Jennifer Hollenkamp
St. Louis,MO
Summary
Marketing leader with extensive experience at Explore St. Louis, specializing in strategic planning and digital marketing. Proven ability to drive successful campaigns that enhance brand visibility and engagement. Expertise in fostering partnerships and leading cross-functional teams to achieve significant revenue growth. Strong skills in data-driven decision making and creative problem-solving, resulting in improved market position.
Overview
25
25
years of professional experience
Work History
Senior Director of Marketing
Explore St. Louis (dba St. Louis Convention & Visitors Commission)
St. Louis, MO
02.2006 - Current
- Oversaw marketing activities and programs within $5 million budget.
- Developed marketing strategies, creative concepts, and brand positioning guidelines.
- Coordinated with internal divisions, agency partners, and vendors for timely delivery of marketing materials.
- Enhanced partnerships with Explore St. Louis through cooperative marketing initiatives.
- Directed SEO campaigns that increased website credibility and traffic.
- Led cross-functional teams in executing integrated marketing campaigns across various channels.
- Managed budget allocation for marketing initiatives, ensuring optimal resource utilization.
- Administered video and photography projects, ensuring high-quality assets.
Marketing Manager
Shell Credit Union
Wood River, IL
01.2001 - 02.2006
- Developed marketing strategy for $100,000 budget
- Developed all advertising campaigns and promotions
- Led credit union training programs
- Implemented and led the Dollar Dog Kid's Club
- Organized and conducted monthly trips for senior citizens club
- Implemented new website and online banking system
- Organized all events including: member appreciation days, special car sales with local dealers, the opening of the first branch office, retirement parties, annual meetings and other special events
Education
Bachelor of Science - Marketing and Management
Southern Illinois University at Carbondale
Carbondale, IL01.1997
Skills
- Campaign development and budgeting
- Strategic planning and forecasting
- Promotions and contests management
- Revenue generation strategies
- Digital and internet marketing
- Social media engagement
Accomplishments
- Saint Louis Attractions Association Hall of Fame Award - 2024
- Explore St. Louis Employee of the Year - 2007
References
References available upon request.
Affiliations
- Saint Louis Attractions Association Board Member (SLAA)
- Member of the Missouri Association of Convention & Visitor Bureaus (MACVB)
- Member of Destinations International (DI)
- Lake Knoll Condominium Association Board Member
Timeline
Senior Director of Marketing
Explore St. Louis (dba St. Louis Convention & Visitors Commission)
02.2006 - Current
Marketing Manager
Shell Credit Union
01.2001 - 02.2006
Bachelor of Science - Marketing and Management
Southern Illinois University at Carbondale
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