Jay Marhefka

I led strategic initiatives to enhance brand visibility and drive customer acquisition. I oversaw digital vendor strategies tailored to franchisees and spearheaded lead generation efforts for Franchise Sales, optimizing growth opportunities across markets.

Achievements/Tasks

• Provided strategic direction for 350 locations across 41 states.
• Led Franchisee Development campaigns, driving growth initiatives.
• Successfully executed 20th Anniversary promo, resulting in a 50% increase in sales.

As Marketing Manager at a boutique headhunting firm, I leverage my expertise to craft and execute targeted marketing strategies that elevate our brand presence and attract top-tier talent. My proven track record in driving growth through innovative campaigns and digital initiatives produces a dynamic and results-driven environment for the firm.
Achievements/Tasks

• Developed and executed highly effective retargeting campaigns, leveraging data-driven insights to re-engage and convert prospects, contributing to overall sales and revenue growth.
• Through strategic shifts to marketing strategy, lowered client acquisition costs and increased revenue 3 years running
• Successfully drove significant growth in the digital space through strategic marketing initiatives, resulting in increased online visibility, engagement, and conversion rates.
• Launched expansion offices for continued growth in Phoenix and Dallas Markets
• Orchestrated a comprehensive campaign to achieve a perfect 5-star Google rating, demonstrating a commitment to customer satisfaction and enhancing the brand's online reputation

Our marketing and design consulting group specializes in guiding companies through strategic direction, image revitalization, large-scale project execution, special initiatives, media procurement, and brand reinvigoration. Our portfolio spans from modest website revamps and branding endeavors to the inception and formulation of entire brands and concepts.

Major Accounts

• Ocean Wine & Spirits (Contract) Interim Director of Marketing - Full re-brand with overhaul of loyalty and sales process
• Thomas Produce Co (Contract) Large-scale inventory database aggregation and e-commerce project. Third-party reseller integrations
• Crafty Tours (Contract) Full website buildout, 3rd party integrations and marketing acquisition collateral
• Glades Talent (Contract) Client referral development, social media strategy, internal communications programs

Strategic alignment of marketing strategy with company vision to surpass $70 million in revenue. Executed sales & marketing plans for all revenue channels, optimizing ROI within the budget. Led sales development through internal and external programs. Managed art projects for advertising initiatives. Cultivated effective relationships with external agencies, consultants, strategic partners, and opinion leaders.

Achievements/Tasks

• Oversaw all marketing efforts for 29 brick and mortar retail locations and 1 e-commerce website.
• Managed, Forecasted, and Strategized usage of the marketing budget of over $750k.
• Planned, marketed, and executed over 100 events a year both internally and at offsite locations.

Pioneered the development of interactive digital campaigns leveraging the Shazam App as a pivotal activation platform for national advertisers and radio stations throughout the US Market. From inception to execution, I conceptualized client campaigns, curated and crafted compelling content, supervised the creative and design processes, and meticulously analyzed post-campaign data and metrics.

Achievements

• National Accounts under direction: Geico, Fanatics.com, Interscope Records, Republic Records, Tax Act, CBS, and more.
• Lead Project Manager for the development and implementation of internal proprietary project management software. ARC SOFTWARE

spearheaded the development of sales, marketing, and advertising strategies that led to consistent year over-year growth, achieving revenue milestones exceeding $40 million. I orchestrated a comprehensive rebranding initiative to align with a modern aesthetic and ethos, setting ambitious objectives for the company's future trajectory. Oversaw the strategic direction, seamless implementation, and creative execution of marketing and advertising initiatives, ensuring alignment with organizational goals and market trends.

Achievements

• Responsible for $40+ Million in Sales and Revenue while managing a marketing budget of more than $400k.
• Grew customer loyalty program by 200% to 100,000 contacts through CRM strategy and in-store employee training programs.
• Designed an in-store sales protocol to increase average ticket amount, resulting in increased gross profit and 3 years increased gross sales

Managed marketing, strategic positioning, market research, and airtime acquisition for brokered radio shows. Optimized client campaign ROI through data analysis and rate negotiations.

Achievements

• Negotiated with radio affiliates to obtain better rates, times and bonus inventory for clients. Achieved a success rate of 90%
• Project Manager for all marketing initiatives, including marketing material for inside sales as well as new radio show acquisition programs.

Conceptualized and created all marketing materials, site design, and positioning for company launch. Create, develop, and drive all aspects of the company's online marketing strategy, including targeted marketing campaigns that resulted in customer acquisition and revenue, significantly impacting business growth and bottom line. Drive marketing initiatives focused on acquisition, including online marketing link building programs, refer a friend program, partner bundles, email marketing campaigns and promotions, SEM, SEO, and Brand reinforcing activities

Achievements/Tasks

• Brought company to be 2nd largest local provider for web-based wedding planning in MA.
• Acquired 500+ vendors across 15 different industries throughout New England. Acquired 1200+ end-users

Leadership role in driving and overseeing all facets of design, direction, and planning to assist clients in achieving their marketing objectives and introducing their products through innovative mediums. This encompassed a diverse range of responsibilities including design, media buying, strategic planning, and more. As the lead creative force, I orchestrated campaigns across various channels including print, outdoor, digital, radio, and television, ensuring a cohesive and impactful brand message.

Major Accounts

• Golds Gym, Boston Billiards, The Boston Home Show, Men's Warehouse, Worcester Professional Baseball, Niche Hospitality Restaurant Group, Ozark Radio Network, New England Flower Show, Mr. Tux and the DCU Center Worcester