Jean-Luc Birchfield
Seattle
Summary
Dynamic golf professional excelling in event management and revenue generation. Proven track record in staff training and financial analysis, successfully increasing sales, and enhancing customer relationships. Adept at implementing innovative marketing strategies to drive engagement and elevate service quality.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Head Golf Professional
Jackson Park Golf Course
Seattle
06.2025 - Current
- Organized and implemented golf tournaments and events for players.
- Managed staff training programs to enhance service quality.
- Developed marketing strategies to promote course usage and memberships.
- Oversaw maintenance of golf course facilities and equipment standards.
- Coordinated with vendors for supplies and equipment procurement.
- Recruited, trained, and supervised golf staff.
- Created strategies to increase revenue through membership sales, lessons, clinics, tournaments, and merchandise sales.
- Analyzed financial data to develop budgets for golf operations while controlling costs.
- Researched new trends in the industry such as technology advances in equipment development.
- Maintained inventory of all golf equipment, apparel, and merchandise.
- Conducted regular meetings with staff to discuss performance goals and objectives.
Director of Instruction & Director of Retail
Snohomish Golf Course
Snohomish
10.2024 - 06.2025
- Developed comprehensive curriculum for golf instruction programs at the golf course.
- Coordinated training sessions for staff and other golf instructors to improve instructional skills.
- Collaborated with management to align golf programs with customer needs and trends.
- Organized community outreach events to promote golf education among local youth.
- Evaluated instructional methods and materials for continuous improvement in teaching.
- Implemented feedback mechanisms to assess student progress and instructor performance.
- Operated marketing platforms through social media, e-mail and physical advertising chains for the pro shop operation.
- Reviewed weekly, bi-weekly, monthly and annual sales data.
- Implemented new and innovative sales program to increase product sales.
Sales Representative
Roger Cleveland Golf
Huntington Beach
10.2022 - 10.2024
- Engaged customers through product demonstrations and expert knowledge of golf equipment.
- Provided exceptional customer service by addressing inquiries and resolving issues promptly.
- Created detailed reports on daily, weekly, and monthly sales activity.
- Reviewed monthly performance against targets set by management team.
- Participated in training sessions to stay updated on new products and sales techniques.
- Recorded customer feedback to help improve product offerings and sales strategies.
- Developed key customer relationships to increase sales.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Generated new sales leads through cold calling and networking activities.
- Maintained accurate records of all sales and prospecting activities.
- Performed regular follow-ups with prospects to close deals in a timely manner.
- Negotiated pricing contracts with customers to maximize profits.
First Assistant Golf Professional
Jackson Park Golf Course
Seattle
05.2019 - 09.2022
- Assisted in managing daily golf operations and member services.
- Provided training and support to junior staff on customer service skills.
- Oversaw equipment inventory and maintained the pro shop's organization.
- Implemented promotional strategies to enhance member engagement and participation.
- Facilitated communication between management and staff regarding operational needs.
- Organized instructional clinics for members to improve their golfing skills.
- Coordinated with other departments to ensure proper customer service delivery.
- Assisted in organizing and running golf tournaments, including registration, scoring, and prize distribution.
- Maintained accurate records of all golf related activities, including membership data, tournament results, financial transactions.
- Performed administrative duties such as preparing reports and correspondence; receiving payments; balancing accounts; processing invoices; reconciling discrepancies.
- Resolved conflicts between customers or staff in a professional manner.
- Supervised staff of caddies, cart attendants and outside services personnel.
Education
Bachelor of Arts - Music Composition
Whitman College
Walla Walla, WA05-2020
Skills
- Event management
- Staff training
- Revenue generation
- Financial analysis
- Golf course maintenance
- Customer relationship management
- Marketing strategy
- Sales development
- Problem solving
- Team leadership
- Conflict resolution
- Networking and relationship building
- Food and beverage operations
Affiliations
- Semi-Professional Recording Musician with Seattle Choral Ensemble
- Part-time vocal instructor
Languages
English
Native/ Bilingual
German
Professional
Accomplishments
- Summit Club Award Recipient, Top Sales Representative: Roger Cleveland Golf 2023 and 2024
- "#1 Facility Growth Award", Jackson Park Golf Course 2021
- Best Vocal Performance, NATS festival 2018 and 2019
- Grammy Nomination, "Millions", Northwest Boychoir
Certification
- Master Club Fitter with Cleveland/Srixon Golf, Titleist, Callaway, Ping, PXG and Taylormade Golf.
- Active PGA Associate
- Food Handlers' and alcohol/liquor sellers' permits
References
References available upon request.
Timeline
Head Golf Professional
Jackson Park Golf Course
06.2025 - Current
Director of Instruction & Director of Retail
Snohomish Golf Course
10.2024 - 06.2025
Sales Representative
Roger Cleveland Golf
10.2022 - 10.2024
First Assistant Golf Professional
Jackson Park Golf Course
05.2019 - 09.2022
Bachelor of Arts - Music Composition
Whitman College
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