Jason Parsons
North Hollywood,CA
Summary
Results-driven marketing leader who builds strategic, successful campaigns to drive profits, increase brand authority, and cement industry dominance. Focused, performance-minded manager with proven skills in project management, team building, and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
15
15
years of professional experience
Work History
Brand Marketing Manager
Bell + Ivy
Santa Monica, CA
05.2017 - 07.2024
- Analyzed market trends to identify potential growth opportunities.
- Generated ideas to increase sales through creative promotions.
- Maintained relationships with key customers through regular communication.
- Organized trade shows and exhibitions to promote brand awareness.
- Coordinated with external vendors to produce promotional and branded items.
- Developed PR relationships to secure press opportunities.
- Evaluated the effectiveness of marketing campaigns using multiple analytic tools.
Education Coordinator
Second City Training Center
Hollywood, CA
08.2016 - 08.2018
- Established partnerships with local businesses or organizations that could provide resources or expertise beneficial to our educational programming efforts.
- Assigned tasks to instructors based on their strengths while providing opportunities for them to develop new skill sets.
- Facilitated team-building activities to promote camaraderie among staff members.
- Managed social media accounts to advertise upcoming events or fundraisers held at the summer camp.
- Resolved conflicts between staff members or between staff and campers on time.
- Planned and developed educational programs, courses, workshops and other learning activities.
Educational Director & Summer Camp Coordinator
Swordplay Fencing Studio
Burbank, CA
02.2009 - 03.2017
- Managed financial resources allocated for educational programs at the school level.
- Evaluated school programs on a regular basis to ensure compliance with regulations and guidelines.
- Attended conferences related to educational topics or initiatives within the district.
- Assisted in the recruitment of new teachers by interviewing potential candidates and recommending hires.
- Collaborated with other administrators, faculty members, parents, community leaders, and outside agencies to develop educational strategies for success.
- Developed and implemented educational policies, procedures, and standards.
Education
Film Studies
American Musical And Dramatic Academy
Los Angeles, CA01-2008
Skills
- Agency Analytics-driven Marketing
- Securing Media Placements (across all types of media)
- SEO Driven Content Development
- Growth Designed Newsletter Development
- Personal Branding Development
- Product Launch Campaigns
- Optimizing Social Channels
- Campaigns on Social Platforms
- Campaign Expense Control
- Press Release Creation and Promotion
Timeline
Brand Marketing Manager
Bell + Ivy
05.2017 - 07.2024
Education Coordinator
Second City Training Center
08.2016 - 08.2018
Educational Director & Summer Camp Coordinator
Swordplay Fencing Studio
02.2009 - 03.2017
Film Studies
American Musical And Dramatic Academy