Jenna Bellamy
Canal Winchester,OH
Summary
Strategic marketing leader with 20+ years of experience in retirement plans, specializing in product positioning, go-to-market strategy, and data-driven communications that drive measurable business outcomes. Proven ability to translate complex financial concepts into customer-centric value propositions, influence cross-functional stakeholders, and lead initiatives that drive engagement, behavior change, and participant outcomes.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Strategist, Participant Communications (LMNP)
Empower
06.2019 - Current
- Lead strategic marketing and communications initiatives for mega-market retirement plan clients, driving participant engagement, product adoption, and improved financial outcomes. Clients include McDonald’s, Philips, Staples, Rite Aid, Corning, Meijer
- Develop and execute multi-channel, data-driven marketing strategies aligned to business objectives and participant behavior insights
- Translate complex financial products and services into clear, compelling value propositions and participant-facing messaging
- Partner cross-functionally with Creative, Product, Marketing, Sales, and Analytics teams to align messaging, drive adoption, and support growth initiatives
- Utilize performance data and insights to optimize campaigns and continuously refine strategy
- Present strategic recommendations, campaign performance, and new concepts to senior client stakeholders
- Manage budgets, timelines, and deliverables across multiple complex client programs
- Act as a thought leader, mentoring team members and contributing to innovation in participant communications
- Partner with Sales to lead strategic communications positioning in finalist and retention presentations, contributing to the successful acquisition and retention of multiple mega-market clients
Marketing Campaigns Manager
Nationwide
01.2012 - 01.2019
- Led development and execution of integrated marketing campaigns for governmental plans supporting retirement plan growth and engagement initiatives.
- Designed and implemented integrated marketing campaigns aligned to strategic business priorities
- Managed agency relationships, creative development, and execution across multiple channels
- Recommended innovative campaign concepts and messaging strategies to improve engagement and performance
- Partnered with internal stakeholders to align marketing efforts with product and business goals
- Supported conferences, sponsorships, and large-scale marketing initiatives
Implementation Manager
Nationwide
01.2008 - 01.2012
- Relationship manager for clients in assigned territory during case acquisition process
- Led onboarding and transition strategy for new clients, ensuring seamless implementation of retirement plans
- Partnered with sales and operations teams to support complex client acquisitions
- Delivered training and consultative support to clients and advisors
Sr. Account Manager
Nationwide
01.2005 - 01.2008
- Managed client relationships and day-to-day servicing for retirement plan clients, including education, case administration and new case underwriting
- Served as escalation point for complex issues and coordinated cross-functional resolution
- Supported communication and education initiatives for plan sponsors and participants
Education
B.S. - Applied Psychology
Franklin University
Columbus, OHSkills
- Campaign Strategy & Execution
- Product Positioning & Messaging
- Customer & Behavioral Insights
- Cross-Functional Leadership
- Data-Driven Marketing & Optimization
- Client & Stakeholder Management
- Executive Presence, Influence & Persuasion
Certification
FINRA Series 6 License
Timeline
Senior Strategist, Participant Communications (LMNP)
Empower
06.2019 - Current
Marketing Campaigns Manager
Nationwide
01.2012 - 01.2019
Implementation Manager
Nationwide
01.2008 - 01.2012
Sr. Account Manager
Nationwide
01.2005 - 01.2008
B.S. - Applied Psychology
Franklin University