Jay Buckley
Shelby,MI
Summary
Accomplished marketing and technical services leader with a proven track record at Dayco Incorporated, enhancing product launches and dominating market share. Expert in strategic planning and staff mentorship, I significantly improved warranty response times and spearheaded major trade shows. Skilled in video production and project management, I excel in driving brand awareness and team development.
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of automotive production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Director, Marketing, Catalog and Technical Service
Dayco Incorporated
01.2020 - Current
- Developed a high performance product development and management team.
- Lead multiple new product launches from ideation to production to consumer/retail level.
- Improved Dayco catalog ACA rating from C- to A
- Created and mentored a performance oriented marketing team across print, digital and social media space.
- Moved Dayco Share of Voice in all media to dominate position over competitors.
- Created a technical training hub and technical video production.
- Moved warranty response time to 48 hrs from previous 30 day timeframe.
- Arrange and produce 10 major trade shows per year
National Sales and Marketing Director
XToolUSA
01.2018 - 01.2020
- This was a start up company manufacturing scan tools and key making systems. I hired and trained the Product team, web designers, purchasing agent and sales force.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Launched the new company at 2019 AAPEX show
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
Director, Technical Services and Event Marketing
Fram Group
02.1991 - 02.2018
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Lead an Event Marketing team producing 20 outdoor events a year.
- Write, script and produce 64 product how to videos
- Lead all customer training functions, web, onsite including global customers/employee's.
- Plan and produce 8 large trade shows each year
- Train employee's in product knowledge.
- Troubleshooting warranty claims.
Owner Auto Repair Shop
Motorking Automotive
03.1992 - 01.2016
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, auto repair work
- Trained and motivated employees to perform daily business functions.
- Provide high performance repairs and modifications to auto enthusiast's in metro detroit area
- Perform modifications to off road race cars and trucks
- Perform engine swaps, EFI conversions, suspension modifcations
Education
Associate of Science - Automotive And Diesel Technology
Denver Automotive And Diesel College
Denver, COSkills
- Strategic planning, Decision making- People Leader
- Project/Product Management
- Operations/Marketing/Trade Show management
- Staff development and mentorship
- Video production
- ASE Master Automotive Technician
- ASE Certified Parts Specialist
- ASE Certified Service Advisor
- Michigan Certified Master Auto and Motorcycle Tech
- Budget Management
Affiliations
- ACPN ACA
Certification
ASE Master Tech
ASE Parts Specialist
ASE Service Advisor
Automotive Gearhead. 40 years of racing in Powersports and Automotive, currently a Pro SXS Racer
I began my love for all things in the auto and powersports spectrum at 12 years of age with a lawnmower powered minibike. I started racing in District 14 motocross at 16, switching to racing ATV's at 28 years old. Raced ATV's at the national level for many years.
I have built dozens of hot rods and fast street cars racing at drag strips, autocross and open track days.
Three years ago I purchased a Can Am X3 RR and began racing again, in 2024 I competed on the national level and finished 5th overall in a midwest series.
My passion for all things fast never goes away.
Timeline
Director, Marketing, Catalog and Technical Service
Dayco Incorporated
01.2020 - Current
National Sales and Marketing Director
XToolUSA
01.2018 - 01.2020
Owner Auto Repair Shop
Motorking Automotive
03.1992 - 01.2016
Director, Technical Services and Event Marketing
Fram Group
02.1991 - 02.2018
ASE Master Tech
ASE Parts Specialist
ASE Service Advisor
Associate of Science - Automotive And Diesel Technology
Denver Automotive And Diesel College
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