JAY LAUFENBERG
Philadelphia Area
Summary
Delivers cross-functional leadership, sales strategy, partner channel development, and program development expertise to dynamic teams dedicated to major account growth and partner success.
Overview
26
26
years of professional experience
Work History
Account Executive, Hospitality & Retail Finance Group
LEAF Commercial Capital
01.2019 - Current
- Established and strengthened strategic partnerships with national food service equipment vendors, enhancing LEAF's position as a preferred finance partner.
- Led dealer acquisition and relationship management efforts, driving growth initiatives in Gulf Coast and Western U.S. territories.
- Delivered customized financing solutions to dealers and customers, supporting transactional sales and long-term program development.
- Collaborated with credit, operations, and documentation teams to ensure efficient onboarding and seamless client experience.
- Identified new vendor opportunities through proactive outreach and market research, providing insights for product development and sales strategy.
- Represented LEAF at industry events and trade shows, expanding dealer engagement and reinforcing brand presence.
- Achieved performance targets through disciplined pipeline management and a consultative sales approach.
- Provided leadership with feedback on dealer needs, pricing competitiveness, and process improvements to enhance program effectiveness.
National Account Manager
VANGUARD ID SYSTEMS
West Chester
01.2002 - 01.2019
- Built and managed a portfolio of over 2,500 direct and indirect accounts through strategic relationship building and performance tracking.
- Designed and implemented a new pricing structure that increased company-wide profit margins.
- Spearheaded the launch of a new product category that contributed significantly to annual revenue growth.
- Led initiative to outsource products, expanding the portfolio and enabling access to new markets and clients.
- Maintained highest average profit margins among all sales staff for multiple consecutive years.
Channel Manager (Concurrent Role)
VANGUARD ID SYSTEMS
West Chester
01.2002 - 01.2019
- Developed and nurtured a high-performing referral and reseller partner network, resulting in 225+ new client accounts annually.
- Designed a comprehensive reseller toolkit to streamline onboarding and education of new channel partners.
- Pioneered the strategy of acting as a 'virtual sales department' for partners, resulting in higher close rates and partner satisfaction.
Sales Representative (Initial Role)
VANGUARD ID SYSTEMS
West Chester
01.2002 - 01.2007
- Tasked with opening new market territory from the ground up.
- Achieved consistent profit growth of 25-35% annually (2002-2007).
- Led redesign of all company marketing materials to align with growth goals and new offerings.
- Managed full sales lifecycle: prospecting, quoting, project management, collections, and service delivery.
Sales Representative
SPRINT
King of Prussia
02.1999 - 11.2001
- Responsible for acquisition sales of voice and data services to small and mid-sized businesses across the Philadelphia region.
- Developed consultative sales strategies through direct outreach, cold calling, and executive presentations.
- Created customized telecom solutions by assessing prospect pain points and proposing tailored packages.
Education
Bachelor of Arts - History of Art & Architecture
Miami University
Oxford, OH01.1996
Skills
- Customer relationship management
- Vendor management
- Contract negotiation
- Team collaboration
- Networking skills
- Business growth opportunities
Leadership Assessments
ESTJ - Confident Leader, Strategic, Reliable, Direct, Relator, Responsibility, Arranger, Context, Analytical
Timeline
Account Executive, Hospitality & Retail Finance Group
LEAF Commercial Capital
01.2019 - Current
National Account Manager
VANGUARD ID SYSTEMS
01.2002 - 01.2019
Channel Manager (Concurrent Role)
VANGUARD ID SYSTEMS
01.2002 - 01.2019
Sales Representative (Initial Role)
VANGUARD ID SYSTEMS
01.2002 - 01.2007
Sales Representative
SPRINT
02.1999 - 11.2001
Bachelor of Arts - History of Art & Architecture
Miami University
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