JENNA OOSTERLINCK
Clarkston,MI
Summary
Results-driven E-Commerce Marketing Project Manager known for unparalleled productivity and efficient task completion. Skilled in strategic planning, digital marketing and team leadership, with exceptional abilities in communication, problem-solving and adaptability. Excels at leveraging these skills to meet deadlines, manage multiple projects simultaneously and achieve project goals effectively.
Overview
8
8
years of professional experience
Work History
E-COMMERCE MARKETING PROJECT MANAGER
TOMS Shoes
Los Angeles, CA
01.2022 - Current
- Lead e-commerce processes and workflows from monthly, seasonal and promotional planning to final channel execution
- Develop seasonal global priority launch strategy with input from key e-commerce & performance marketing stakeholders
- Strategize e-commerce experience for global priorities and volume styles across all categories in partnership with Product Marketing Manager, Performance Team, and Site Merchandising Director.
- Partner with Creative Operations Manager to develop seasonal production calendars and processes, while identifying opportunities to drive ongoing marketing operations improvements
- Lead briefing & shot list creation for global priority stories, TOMS.com & email/performance marketing channels
ASSOCIATE, GLOBAL E-COMMERCE
The Estée Lauder Companies Inc, Smashbox & Glamglow
Los Angeles, CA
01.2020 - 12.2021
- Owned weekly site refreshes and merchandising of all product details and content modules on the homepage, product pages, category pages and site search
- Led the set-up, QA efforts and publishing of promotions to production on smashbox.com & smahbox.ca
- Managed shot lists of digital assets pre and post production for new product launches and marketing campaigns
- Managed the briefing process and delivery of digital assets between DTC and creative
- Proficiently boosted sales through improvements to customer experience, working closely with producers to roadmap enhancements to new and existing functionality
COORDINATOR, NORTH AMERICA E-COMMERCE
The Estée Lauder Companies Inc, Smashbox
Los Angeles, CA
06.2018 - 12.2019
- Set-up and performed QA efforts of promotions, web content refreshes and emails
- Provided reports on a weekly basis of top selling SKUs to ensure optimal merchandising across product pages
- Created and delivered new product worksheets on a seasonal basis to global regions and retailer.com partners
MARKETING & EVENTS ASSISTANT
Cassileth Plastic Surgery & Skincare
Beverly Hills, CA
03.2017 - 05.2018
- Produced, edited and scheduled content across social media platforms (Instagram, YouTube, Facebook, Twitter and website), published 3x a week
- Prepared KPI reports by tracking and analyzing sales data on a weekly basis
- Produced marketing materials and events for new products/services
Beauty Production Intern
IPSY
Santa Monica, CA
09.2016 - 02.2017
- Created shot lists and produced video footage for Michelle Phan's YouTube channel
- Assisted with video shoots (set design & content research) for influencer campaigns
Public Relations Intern
Jane Owen PR
West Hollywood, CA
09.2016 - 02.2017
- Built and maintained media lists in preperation of event production
- Wrote pitch letters, press releases and blog posts on behalf of Jane Owen PR
Education
Bachelor of Arts - Advertising (Media & Management), Public Relations
Michigan State University
East Lansing, MI05-2016
Study Abroad - Advertising & Public Relations A La Mediterranean
The American University of Rome
Rome, ItalySkills
Professional
- Project development and lifecycle
- Productivity Improvement
- Risk Management
- Cross-functional coordination
- Digital Marketing
- Inventory Planning
Technical
- Asana (Project Management Tool)
- JIRA (Project Management Tool)
- Shopify (Content Management System)
- DAM (Digital Asset Management)
- NET (Product Catalog)
- Microsoft Office (Excel, PowerPoint, Word)
Extracurricular Activities
- Creative Beauty Director (2014 - 2016), VIM Fashion Magazine
- MSU Active Member (2015 - 2016), Public Relations Student Society of America
References
References available upon request.
Timeline
E-COMMERCE MARKETING PROJECT MANAGER
TOMS Shoes
01.2022 - Current
ASSOCIATE, GLOBAL E-COMMERCE
The Estée Lauder Companies Inc, Smashbox & Glamglow
01.2020 - 12.2021
COORDINATOR, NORTH AMERICA E-COMMERCE
The Estée Lauder Companies Inc, Smashbox
06.2018 - 12.2019
MARKETING & EVENTS ASSISTANT
Cassileth Plastic Surgery & Skincare
03.2017 - 05.2018
Beauty Production Intern
IPSY
09.2016 - 02.2017
Public Relations Intern
Jane Owen PR
09.2016 - 02.2017
Bachelor of Arts - Advertising (Media & Management), Public Relations
Michigan State University
Study Abroad - Advertising & Public Relations A La Mediterranean
The American University of Rome