JEFF ALVAREZ
Glen Ridge,New Jersey
Summary
CHRO / CAO / Strategy Executive skilled in scaling founder-led organizations through growth and change. Builds culture, structure, and systems that elevate performance and enterprise value through data-driven strategy and enterprise-wide AI transformation.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CPO/CHRO/CAO
SecurityScorecard
New York City, NY
01.2022 - 01.2025
- Serve as the Chief People Officer, functionally operating as CAO overseeing HR, Talent, Total Rewards, L&D, People Operations, Legal, IT, Admin, Sales Enablement, & Government Partnerships. Partner with CEO and Board to design and execute people, culture, and operational strategies that drive growth, retention, and enterprise value in a 800+ person, founder-led SaaS organization.
- SecurityScorecard is the global leader in cybersecurity ratings and the only service with over 15 million companies continuously rated, operating in 64 countries. Founded in 2013, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting and cyber insurance underwriting.
- Selected Achievements
- AI automation initiative. Led an enterprise OKR targeting 80% departmental adoption—achieved 88%. AI integration across functions by Q3, optimizing workflows and reducing manual process company-wide.
- AI automated HR Analytics and decision systems, introducing AI driven dashboards for attrition root-cause analysis, turnover cost modeling, and real time-KPIs (offer acceptance, eNPS, ARR per employee). Resulted in elimination of two manual People Operations functions and faster executive and Board of Director insights.
- Engagement & Culture. Increased eNPS from -30 to +60 within 2 years through leadership development, manager enablement, and scalable engagement infrastructure.
- Retention. Reduced voluntary turnover to .03%—well below benchmark—through targeted career pathing, compensation redesign, and culture alignment.
- Talent Acquisition. Drove 90% offer acceptance rate and 46-day average time to fill across technical and go-to-market roles overhauling employer branding, referral programs, and interview velocity.
- Productivity & Growth. Improved ARR per employee by 46%, aligning workforce planning, enablement, and performance calibration to revenue optimization.
- Achievers Award. Won the Achievers 50 Most Engaged Workplaces Awards recognize top employers that display leadership and innovation in engaging their workplaces.
- Profiled for enabling enterprise growth while preserving organizational integrity in The Inc. Media article, “Jeff Alvarez—A People-centric leader driving change and competency in cyber security”
Chief People Officer
Spin
San Francisco, CA
01.2020 - 01.2022
- Responsible for developing the talent and maximize the overall competency of Spin’s human capital. Serving as the chief advisor to Spin’s CEO I am responsible for implementing and executing against Spin’s global People & Talent Strategy that includes advancing: Learning & Development, Organizational Development, Talent Acquisition, Cultural Development, and Career Development Pathways for all.
- Founded in 2017, and now a subsidiary of Ford Motor Company, we have worked together with cities, campuses, community groups and businesses to expand internationally. Currently operating in 60 countries, Spin is reimagining the way people and cities flow by offering leading edge micro-mobility solutions to consumers across the globe.
Chief Strategy Officer
TrueAccord
San Francisco, CA
01.2017 - 01.2019
- As the Chief Strategy Officer, I champion executive strategy across the company. This is a highly influential role combining strategic planning, personnel and business management, internal communications, and the execution of all company-wide initiatives. Provides senior executive supervision for the following departments: Human Resources, Business Intelligence Analytics, Accounting & Finance, HQ Management, & IT Support. Reporting directly to the CEO, this role ensures full alignment within our leadership team and is a key driver in our mission to drive optimal performance and accelerate the future growth of the company.
- One True Holding; trueaccord creates a personalized recovery campaign for major clients in the fintech, AI- industry improving recovery while analyzing reasons for default. trueaccord uses a state machine learning to create a complex interaction model with a consumer, and a clustering engine to compare the customers to more than 2 million consumers who passed through our platform. Based on those 100’s of millions of data points, it predicts the consumer’s reaction to communication frequency, timing, channel, and content.
- Selected Achievements
- Strategic Plan. Developed and executed strategic plans resulting in 128% growth in revenue, 233% liquidation, 80% gross margin.
- Senior Executive Leadership. Provided senior executive level supervision to CIO, CTO, CRO, and CCO. Ran day-to-day operations of the company providing executive supervision for HR, Analytics, Accounting, Finance, Office Operations, IT, and Sales teams.
- Scaling for Hyper-Growth. Set KPIs and far exceeded expectations. Developed and successfully implemented plans that scaled as revenue increased by 128% YOY.
- Series B Round. Partnered with CEO and successfully obtained 22million in Series B round of funding.
CHRO
TrueAccord
San Francisco, CA
01.2016 - 01.2017
- As the Chief People Officer, I developed and scaled multiple key initiatives and programs that are aligned with TrueAccord’s goals and objectives. A member of the executive management team and serving as a senior advisor to the CEO, and others on all aspects of their talent management platform. This includes a vision for creating the strategy for building a best-in-class talent enterprise, as well as the ability to execute the talent strategy successfully.
- Selected Achievements
- Inclusion Award by CA Attorney General Kamala Harris.
- People Operations Infrastructure. Developed and implemented all company policies, programs, culture activities, meet-ups. Built HR, Talent Acquisition, Total Rewards, Compensation, Finance & Legal teams.
- Executive Coaching. Diagnosed performance gaps, partnered with CEO and BOD to provide executive coaching to CRO, CTO, CIO & In-House Counsel.
- Talent Development. Implemented cutting edge Talent Matrix to drive performance, build a succession plan, identify top-talent and upgrade underperformers. Achieved 80% promotion rate, 93% job acceptance rate, time-to-fill open positions 38.5 days.
- Recruitment/HRIS/ATS. Implemented a new HRIS, ATS, Accounting systems resulting in savings of 486k.
CHRO
The Sierra Club National HQ
San Francisco, CA
01.2014 - 01.2016
- As a member of the Executive Team at the San Francisco National Headquarters, the CHRO drives and supports organizational planning and decision-making from the perspective of Sierra Club’s HR needs, including talent management, compensation and benefits, diversity and inclusion, employee relations, and labor relations.
- The Sierra Club is the nation’s largest and most influential grassroots environmental organization with more than two million members and supporters. The Sierra Club’s successes range from protecting millions of acres of wilderness to helping pass the Clean Air Act, Clean Water Act, and Endangered Species Act.
- Selected Achievements
- Executive HR Leadership. Maximized productivity organization-wide by providing direction and full HR leadership including strategic planning and tactical administrative support. Reduced employee turnover organization-wide by 44% from previous 5-year trend.
- Develop HR infrastructure. Led project management, change management, diversity programs. Overhauled performance management efforts, developed and installed leadership competencies, created employee relations workshops and interventions, developed first-time succession planning & talent reviews, and directed all benefits administration, and compensation programs.
- Conflict Intervention Education. Revitalized employee relations education through pro-active workshops and interventions with highest integrity, fairness, and confidentiality. Reduced Workplace Harassment claims by 67%.
- Cultivate Employee Engagement. Won 2014 John Muir Leadership Award for developing company goals, people mission, human resources related financial position, talent strategy, and technology and culture improvements. Resulted in boosted employee engagement survey by 91%.
Senior Human Resources Director & Executive Coach
Pacific Sunwear of California Inc.
Anaheim, CA
01.2011 - 01.2014
- Assumed high profile Executive HR Business Partner positioned as the primary business partner supporting the Executive Team. Directs and ensures the execution of HR initiatives within the areas of: Performance Management, Recruitment/Staffing, L&D, Succession Planning, Talent Reviews, and leading a team of 56 HR professionals across the country.
- Founded in 1980 in Newport Beach, CA. PacSun Inc. offers authentic California lifestyle men’s and women’s clothing. Operating over 825 locations nationwide, PacSun Inc. is the industry leader on action sports, fashion, art and music from the California scene.
- Selected Achievements
- Won Executive Business Partner Trust Award. Recognized as a compelling and influential Sr. Business Partner. Evaluated business related practices and trends in partnership with SVPs across the Company.
- Start-up E-Commerce Business. Developed and cascaded New Hire Orientation, Compensation Guidelines, Associate Departure Process, and newly developed programs and policies for just launched E-Commerce Start-up company – Golden State of Mind Inc.
- Situational Leadership II. Selected to be the sole HR leader to facilitate Situational Leadership II across all levels of Sr. Management.
- Associate Relations Reduction. Implemented tracking and strategic planning to reduce Associate Relations Issues by type across 6 Regions, over 8,000 Associates, boasting reduction in complaints by 37% over a 5-month span.
Senior Human Resources Business Director
Netflix Inc.
Western US
01.2009 - 01.2011
- Assumed high profile Sr. Director role to oversee and lead teams spanning Netflix’s new streaming company called Quickster while simultaneously supporting four regions. Provided immeasurable value, support, and leadership to 6,410 employees across multiple distribution centers. Designed and implemented a reduction in force strategy to impact 50% of distribution center employees. Twelve reports.
- The world’s largest subscription service for streaming movie and TV entertainment, as well as offering DVD’s by mail. Headquartered in Los Gatos, CA, Netflix operates with over 8,000 employees in distribution centers strategically located across the US.
- Selected Achievements
- Start-up HR infrastructure. Led and executed all start-up related initiatives for newly commenced digital streaming company Quickster; hiring of 120 employees in 8 months, ensured federal/statutory regulatory compliance, iterated how the new company would think about leadership and thrive in a rapidly changing environment.
- Implemented Esteemed Culture Program. Implemented 50% of Netflix’s total rewards programs and policies including: unlimited PTO, no approval required reimbursements, and culture focused on freedom and responsibility.
- Reduction in Force. Authored and implemented nation-wide RIF as newly developed automation technology was installed at Distribution Centers. 45% of workers were evaluated and repurposed in new roles. 33% of field jobs were eliminated.
Regional Human Resources Director, Senior Business Partner
24 Hour Fitness, Inc.
North Division
01.2005 - 01.2009
- Charged with full accountability and oversight of HR infrastructure within the largest region, enterprise wide. Functioned as principal HR consultant to supply leadership and counsel to Divisional VP. Delivered strategic expertise 81 operating units with revenue levels yielding $280,000,000. Eight direct reports.
- An industry pioneer, 24 Hour Fitness has grown to become the largest privately owned U.S. fitness center chain with more than 450+ athletic clubs across the U.S. and Asia. The company employs a workforce comprised of 25,000 and yields annual revenue of $1.5 billion.
- Selected Achievements
- HR Management & Organizational Effectiveness. Realigned HR services with overall corporate goals. Devised innovative strategies for talent management, change integration, and organizational design to support optimal organizational effectiveness.
- Policy and Procedure. Overhauled, composed, and implemented corporate-wide policy and procedure systems design. Outlined processes for performance management, succession planning/talent review, team recognition, and new hire orientation.
- Retention Recognition. Slashed manager turnover by 38% from 2006 to 2007. Received national annual conference recognition.
- Diversity Recognition. Outperformed colleagues by reaching diversity goals. Earned national “Best of 24 Award.” Drove female management numbers 20%—accomplishing 42% penetration. Boosted minority management levels 15%.
Education
B.B.A. - Human Resources Management
University of Colorado at Colorado Springs
Stockton, CA01-1998
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Pikes Peak Community College
Colorado Springs, CO01-1995
Skills
- Chief People Management
- Executive Coaching
- Inclusion
- Employee Training and Development
- Skills Assessment and Analysis
- Chief of Strategy/Admin
- Organizational Development
- Change Management
- Start-up scaling for hyper growth
- Restructuring and Transformation
- Executive Leadership
- Executive Presence
- Operational Excellence
- Board of Director Presentations
- Company-wide KPI Development
Accomplishments
Awards: Achievers Top 50 Most Engaged Workplaces (2024, 92% engagement); Equal Rights Advocates Award (2018, TrueAccord), presented by Kamala Harris, for advancing gender pay equity in tech.
Certification
- Workplace Harassment
- Prevention ART Cycle
- Situational Leadership II
2024 Achievers Award: Most engaged workforce top 50
Achievers Award (2024): Recognized as a Top 50 Most Engaged Workplace in SaaS, achieving a 92% employee engagement score through performance-driven culture transformation, alignment of incentives, and leadership accountability.
Timeline
CPO/CHRO/CAO
SecurityScorecard
01.2022 - 01.2025
Chief People Officer
Spin
01.2020 - 01.2022
Chief Strategy Officer
TrueAccord
01.2017 - 01.2019
CHRO
TrueAccord
01.2016 - 01.2017
CHRO
The Sierra Club National HQ
01.2014 - 01.2016
Senior Human Resources Director & Executive Coach
Pacific Sunwear of California Inc.
01.2011 - 01.2014
Senior Human Resources Business Director
Netflix Inc.
01.2009 - 01.2011
Regional Human Resources Director, Senior Business Partner
24 Hour Fitness, Inc.
01.2005 - 01.2009
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Pikes Peak Community College
B.B.A. - Human Resources Management
University of Colorado at Colorado Springs