JENNIFER BRANHAM-GOAD
Cincinnati,OH
Summary
Dedicated healthcare leader with 20+ years of experience supporting provider practices across reimbursement workflows, prior authorizations, specialty medication access, and payer-driven processes in ophthalmology and specialty care. Proven expertise in provider education (on-site and virtual), operational workflow optimization, and cross-functional collaboration with physicians, billing teams, and manufacturer partners. Highly effective in fast-paced, multi-site environments, independently managing outreach, training, follow-up, documentation, and performance reporting. Results-driven leader with experience in strategic planning, financial oversight, and service-line growth, including achieving 2% year-over-year Elective Services growth in ophthalmology.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Executive Director of Operations
Cincinnati Eye Institute
Cincinnati, OH
01.2023 - Current
- Dedicated healthcare leader with 20+ years of experience supporting provider practices across reimbursement workflows, prior authorizations, specialty medication access, and payer-driven processes in ophthalmology and specialty care.
- Proven expertise in provider education (on-site and virtual), operational workflow optimization, and cross-functional collaboration with physicians, billing teams, and manufacturer partners.
- Highly effective in fast-paced, multi-site environments, independently managing outreach, training, follow-up, documentation, and performance reporting.
- Results-driven leader with experience in strategic planning, financial oversight, and service-line growth, including achieving 2% year-over-year Elective Services growth in ophthalmology.
- Lead multi-site operations, optimizing patient access, reimbursement workflows, and regulatory compliance.
- Oversee prior authorization teams, specialty medication approvals, and payer processes, mitigating operational and financial risk.
- Develop and deliver in-person and virtual training to improve compliance, efficiency, and team performance.
- Build collaborative partnerships with providers, pharmaceutical, and manufacturer stakeholders to streamline workflows.
- Manage escalations and cross-functional initiatives to resolve operational and clinical challenges.
- Monitor program performance, implement process improvements, and ensure alignment with risk management and quality standards.
- Drive elective services strategy, achieving 2% growth and improved financial outcomes YoY.
- Mentor and develop staff to strengthen operational performance and compliance awareness.
- Directed multi-specialty operations across multiple locations, supporting 42 physicians, 5 nurse practitioners, and 12 clinical managers, serving as primary liaison for clinical, operational, and payer workflows.
- Delivered on-site and virtual education to physicians and staff on clinical workflows, documentation standards, patient access, and approval processes, reducing operational and compliance risk.
- Oversaw Elective Services strategy, achieving 2% YoY growth through process optimization, staff training, and data-driven operational improvements.
- Partnered with physicians, vendors, and pharmaceutical representatives to implement new services, technologies, and therapies, ensuring readiness while mitigating operational and financial risks.
- Implemented SOPs for Light Adjustable Lens (LAL) and Dry Eye Testing, improving efficiency, compliance, and documentation accuracy.
- Managed physician productivity, encounter reporting, schedule optimization, and conversion metrics, leveraging performance data to identify risks and guide strategic decision-making.
- Oversaw budget forecasting, P&L, payroll, and training program development, ensuring operational and financial alignment with organizational objectives.
- Directed daily operations across 8 regional clinics, supporting 13 physicians, 7 optometrists, and 5 clinical managers.
Practice Administrator
Cincinnati Eye Institute
Cincinnati, OH
04.2022 - 12.2023
Clinical Manager
Cincinnati Eye Institute
Cincinnati, OH
10.2020 - 01.2022
Clinical Research Coordinator & Trainer
Cincinnati Eye Institute
Cincinnati, OH
12.2018 - 10.2020
Ophthalmic Technician/Prior Authorization Specialist
Harper's Point Eye Associates
Cincinnati, OH
09.2017 - 12.2018
Lead Ophthalmic Technician, Patient Educator
Midwest Eye Center
Cincinnati, OH
11.2013 - 09.2017
Education
English Education -
Grace College and Theological Seminary
Certification
- Certified Ophthalmic Technician (COT), 01/01/21
- Certified Ophthalmic Assistant (COA), 01/01/19
- CPR (Basic Life Support & AED), 01/01/19
- Licensed Optician/ABO Certification, 01/01/01
- Licensed Optician/ABO Certification, 01/01/11
References
References available upon request
Timeline
Executive Director of Operations
Cincinnati Eye Institute
01.2023 - Current
Practice Administrator
Cincinnati Eye Institute
04.2022 - 12.2023
Clinical Manager
Cincinnati Eye Institute
10.2020 - 01.2022
Clinical Research Coordinator & Trainer
Cincinnati Eye Institute
12.2018 - 10.2020
Ophthalmic Technician/Prior Authorization Specialist
Harper's Point Eye Associates
09.2017 - 12.2018
Lead Ophthalmic Technician, Patient Educator
Midwest Eye Center
11.2013 - 09.2017
English Education -
Grace College and Theological Seminary