Jazmin Watson
El Paso,TX
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on customers and conversions.
Overview
1
1
year of professional experience
Work History
Social Media and Marketing Specialist
Huntingdon College
04.2023 - Current
- Strategized and developed video content for client's website and social media publications.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Researched current trends and best practices to develop innovative and impactful campaigns.
Communications Specialist
Delta Sigma Theta Inc.-Southern Region
09.2022 - Current
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Promoted brand awareness through well-executed events that aligned with organization values and messaging strategies.
Public Relations Intern
FleishmanHillard
09.2022 - 12.2022
- Developed media reports for key accounts such as JC Penney, Johnson & Johnson Institute, and Texas Oncology.
- Drafted creative presentations, trend reports, and product data sheets to promote AT & T's brand effectiveness as it pertains to thought leadership and DE&I initiatives internally and externally.
- Managed media relations and campaigns to address public communications in crisis situations.
Education
Master of Science - Public Relations Innovation And Strategy
University of Southern California
Los Angeles, CABachelor of Arts - Communications And Information Science
University of Alabama
Tuscaloosa, ALSkills
- Strategic Development
- Ad Campaigns
- Email Promotions
- Media Relations
- Analytics and Metrics
- Jasper AI
- Content Curation
- SEO Strategy Development
Accomplishments
- Managed divesture plans for 300 soldiers to ensure unit transition was executed effectively.
- Organized 3 phase system of soldier briefings to establish soldier readiness and engage all soldiers in every level.
- Supported command by implementing monthly emails and writing memorandums to create awareness and strategic planning.
Human Resource Sergeant
Alabama National Guard | 07/2017 - Current
Timeline
Social Media and Marketing Specialist
Huntingdon College
04.2023 - Current
Communications Specialist
Delta Sigma Theta Inc.-Southern Region
09.2022 - Current
Public Relations Intern
FleishmanHillard
09.2022 - 12.2022
Master of Science - Public Relations Innovation And Strategy
University of Southern California
Bachelor of Arts - Communications And Information Science
University of Alabama
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