Jeannie LaChance
Los Angeles,CA
Summary
Dynamic sales leader with extensive experience at onefinestay, driving a 20% increase in lead-to-booking conversion. Expert in sales strategy and team leadership excelling in cross-functional collaboration and revenue optimization, managing high-value bookings and enhancing data integrity to achieve significant growth.
Overview
9
9
years of professional experience
Work History
Director of Sales & Sales Operations
onefinestay
Los Angeles, CA
01.2024 - Current
- Lead a globally based team of 9 (including 3 managers), handling 12,500-14,000 annual leads and 3,000 bookings per year, with an average booking value of $20,000.
- Supported team in generating ~$20M in annual booked GTV; improved lead-to-booking conversion by 20%.
- Created outbound campaigns to drive rebooking for high-value, repeat guests; coached team on sales tactics to enhance revenue generation.
- Oversaw high-value bookings ($50K-$500K).
- Manage team selling 45+ markets across two business models, ensuring synchronization.
- Managed all incoming channels (email, phone, SMS, WhatsApp, live chat) and oversaw rollout of Aircall and Salesforce Lightning migration.
- Introduced Front email platform to enhance cross-functional collaboration and team efficiency.
- Led optimization of in-house PMS system from a sales perspective, collaborating with product teams on priorities.
- Collaborated with CCO, CTO, and global teams to improve efficiency and conversion.
- Maintained and improved Salesforce data integrity through collaboration with Salesforce administrator to maximize efficiency through changing business models.
- Oversaw management of team commission structure to ensure fair compensation., including rollout of a new plan.
- Oversaw budget, P&L, and marketing priorities, serving as point of escalation for high-touch guest and partner situations.
- Traveled quarterly to London, New York, and Paris for leadership collaboration and team engagement.
- Participated in FAM trips to evaluate properties and build relationships with local suppliers. to assess properties and establish local supplier relationships.
Sales Operations Manager
onefinestay
Los Angeles, CA
01.2021 - 01.2024
- Defined and executed best practices in sales operations, collaborating with tech and data teams to implement system improvements.
- Managed partner/travel agent commission processing and onboarding; transitioned commission tracking to LookerStudio.
- Maintained Salesforce data integrity and reporting while establishing inquiry handling processes, reservations inbox procedures, and templates for personalized communication.
- Managed diverse team of 3 across global locations, fostering collaboration and communication.
- Traveled quarterly to London, New York, and Paris for FAM trips, enhancing relationships with partners and industry stakeholders.
Senior & Sales Operations Executive
onefinestay
Los Angeles, CA
01.2019 - 01.2021
- Ensured Salesforce reporting integrity while collaborating with global tech, ecommerce, and analytics teams to support data-driven decisions.
- Handled internal and external inquiries, reconciled bookings, and streamlined OTA channel optimization to enhance customer satisfaction.
Sales Coordinator & HR Assistant
onefinestay
Los Angeles, CA
11.2016 - 01.2019
- Managed lead tracking for sales teams (500+ monthly) and coordinated booking processes (3,000+ yearly).
- Facilitated HR operations, including payroll processing and onboarding to ensure smooth integration of new hires.
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY01-2015
Associate of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY01.2013
Skills
- Sales strategy
- Project management
- Team leadership
- Cross-functional collaboration
- Revenue optimization
- Data integrity
- Sales Campaign development
- Market analysis
- Customer relationship management
Timeline
Director of Sales & Sales Operations
onefinestay
01.2024 - Current
Sales Operations Manager
onefinestay
01.2021 - 01.2024
Senior & Sales Operations Executive
onefinestay
01.2019 - 01.2021
Sales Coordinator & HR Assistant
onefinestay
11.2016 - 01.2019
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
Associate of Science - Advertising and Marketing Communications
Fashion Institute of Technology