Jennifer A. Lattimore
Buffalo,NY
Summary
Seasoned in navigating the fast-paced environment of outside sales with a track record of successfully managing client portfolios and fostering long-term relationships. Skilled in identifying market trends and crafting tailored advertising solutions that meet diverse client needs. Demonstrated ability to increase revenue through strategic negotiation and effective communication, consistently achieving targets. Have led campaigns that resulted in significant visibility and market penetration for clients across various sectors.
Overview
19
19
years of professional experience
1
1
Certification
Work History
MULTIMEDIA ACCOUNT EXECUTIVE
NEXSTAR MEDIA GROUP/WIVB TV
Buffalo, NY
11.2018 - Current
- Cultivate strong collaborative relationships with local businesses and agencies
- Exhibit exceptional communication for securing large-scale business clients
- Serve as marketing consultant aiding local businesses in building strategies
- Engage in regular communication with both existing and new customers.
- Craft and deliver customized proposals across different customer segments
- Apply strategic methods to achieve consistent revenue growth
ADVERTISING ACCOUNT EXECUTIVE
MANZELLA MARKETING
Bowmansville, NY
04.2017 - 10.2018
- Prospected potential clients by networking, following up with incoming leads and warm calling
- Identified client needs through consultations and provided solutions
- Developed dynamic presentation materials to showcase campaign strategies
- Created comprehensive brand strategies using both digital and traditional approaches
- Ensured client follow-up post-execution of agreed strategies
- Collaborated with multiple vendors to execute campaign strategies effectively
MULTIMEDIA ACCOUNT EXECUTIVE
THE BUFFALO NEWS
Buffalo, NY
02.2008 - 08.2016
- Enhanced sales, brand awareness, and digital presence through strategic planning
- Developed and serviced longstanding relationships with established retail clients across regions
- Prospected and cold-called within assigned territory to generate new leads
- Worked closely with marketing department to develop strategic marketing plans to boost local business growth
- Sold and managed diverse portfolio encompassing digital, mobile, social media and 20+ specialty print publications.
- Developed compelling sales materials to communicate strategic planning
- Consistently surpass monthly sales targets
BANQUET MANAGER
BUFFALO NIAGARA MARRIOTT
Amherst, NY
10.2005 - 02.2008
- Delivered outstanding Marriott customer service by fostering strong bonds with clients
- Organized and executed high-pressure events such as trade shows, fundraisers, corporate events, weddings, etc
- Oversaw daily operations for a team of 50+ banquet staff
- Responsible for weekly payroll, inventory and ordering of equipment
- Recognized as Manager of the Quarter
Education
B.A. - Speech Communication Studies
PENNWEST EDINBORO
Edinboro, PASkills
- Territory Management
- Relationship Building
- Relationship building and management
- B2B Sales
- Excellent negotiating tactics
- Prospecting skills
- Self Motivation
- Problem-solving aptitude
- Sales presentation development
- Business Development
- Product Knowledge
- Sales Presentations
- Time management abilities
References
Available upon request
Community Service
- Ride for Roswell participant and fundraiser - 2016 - Present
- Volunteer and fundraiser for The Alzheimer’s Association - 2017 - 2019
- Women’s & Children’s Hospital Kids Day volunteer - 2008 - 2016
- Member of the Pro Zoo Board for the Buffalo Zoo - 2009 - 2011
- Member of Cheektowaga Chamber of Commerce - 2010 - 2016
Certification
Dale Carnegie Sales Training 2008
Accomplishments
Awarded Sales Person of the month by The Buffalo News
Recognized as Manager of the quarter by Buffalo Niagara Marriott
Affiliations
- Ride for Roswell participant and fundraiser July 2016 - PRESENT
- Volunteer and fundraiser for The Alzheimer’s Association 2017 - 2019
- Women’s & Children’s Hospital Kids Day Volunteer 2008 - 2016
- Member of the Pro Zoo Board for the Buffalo Zoo 2009 – 2011 Organized and executed yearly fundraising events
- Member of Cheektowaga Chamber of Commerce 2010 –2016
References
References available upon request.
Timeline
MULTIMEDIA ACCOUNT EXECUTIVE
NEXSTAR MEDIA GROUP/WIVB TV
11.2018 - Current
ADVERTISING ACCOUNT EXECUTIVE
MANZELLA MARKETING
04.2017 - 10.2018
MULTIMEDIA ACCOUNT EXECUTIVE
THE BUFFALO NEWS
02.2008 - 08.2016
BANQUET MANAGER
BUFFALO NIAGARA MARRIOTT
10.2005 - 02.2008
Dale Carnegie Sales Training 2008
B.A. - Speech Communication Studies
PENNWEST EDINBORO
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