Javan Philip
Miami,FL
Summary
Experienced social media specialist with a strong background in managing and optimizing paid search campaigns. Adept at driving traffic and increasing conversions through strategic keyword selection and refining ad copy. Skilled in data analysis and budget management to maximize return on investment. Proven track record of delivering results and achieving goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Paid Digital Media Specialist
TechArk
03.2022 - Current
- Utilize Spyfu, SEMrush, Google Tag Manager, Google Analytics, and Looker Studio for campaign analysis, optimization, and reporting.
- Drive customer acquisition by creating high-performing campaigns on search, display, and social media channels, focusing on lead generation and revenue growth.
- Define and track key paid media performance metrics, ensuring alignment with business objectives to drive growth
- Conduct A/B testing and performance analysis to refine ad creatives and targeting, improving lead quality and boosting overall sales performance.
- Manage paid media budgets across 30+ client accounts, performing extensive keyword and audience research to maximize campaign effectiveness and ROI
- Collaborate with cross-functional teams to align campaign strategies with business objectives, driving sustained lead generation and sales outcomes.
- Execute targeted advertising strategies across Google, Meta, Microsoft, LinkedIn, and TikTok platforms to drive leads and boost sales.
- Generate weekly and monthly performance reports for client review, highlighting trends, insights, and areas for optimization
- Communicate regularly with clients to discuss campaign strategies, results, and ensure ongoing alignment with business goals
- Monitor industry trends and competitor activity to adapt strategies and stay ahead of market changes
Digital Strategist
Freelance
07.2019 - Current
- Develop customized digital strategies aligned with client goals and manage client expectations throughout the campaign lifecycle
- Conduct comprehensive keyword research to optimize search term profitability and cost-efficiency
- Optimize Google Ads campaigns by restructuring ad groups, refining keyword match types, and improving overall campaign efficiency
- Analyze user engagement metrics, fine-tune paid campaigns, and execute A/B testing for ad copy and landing pages to enhance click-through rates, lower cost per click, and boost conversion rates
Sales Associate
General Nutrition Center
01.2015 - 01.2016
- Provided customized product recommendations to clients based on in-depth knowledge of inventory and customer needs, ensuring a tailored shopping experience
- Employed a strong understanding of current marketing campaigns and promotions to inform and drive customer purchases, enhancing overall sales performance
- Leveraged promotional materials and advertising insights to elevate customer interactions, creating an informative atmosphere that supported informed decision-making
Education
Bachelors of Science - Sports Management
Florida International University (FIU)
Miami, FL01.2017
Associates Degree - Sports Management
Dean College
Boston, MA01.2015
Skills
- Attention to detail
- Team collaboration
- Client relationship management
- Keyword optimization
- Market research and analysis
- Audience targeting strategies
- Comprehensive campaign analysis
- Shopping ads experience
Accomplishments
The 2024 Pinnacle Awards:
Quality - For setting high standards and pursuing excellence
Certification
Google Search Ads, Google2024
Quality
For setting high standards and pursuing excellence
Timeline
Paid Digital Media Specialist
TechArk
03.2022 - Current
Digital Strategist
Freelance
07.2019 - Current
Sales Associate
General Nutrition Center
01.2015 - 01.2016
Associates Degree - Sports Management
Dean College
Bachelors of Science - Sports Management
Florida International University (FIU)
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