Jen Dalesio
Tucson,AZ
Summary
Sales leader recognized for closing multimillion-dollar contracts and consistently exceeding revenue targets. Proven ability to expand market share through strategic initiatives and effective team collaboration. Expertise in identifying growth opportunities and revitalizing underperforming divisions to maximize profit margins.
Overview
17
17
years of professional experience
Work History
Vice President of Sales
Houghton Mifflin Harcourt
Remote
01.2022 - Current
- Built and executed a sales coverage strategy prioritizing high-yield markets, reallocating field resources to high-need/low-revenue regions and leveraging inside sales to expand coverage, driving increased market penetration and revenue growth
- Developed a high-performing sales team by recruiting talent with both sales expertise and district leadership experience; drove execution through structured enablement on go-to-market strategy and target account identification
- Tailored regional sales strategies across open territory and state adoption markets, aligning approach to funding cycles, procurement structures, and decision-making processes
- Consistently exceeded annual sales quotas by 10-15%, driving $100M+ in revenue through strategic program sales initiatives
- Led regional forecasting strategy, utilizing data-driven insights and pipeline rigor to ensure predictable revenue and executive-level visibility
Sr. Director of Sales
Houghton Mifflin Company
Remote
12.2020 - 02.2022
- Earned promotion to provide full market ownership for niche channel and direct accounts market verticals, including accounts that are strategic to the company’s growth. Established reputation as a trusted internal advisor for market penetration and expansion and have consistently delivering mutually beneficial sales agreements and created new strategies that have turned around failing divisions and secured new revenue in a competitive market space.
- Recognized by senior executives as a rising start within the organization; participated in High Potential Leadership Training program.
- Established reputation as a trusted internal advisor for market penetration and expansion and have consistently delivering mutually beneficial sales agreements and created new strategies that have turned around failing divisions and secured new revenue in a competitive market space.
Director, National Accounts
Houghton Mifflin Harcourt
Chicago, IL
01.2015 - 02.2022
- Currently manage channel strategy for all k12 resellers, establishing internal core competencies and drive brand awareness while improving market exposure to improve profitability.
- Penetrate previously untapped revenue sources and brought in an additional $7M in new lines of business through a strategic partnership with Amazon Consumer & Business.
- Lead a team of 6 direct and 38 indirect reports in overseeing all channel and direct business multiple niche markets, including virtual schools, tutoring centers, early learning franchises, reseller team, and charter schools.
- Continually assigned niche markets, and revitalize failing performances and wind down strategies into value adds and financial wins (triple business) in FY20.
- Streamline and improve team member performance through the oversight of the internal ValueSelling Training and Certification, and lead a High Performing Mentoring program that build high impact business leaders.
- Spearhead the launch of new programs to market, having launched more than 12 new products in the channel 2019 that have drove sales by $900k in incremental growth.
National Accounts Manager
Houghton Mifflin Harcourt
Chicago, IL
01.2012 - 01.2015
- Informed and guided the development of market-driven channels; served as a liaison to align the efforts of business units and created cohesive business infrastructures that allowed for new strategic partnerships to form.
- Established, built, and managed a $150M strategic partnership with Follett; this partnership allowed for Follet to manage all distribution and stocking while HMH focused all efforts and costs on new business development.
- In 2014, secured a $90M partnership with MBS Direct to an exclusivity sell HMH products in the private market.
- Streamlined all internal processes and formalized contracts, enabling organization to scale effectively to meet demand and expand business in existing markets.
- Enacted client categories based on client persona and developed programs tailored to client type, allowing the company to align marketing to match business needs and the targeting of exact client needs.
- Developed a unique 6-member sales team of strategic thinkers that improved sales methodologies.
Product Management
Follett Corporation
Woodridge, IL
01.2011 - 01.2012
- Served as the key point of contact for all aspects of product management in regards to driving product growth, market presence, and product portfolio diversity.
- Uncovered and analyzed customer needs, created brand messaging, and expanded customer wallet through the validation of product offerings and communication of value propositions.
- Reviewed product offerings, identified complimentary products, and developed business cases to validate the sale of tertiary products, and resulted in increased each individual transaction.
- Developed value proposition, brand awareness, messaging, and pricing strategies around the School Supply portfolio.
- Conducted regular SWOT analysis to ensure market competitiveness, portfolio alignment and new business development opportunities.
- Developed and implemented marketing and sales initiatives, customer support programs, and cross-departmental operational procedures.
- Created and implemented perpetual training program to equip the various sales forces to increase sales opportunities and lead generation.
Marketing Manager
Sunburst Technology/Educational Resources
Elgin, IL
01.2009 - 01.2011
- Active member of business developed team, serving as a principal strategic advisor on new product acquisitions and initiatives that met the needs of strategic customers and emerging markets.
- Partnered with key leadership personal, including CEO, to execute compelling marketing programs, measure ROI, and secure new business for the organization.
- Managed all 3rd party and proprietary product marketing, lead generation, and sales support for over 200 lines of business including but not limited Adobe, Symantec and Houghton Mifflin.
- Directly accountable for overall branding and marketing plan development through a variety of channels to include direct mail, email campaigns, tradeshows and inside and outside sales forces.
- Key contributor in solidifying partner acquisition ventures through executive presentations, supplemental materials and on-going due diligence.
- Cross-marketed educational products to non-traditional channels and customers through social media, retail platforms and leveraging 3rd party consumer web traffic.
Education
Bachelor of Arts (B.A.) - Sociology
North Central College
Chicago, IL01-2006
Skills
- Go-to-Market Sales Strategy
- Revenue & Profit Maximization
- Strategic Alliances
- Consultative & Solution Selling
- Market Research & Analysis
- Data-driven forecasting
- Talent Recruitment & Development
- Performance optimization
Awards
- CEO Club, Houghton Mifflin Harcourt (11 years)
- High Performers Club, Houghton Mifflin Harcourt, 2015
Civic Engagement
- Amphi PTO President, 2024-2026
- Volunteer, Soldier’s Angels, 2017-Present
- Volunteer, PADS (Food Bank), 2019-2020
- Troop Leader, Girl Scouts, 2017-2019
Timeline
Vice President of Sales
Houghton Mifflin Harcourt
01.2022 - Current
Sr. Director of Sales
Houghton Mifflin Company
12.2020 - 02.2022
Director, National Accounts
Houghton Mifflin Harcourt
01.2015 - 02.2022
National Accounts Manager
Houghton Mifflin Harcourt
01.2012 - 01.2015
Product Management
Follett Corporation
01.2011 - 01.2012
Marketing Manager
Sunburst Technology/Educational Resources
01.2009 - 01.2011
Bachelor of Arts (B.A.) - Sociology
North Central College