Summary
Overview
Work History
Education
Skills
Timeline
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Jennifer Morgano

Nashville,TN

Summary

Data-driven marketing strategist with 10+ years of experience leading omnichannel campaigns and driving measurable growth for national brands. Proven success in digital marketing, brand strategy, and cross-functional leadership, consistently exceeding KPIs and enhancing customer engagement.

Overview

11
11
years of professional experience

Work History

Account Supervisor

Clutch Studios
04.2024 - 05.2025
  • Directed omnichannel marketing strategies for 500+ automotive aftersales programs across North America.
  • Developed monthly content strategies for social media aimed at increasing aftermarket parts sales.
  • Led creative collaboration to produce brand-aligned promotional content.
  • Strengthened client relationships by leading marketing strategy discussions with dealerships and stakeholders.

Marketing Manager

AAMCO Transmissions & Total Car Care
11.2022 - 03.2024
  • Led digital and local marketing efforts for 200+ franchise locations in the Northeast.
  • Designed and executed lead generation campaigns using OTT, paid search, and Google Ads.
  • Developed content calendars for dealership Google Business Profiles to enhance local SEO.
  • Maintained consistent branding through cross-functional team collaboration.

Field Marketing Manager

Bridgestone Retail Operations (BSRO)
03.2019 - 05.2022
  • Managed marketing initiatives for 2,000+ national retail stores, including Firestone Complete Auto Care.
  • Coordinated brand campaigns that increased awareness and in-store traffic.
  • Oversaw agency efforts for in-store promotions, advertising, and PR initiatives.
  • Conducted market research and competitive analysis for campaign refinement.
  • Helped manage a $700K annual marketing budget.

Retail Marketing Manager

Franklin American Mortgage Company
02.2014 - 10.2018
  • Developed national marketing strategies for retail loan officers, increasing online visibility and customer acquisition.
  • Improved SEO by creating and optimizing Google Business Profiles for branch offices.
  • Led marketing for events, including trade shows and sponsored community initiatives.
  • Implemented and automated customer email campaigns, including drip campaigns.

Education

Bachelor of Science - Communication

University of Tennessee
Knoxville, TN

Skills

  • Marketing Strategy: Omnichannel Campaigns
  • SEO & Local Search
  • Social Media Strategy
  • Lead Generation: Brand Management
  • B2B & B2C Marketing
  • Performance Analytics
  • Tools: Salesforce
  • Constant Contact
  • Google Analytics
  • Google Ads

Timeline

Account Supervisor

Clutch Studios
04.2024 - 05.2025

Marketing Manager

AAMCO Transmissions & Total Car Care
11.2022 - 03.2024

Field Marketing Manager

Bridgestone Retail Operations (BSRO)
03.2019 - 05.2022

Retail Marketing Manager

Franklin American Mortgage Company
02.2014 - 10.2018

Bachelor of Science - Communication

University of Tennessee

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Jennifer Morgano