Jefferson Mason
Maple Grove,MN
Summary
At Airborne Athletics, I spearheaded partnership and experience initiatives, driving growth through strategic collaborations and data-driven decision-making. My leadership in building robust relationships and executing market strategies enhanced business development, evidenced by significant MQL growth. Skilled in negotiation and fostering teamwork, I consistently delivered mutually beneficial outcomes, leveraging both hard and soft skills for organizational success.
Within 8 years I contributed to our company going from 10 to over 70 employees across the world and also 20x in revenue growth. I have been very fortunate to work with an absolutely amazing group of people at Airborne while taking leadership roles within the marketing, partnership, and product sectors of our company!
Overview
8
8
years of professional experience
Work History
Director of Partnerships and Experience
Airborne Athletics
07.2016 - Current
- Implemented account diagnostics, relationship analysis, and engagement execution.
- Joined business development meetings and supported market outreach plans to improve business development.
- Led team of 5 to cultivate relationships with internal groups and current and potential partner organizations.
- Facilitated strategy development and planned with cross-functional teams.
- Drove efficiency improvement through continued process refinement and data analysis such as cpv and cpvd ROI. Also tracked MQL growth via gated campaigns featuring partners in a variety of categories.
- Facilitated strong relationships with partners that resulted in joint ventures or co-marketing efforts leading to mutual success.
- Continuously assessed the competitive landscape to identify opportunities for differentiation and growth through strategic partnerships.
- Expanded the company''s partner network through diligent research, outreach, and relationship-building efforts.
- Collaborated closely with sales teams to ensure alignment of partnership activities with overall business objectives.
- Built a reputation as a trusted advisor among partners by consistently delivering exceptional service and support.
- Managed a diverse portfolio of partner relationships, maintaining constant communication and providing support as needed.
- Mentored junior team members in effective partnership management techniques, fostering professional development within the organization.
- Negotiated favorable partnership terms to ensure mutually beneficial outcomes for all parties involved.
- Led cross-functional project teams to execute on partnership initiatives, ensuring the timely delivery of high-quality results.
- Devised content strategy to effectively engage target audiences.
Education
BBA - Business Management
Minnesota State University - Mankato
Mankato, MN06.2011
Skills
- Growth Strategies
- Data-driven decision-making
- Collaborative mindset
- Brand-building strategies
- Marketing strategy
- Negotiation
- Partnership Development
- Partnership strategy
- Content Development
- Teamwork and Collaboration
- Problem-solving abilities
- Relationship Building
Accomplishments
I am a former professional basketball player of 6 years. I was named an All-American in college. I led my team to the Final Four in 2011 and was also named athlete of the year at my University. I played basketball in Germany, Romania, Luxembourg, Turkey and also the NBA G-League with the Dallas Mavericks. I was also inducted into the Minnesota State Mankato Athletics Hall of Fame in 2022.
Additional Information
I'm an extremely driven person that loves to connect with others. I have a desire to grow the space and people around me and a natural born servant leader. I have 4 kids that take up most of my free time but when I can I also volunteer in my community in a variety of ways that include at home food delivery, basketball clinics and camps, and also general mentorship of our cities youth.
Timeline
Director of Partnerships and Experience
Airborne Athletics
07.2016 - Current
BBA - Business Management
Minnesota State University - Mankato
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