
London
01.2010 - 01.2013
- Responsible for the overall franchise growth within the US and International markets
- CeX Webuy.com is a Buy/Sell/Trade electronic company based in London, UK
- Awarded 200+ franchise agreements in both markets
- Managed team of 40 within both markets
- Raised same store sales by 18% year over year.
Vice President Franchise Development & Real Estate
Quiznos
Denver
11.2005 - 11.2009
- Responsible for overall franchise development throughout the US and International markets
- During my time I awarded 315 development agreements
- Heavy multi-unit development
- Responsible for site selection within all development markets
- Managed a team of five (5).
Director of Franchise Development & Real Estate
Charley's Grilled Subs
Cincinnati
11.2000 - 11.2005
- Responsible for the overall franchise development and real estate growth within the US and International markets
- Took the company from 4 locations to 265 locations within the US market
- Added 40 locations within the international development markets
- Responsible for all site selection and location approvals
- Worked with legal on the FDD.
Skills
- Leadership Team Building
- Organizational Leadership
- Strategic Planning
- Operational Excellence
- Contract Negotiation
- Sales and Marketing
- Strategic Visioning
- Revenue Generation
- Innovation and Creativity
- Revenue Growth
Timeline
Chief Development Officer
Movita Juice Bar Franchising, Inc
05.2023 - Current
Chief Development Officer
PrimoHoagies Franchising, Inc
10.2020 - 03.2023
Vice President, Global Development
Subway World Headquarters
05.2018 - 07.2020
President, Franchise Development
SunKowledge Services
03.2013 - 03.2018
Vice President, Development & Real Estate
CeX WeBuy.com
01.2010 - 01.2013
Vice President Franchise Development & Real Estate
Quiznos
11.2005 - 11.2009
Director of Franchise Development & Real Estate
Charley's Grilled Subs
11.2000 - 11.2005