Jennifer Brignetti
Saratoga,US
Summary
Dynamic leader in go-to-market and channel marketing, specializing in partner-led revenue growth and pipeline development. Demonstrated ability to negotiate co-marketing agreements and launch integrated campaigns that lead to increased bookings. Experienced in aligning team efforts to maximize market penetration and improve customer engagement.
Overview
27
27
years of professional experience
Work History
SENIOR MANAGER, CHANNEL MARKETING
Palo Alto Networks
01.2021 - 04.2026
- Drove partner-led go-to-market strategy for cybersecurity, achieving 25%+ year-over-year bookings growth with five national partners.
- Negotiated co-marketing agreements with five strategic resellers, securing budget commitments and defining campaign KPIs.
- Executed joint marketing initiatives with strategic alliances, enhancing pipeline generation and partner engagement.
- Developed ecosystem go-to-market motions that aligned partner investments with pipeline objectives, accelerating regional growth.
- Collaborated across sales, product, and alliance teams to align messaging, positioning, and execution.
- Developed AI-driven campaign strategies to optimize targeting and deliver measurable performance insights.
- Influenced sales success metrics, contributing to increased quota attainment among high-performing teams.
FIELD MARKETING/EVENT MANAGER (CONTRACT ROLE)
ServiceNow
01.2020 - 08.2020
- Executed integrated field marketing programs to drive pipeline generation and align with regional sales priorities.
- Delivered impactful events and campaigns aligned with enterprise customer engagement strategies, resulting in 30% increase in net new logos.
- Collaborated with sales leadership to refine messaging and improve event ROI.
- Managed project timelines and budgets to ensure compliance and successful event outcomes.
- Tracked event KPIs and compiled reports detailing attendance, pipeline impact, and follow-up actions.
SENIOR MANAGER, GO TO MARKET STRATEGY/SALES ENABLEMENT
Cisco
09.2015 - 01.2020
- Drove 30% revenue growth in service provider segment through global go-to-market strategy and sales enablement.
- Designed and delivered large-scale sales enablement programs achieving 95% participation from sales leadership.
- Built and scaled integrated marketing campaigns resulting in over $1 billion revenue impact.
- Managed multi-million-dollar budgets and vendor ecosystems, delivering measurable ROI and ensuring timely execution.
- Led high-performing teams and streamlined initiatives to improve operational efficiency and expand market reach.
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
SENIOR MANAGER, EVENT MANAGEMENT (SECURITY AND MOBILITY SOLUTIONS)
Cisco
05.2011 - 09.2015
- Coordinated executive events to foster strategic partnerships and align security and mobility teams.
- Managed annual budgeting process, including forecasting and financial analysis to optimize resources.
- Directed cross-functional teams, ensuring timely event delivery while enhancing stakeholder satisfaction.
- Built and maintained stakeholder alliances to synchronize event objectives with business goals.
- Developed targeted event strategies that boosted attendee engagement by 25% and increased session participation.
SENIOR COMMUNICATIONS/CAMPAIGN MANAGER
Cisco
06.2004 - 05.2011
- Directed global marketing strategies, achieving $1 billion in sales and improved brand visibility.
- Implemented targeted communication strategies that boosted audience interaction and campaign reach.
- Increased social media engagement, driving demand and securing $1 million in new business deals.
- Refined global messaging through audience feedback, resulting in measurable engagement improvements.
- Aligned cross-channel messaging with partners to enhance brand narrative and strengthen market positioning.
SENIOR INTEGRATED GLOBAL MARKETING PROGRAMS MANAGER
Cisco
10.2000 - 06.2004
- Directed global marketing strategies to increase pipeline by 25% through collaboration with cross-functional teams and alignment of programs.
- Managed $1 million budget to drive 20% growth in security customer acquisition while optimizing channel spending.
PRODUCT MANAGER
Cisco
09.1999 - 10.2000
- Directed cross-functional teams to launch products, increasing market share by 18%.
- Managed product lifecycle to improve customer engagement and increase satisfaction.
Education
MBA -
San Jose State University
San Jose, CABACHELOR OF SCIENCE - BUSINESS ADMINISTRATION
California Polytechnic State University
San Luis ObispoSkills
- Go-to-market strategy
- Partner program management
- Partner enablement
- Lead generation strategies
- Pipeline development
- Data-driven marketing
- Campaign management
- Performance metrics analysis
- Salesforce (SFDC) proficiency
- Tableau data visualization
- Channel strategy development
- Team leadership
- Executive engagement
- Cybersecurity
Recognition
Inclusion & Diversity Leadership, Cisco, Recognized by executive leadership for developing programs supporting women in sales, strengthening customer relationships and enabling new executive-level engagement opportunities.,
Timeline
SENIOR MANAGER, CHANNEL MARKETING
Palo Alto Networks
01.2021 - 04.2026
FIELD MARKETING/EVENT MANAGER (CONTRACT ROLE)
ServiceNow
01.2020 - 08.2020
SENIOR MANAGER, GO TO MARKET STRATEGY/SALES ENABLEMENT
Cisco
09.2015 - 01.2020
SENIOR MANAGER, EVENT MANAGEMENT (SECURITY AND MOBILITY SOLUTIONS)
Cisco
05.2011 - 09.2015
SENIOR COMMUNICATIONS/CAMPAIGN MANAGER
Cisco
06.2004 - 05.2011
SENIOR INTEGRATED GLOBAL MARKETING PROGRAMS MANAGER
Cisco
10.2000 - 06.2004
PRODUCT MANAGER
Cisco
09.1999 - 10.2000
MBA -
San Jose State University
BACHELOR OF SCIENCE - BUSINESS ADMINISTRATION
California Polytechnic State University