Jennifer McDaniel
Fort Collins,CO
Summary
Strategic foodservice sales professional focused on national account growth, distributor development, and channel expansion. Brings strength in senior-level relationship management, RFP execution, and cross-functional coordination to turn new programs, partnerships, and placements into measurable market growth.
Overview
27
27
years of professional experience
Work History
Sales Account Manager, Institutional Foodservice
Wonderful Citrus Cooperative
Delano, CA
04.2025 - 09.2026
- Managed national US Foods relationship, supported 20% year-over-year growth target, secured placement of 3 new items into distributor national assortment. Built relationships across US Foods from category and sourcing managers through senior leadership, consistently presenting strategic growth and value-proposition solutions instead of product-only pitches.
- Launched Halos dining program into 50 large college and university campuses, and built relationships at Chefs Conference at UMass.
- Partnered with sister Wonderful Brands, including Fiji and Wonderful Pistachio, to launch joint C&U promotions and align strategies at NAMA and micro-market trade shows.
- Managed RFP processes and relationships with PFG and Chef's Warehouse, strengthening Sysco/FreshPoint collaboration.
- Collaborated with legal, shipping, logistics, and marketing to develop channel-specific plans and POS merchandise for c-store execution.
- Reported to Senior Director, Food Service Business Development, and worked at National Account Manager scope while holding the Account Manager title.
- Represented company at NAMA, NAC, NRA, IFPA, and FNCE, and distributor specific trade shows, and led customer tours and orchard tours for distributor and operator partners.
Foodservice Sales Manager, National
Beyond Good, Chocolate & Vanilla
Brooklyn, NY
10.2022 - 03.2024
- Launched World Market program, deploying 9 SKUs across 240 locations to drive brand presence.
- Recruited and led broker team across U.S., expanding distribution channels and securing key accounts in western region.
- Supported business development efforts by identifying new opportunities, building strategic partnerships, and growing market reach.
- Launched food service line, introducing 4 new products to enhance market offerings.
- Used SPINS, Power BI, and IRI for analysis and reporting.
Western Sales Manager, Foodservice
Nona Lim
Oakland, CA
03.2018 - 06.2020
- Developed new business opportunities and managed existing accounts across foodservice and alternative channels nationwide.
- Managed national and specialty channels, including large chain headquarters calls, promo calendars, trade spend, and marketing programs to enhance sales performance.
- Opened 4 new distributors and collaborated with DOT to support trade shows including FNCE, Expo, and NRA.
- Coordinated logistics for trade shows such as FNCE, EXPO, and NRA.
Foodservice Account Manager
UNFI
Orange County & Inland Empire, CA
08.2014 - 06.2016
- Developed and implemented a business development plan that resulted in a 110% increase in revenue, from $4.3M to $9M within the first year.
- Managed accounts across sectors including colleges, markets, restaurants, hotels, and distributors to drive client satisfaction and retention.
- Completed UNFI corporate manager training program, focusing on sales, marketing, distribution, transportation, and operations to enhance operational expertise.
Mat Pilates Instructor
Stott Pilates / Bronco Student Center, Cal Poly Pomona
09.2012 - 06.2014
Business Development
B2B, B+C Furniture Solutions
San Diego, CA
03.2012 - 06.2014
- Developed and maintained commercial furniture accounts in restaurants, offices, banks, and tech sectors; managed 80+ vendor relationships, coordinated bid proposals, and executed space planning/design.
Kitchen Supply Sales
Great News Cookware
San Diego, CA
08.2010 - 03.2012
- Achieved top salesperson status in 2011 by exceeding sales quota by 30%+ for three consecutive quarters, driving revenue through sales of cookware, knives, and kitchen accessories to commercial and home cooks.
Account Manager
European Fashion Group
Mesa, AZ
01.2008 - 08.2010
- Represented four menswear lines to over 250 US retailers, driving brand visibility and sales growth while managing retail store operations.
Owner & Creator
The District Boutique
San Diego, CA
03.2005 - 01.2008
Sales Manager
Dreamgirls Clothing
San Diego, CA
10.1999 - 12.2004
Education
Master of Science - Clinical Nutrition & Functional Medicine
University of Western States
11-2027
B.S. - Food and Nutrition, Dietetics Option
California State Polytechnic University, Pomona
06-2014
Skills
- Business growth and retention
- National account management
- Sales achievement
- Account development
- Relationship selling
- Business relationship management
HONORS
President's List and Dean's List, Cal Poly Pomona (10 consecutive quarters); Phi Upsilon Omicron National Honor Society; Nominated, Women of the Year 2006, San Diego Business Journal
Timeline
Sales Account Manager, Institutional Foodservice
Wonderful Citrus Cooperative
04.2025 - 09.2026
Foodservice Sales Manager, National
Beyond Good, Chocolate & Vanilla
10.2022 - 03.2024
Western Sales Manager, Foodservice
Nona Lim
03.2018 - 06.2020
Foodservice Account Manager
UNFI
08.2014 - 06.2016
Mat Pilates Instructor
Stott Pilates / Bronco Student Center, Cal Poly Pomona
09.2012 - 06.2014
Business Development
B2B, B+C Furniture Solutions
03.2012 - 06.2014
Kitchen Supply Sales
Great News Cookware
08.2010 - 03.2012
Account Manager
European Fashion Group
01.2008 - 08.2010
Owner & Creator
The District Boutique
03.2005 - 01.2008
Sales Manager
Dreamgirls Clothing
10.1999 - 12.2004
Master of Science - Clinical Nutrition & Functional Medicine
University of Western States
B.S. - Food and Nutrition, Dietetics Option
California State Polytechnic University, Pomona