Charles Locke
Chattanooga,TN
Summary
Persuasive Sales and Management Representative with more than 20+ years of success in maintaining revenue growth among assigned accounts. Proficient in using CRM to process and track sales orders. Successfully developing new business by upselling current accounts and cultivating new clients.
Overview
25
25
years of professional experience
Work History
Multimedia Account Executive
The Chattanooga Times Free Press
01.2023 - Current
- Boosted sales revenue through strategic account management and relationship building.
- Negotiated contracts and pricing structures, securing long-term partnerships with key accounts.
- Enhanced client satisfaction by providing tailored multimedia advertising solutions.
- Organized productive team meetings to discuss account progress, share insights, and strategize future initiatives.
- Expanded the company's reach into untapped markets by utilizing various multimedia platforms effectively.
Sales Director, Business Development
Virtual Studios
11.2021 - 12.2022
- Elevated brand awareness through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Conducted regular market research analysis to stay current on industry trends and competitor activities for strategic decision-making purposes.
- Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
- Delivered presentations at industry conferences/events demonstrating thought leadership capabilities and raising company profile among potential partners/clients alike.
- Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts.
Multimedia Sales Executive
Chattanooga Times Free Press
10.2018 - 10.2021
- Established long-term relationships with clients, resulting in repeat business and increased referrals.
- Conducted market research to identify industry trends and inform sales strategies accordingly.
- Maintained accurate records of client interactions, feedback, and completed transactions using CRM software tools.
- Exceeded quarterly sales goals consistently through effective account management and strategic planning.
Sales Director, Publisher
The Herald-News
01.2000 - 09.2018
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Hired, trained and built high-performing team of sales representatives.
- Managed team of sales representatives, providing guidance, coaching and support.
- Facilitated business by implementing practical networking techniques.
Education
BBA - Business Administration And Management
University of Tennessee
Knoxville, TNSkills
- Content Strategy
- Advertising Campaigns
- Multimedia Content Creation
- Mobile marketing
- Time Management
- Attention to Detail
- Problem-Solving
- Decision-Making
- Relationship building and management
- B2B Sales
Timeline
Multimedia Account Executive
The Chattanooga Times Free Press
01.2023 - Current
Sales Director, Business Development
Virtual Studios
11.2021 - 12.2022
Multimedia Sales Executive
Chattanooga Times Free Press
10.2018 - 10.2021
Sales Director, Publisher
The Herald-News
01.2000 - 09.2018
BBA - Business Administration And Management
University of Tennessee
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