Jeff Greenwald
Longwood,FL
Summary
Strong-minded National Sales Manager experienced in managing and mentoring successful sales teams with a demonstrated record of increasing revenue by an average of 14% annually. Offering 24 years of proven experience in Confection & Snack industry. Capable of understanding and analyzing sales performance metrics. An outside the box thinker with a drive to "find a solution to the problem".
Overview
23
23
years of professional experience
Work History
National Director of Sales
Hilco Sweets
11.2023 - Current
- Grew Sales 36% in first 16 months in the position.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Led product development efforts from concept to launch, ensuring successful market entry while adhering to time constraints.
- Established team priorities, maintained schedules and monitored performance.
East Region Sales Director
CandyRific, LLC
06.2021 - 11.2023
- Hired, trained and built high-performing broker network.
- Managed and motivated sales team to increase revenue 165% in than 3 years.
- Exceeded sales goals through effective time management and resource allocations.
- Utilized consumer trends to shape sales approaches.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Built plans around licenser provided go to market plans.
Senior Account Executive - Emerging Brands
Burdette Beckmann, Inc
05.2002 - 02.2021
- Continued to expanded BBI's book of business by an average of 11% per year by line acquisition and account penetration
- Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs
- Worked closely with new & emerging manufacturers include route to market plans, packaging, and custom offerings by channel
- Established 100+ new accounts worth over $200 annually
- Engaged with 11 Top 100 Food Companies, driving sales goals and managing their portfolios of items
Education
MBA - Organizational Management
University of Phoenix
Phoenix, AZ06.2000
Bachelor of Arts - Marketing & Communication
University of Central Florida
Orlando05.1995
Skills
- Strategic planning & Business development
- Customer relationship development
- Key account management
- Innovative problem solving
- Licensing expertise
- Product innovation
Timeline
National Director of Sales
Hilco Sweets
11.2023 - Current
East Region Sales Director
CandyRific, LLC
06.2021 - 11.2023
Senior Account Executive - Emerging Brands
Burdette Beckmann, Inc
05.2002 - 02.2021
MBA - Organizational Management
University of Phoenix
Bachelor of Arts - Marketing & Communication
University of Central Florida
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