Experienced marketing management professional consummate in challenge resolution, team leadership and employee development. Consistently delivers
high-quality production based results. In-depth knowledge of the Timeshare industry.
Overview
20
20
years of professional experience
Work History
Director of In House Marketing - HGV
Hilton Grand Vacations
01.2022 - Current
Manage and coordinated marketing staff of 75 including Management staff, Marketing Support agent, Lobby host, VIP Marketing agents and Marketing personnel (OPC).
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Preserved brand integrity by monitoring the consistency and quality of marketing executives.
Produce over 22,400 tours that generate more than $149 million with a annual VPG over $6600.
Leveraged data analytics insights for informed decision-making in critical areas such as tour forecasting, budgeting, or personnel management.
Operate marketing efforts out of 6 Las Vegas properties.
Managed and guided the team through the combining of 2 of the largest timeshare companies in the world without loss of production and preparing for the addition of 1 more.
Have been rewarded with 11 team members being promoted in the past 12 months.
Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Proactively identified potential risks and implemented strategies to minimize negative impacts on business or the company.
Sr. In House Marketing Manager - Las Vegas
Hilton Grand Vacations
04.2017 - 12.2022
Manage and coordinated marketing staff of 55 including Management staff, Training department, Dispatch, Fulfillment, Lobby host and Marketing personnel (OPC).
Produce over 16,000 tours that generate more than $80 million with annual VPG over $4500.
Operate marketing efforts out of 5 Las Vegas properties and 2 call centers dedicated to In-house production.
Utilize and based compensation model that drives quality qualified tours to our In-house sales partners at 2 sales galleries in Las Vegas.
Preserved brand integrity by monitoring consistency and quality of marketing executives.
Cultivated effective partnerships with sales partners and resort staff.
Manage hiring, training and performance evaluations for marketing staff and supervised their daily activities.
Utilize universal marketing agents to check guest in to our Las Vegas BLVD property giving us 1st contact with our guests. This increases our penetration and allows for flawless check in process for guests.
Achieved year-over-year growth as well as production over set targets.
Utilize Pre-arrivals calls to book in coming owners and guests for a presentation.
Manage Pre-arrival assignments to increase penetration by strength on strength basis.
Sr. In House Manager
Wyndham Vacation Resorts
01.2015 - 2017
Directed and coordinated marketing staff of 30 including Tour Reception, Marketing administration, Concierge, Lobby host and Marketing personnel (OPC).
Completed quarterly forecasting and monthly financial reviews.
Directed hiring, training and performance evaluations for marketing and management team.
Worked directly with our CMP Vendor and their Senior vice president to coordinate more than 20,000 tours being delivered and processed through both of our systems and our own Tour Reception process while providing great guest experience.
Produced over 13,500 tours that generated $44 million from solely In-house sources.
Communicated marketing plans to align with senior leadership objectives.
Reached department penetration and production goals within first 2 months of joining team.
Exceeded budgeted requirements each month by increasing penetration by 3%.
Manage continued changing environment without loss of production or increased expenses.
Work closely with Sr. VP of sales, Director of sales and sales support team to create flawless experience for our guests and owners.
Earned Club Elite status within first 6 months of employment.
Completed continuing education that include Sr. leadership training, Federal wage and hour and Human resource development.
Developed weekly/monthly marketing campaigns to target specific categorized guests that increased penetration.
Initiated Pre-Arrival phone calls to Worldmark Owners to help understand owners travel plans and desires.
Manager Of In House Marketing/Assistant Manager Of In House Manager
Take A Break Travel (D.B.A. Grandview Marketing)
01.2008 - 01.2015
Direct In House Marketing operations of 2 locations, 20 employees including management, supervisors and quality control staff.
Annually produce more than 20,000 qualified tours, with over $44,000,000 in timeshare interval sales.
Responsible for developing and nurturing customer, hotel and vendor relations.
Develop and implement production standards that have been utilized through out the company to hold individuals responsible for their production.
Developed a"VIP" check in counter using In-house OPCs as front desk agents that allowed 1st contact of guests with the marketing staff instead of resort staff to increase production.
Analyze production on a daily, monthly and annual basis to increase conversion/penetration to exceed company forecasts.
Monitor and evaluate marketing staff performance daily.
Developed reports to track individual and department production, improvement and growth.
Directed hiring, training and performance evaluations for marketing staff.
Exceeded conversion/penetration rate over 50% annually.
Responsible for accounting of cash deposits in excess of $15,000 weekly.
Lowered department gift cost by 40%.
Monitor, research and successfully resolve any customer complaints and issues.
Created special promotions and contests to generate additional leads and tours that added to annual increase in tour production.
Coordinated daily with sales management to establish tour flow and required allotments.
Created monthly forecasts for resort arrivals and projected tour flow.
Set department goals and conducted monthly/quarterly training to achieve set goals and budgets.
Performed employee and management disciplinary actions to see that all company standards are maintained.
Developed OPC pay plan to maximize production and lower payroll cost.
Company appointed liaison with resort GM and management staff.
Department contact with corporate departments including HR and Accounting.
Prompted and successfully implemented new company programs and initiatives.
Sales Consultant
Eldorado Resorts - Grandview Resort
12.2005 - 04.2008
Direct sales to existing owners and those new to timeshare.
Created annual sales of over $750,000.
Managed client base and referral program to self generate additional income that increased 15% each year.
Commission based pay structure - reaching bonus each month of employment.
Licensed in the state of Nevada as a Timeshare Sales Agent.
First Assistant - Teaching Professional
Harbour Ridge Yacht & Country Club
09.2004 - 11.2005
Supervised 35 staff members that included hiring, training and scheduling.
Managed club assets in excess of $500,000.
Worked with staff on retail selling strategies and product promotions that generated sales that increased profits by25%.
Provided group and individual golf lessons for members and their families.
Established relationships with vendors to improve pricing and terms to create a savings of 15% in the Tournament budget.
Head Golf Professional
The Country Club of Florida
1996 - 2004
Managed staff of 25 that included management and supervisor staff.
Managed accounts payable.
Responsible for hiring, training and of golf staff and supervised daily operation.
Generated retail sales with increased profits by developing long term relationships with vendors that decreased cost and extended terms.
Coordinated the planning of all golf events with Superintendent and Club House management to create a flawless experience for members and their guests.
Managed Payroll and Tournament budgets without overage or increase.
Computer Systems Administrator -implemented new POS system that resulted in a20% increase in profit.
Managed accounts receivable, credit book and monthly statement processing that collected $500,000 seasonally.
Promoted and taught over 350 golf lessons annually.
Education
Associate of Arts - Golf Complex Operations and Management
The Golf Academy of The South
Winter Springs, FL
12.1992
Skills
Accomplished manager
Strong time management
Problem solver with attention to detail
Quality assurance & Customer service orientated
Effective leader skilled in employee training and motivation
Self-motivated to always exceed company goals
Team Builder focused on synergy and collaboration
Highly effective communicator
Timeline
Director of In House Marketing - HGV
Hilton Grand Vacations
01.2022 - Current
Sr. In House Marketing Manager - Las Vegas
Hilton Grand Vacations
04.2017 - 12.2022
Sr. In House Manager
Wyndham Vacation Resorts
01.2015 - 2017
Manager Of In House Marketing/Assistant Manager Of In House Manager
Take A Break Travel (D.B.A. Grandview Marketing)
01.2008 - 01.2015
Sales Consultant
Eldorado Resorts - Grandview Resort
12.2005 - 04.2008
First Assistant - Teaching Professional
Harbour Ridge Yacht & Country Club
09.2004 - 11.2005
Head Golf Professional
The Country Club of Florida
1996 - 2004
Associate of Arts - Golf Complex Operations and Management
The Golf Academy of The South
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