Summary
Overview
Work History
Skills
Timeline
Education
TECHNICAL SKILLS
VOLUNTEER
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Jennifer Stefanovic

Jennifer Stefanovic

Tampa,FL

Summary

Direct marketer with 30+ years of experience in customer acquisition using data driven strategies. Supporting company growth through direct mail, email, alternate media, and database marketing. Working in an agency environment, responsibilities focus on building and cultivating client and vendor relationships with an in-depth understanding of clients' marketing objectives.

Overview

34
34
years of professional experience

Work History

SENIOR CAMPAIGN MANAGER

Adrea Rubin Marketing
Tampa, FL
01.2022 - 07.2023
  • Create media plan for direct mail campaigns across multiple product lines. Includes test recommendations and new strategies based on historical results and new objectives.
  • Researched and compiled information on variety of planning issues from multiple sources, prepared thorough reports and presented findings in client meetings.
  • Assisted in new customer acquisition marketing campaigns for clients across direct mail, digital, and print media.
  • Provided SOW oversight and advised clients on services, capabilities, and innovative solutions.
  • Worked with client stakeholders on planning, strategy, ensuring shared expectations and successful deliveries.
  • Managed relationships with external vendors, ensuring they met service and operating level agreements.
  • Analyze and optimize campaign performance to reach campaign KPIs. Provided monthly reporting / business review to upper management internally and externally.
  • Develop procedures / increased efficiencies for list processing, file conversion, reporting and client interactions.
  • Oversight of new client onboarding into existing team workflow and procedures.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Negotiated vendor contracts and managed relationships.

ACCOUNT EXECUTIVE

Adrea Rubin Marketing
Tampa, United States
04.1994 - 12.2021
  • Responsible for maintaining daily operations of assigned accounts.
  • Gained understanding of goals, objectives and processes to meet client business needs.
  • Collaborated with internal teams to develop account strategy.
  • Negotiate pricing deals and data permissions with managers/list owners
  • Facilitate list order process from order entry through invoicing in Nextmark system.
  • Interface with vendor partners to ensure campaign timelines and deliverables are met.
  • Developed and maintained efficient production processes and procedures.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Manage merge reports / CV to validate campaign processing is accurate and reaching campaign targets.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Participate in ad hoc projects across organization for internal and external purposes.
  • Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.

PRODUCTION COORDINATOR

Demographic Systems Inc.
Fort Lee, NJ
05.1989 - 03.1994
  • Performed list processing and fulfillment of client orders ensuring on-time delivery
  • Coordinated with production team to support productivity targets and deadline management.
  • Liaised with production manager, suppliers and vendors to support production needs.

Skills

  • Project/Campaign Management
  • Client Relations
  • Data Segmentation
  • Pricing Negotiations
  • Cross Platform Coordination
  • Research and Analysis
  • Vendor Management
  • Decision Making / Problem Solving
  • Direct Mail
  • Customer Acquisition
  • Media Planning
  • Marketing Research
  • Time Management
  • Teamwork

Timeline

SENIOR CAMPAIGN MANAGER

Adrea Rubin Marketing
01.2022 - 07.2023

ACCOUNT EXECUTIVE

Adrea Rubin Marketing
04.1994 - 12.2021

PRODUCTION COORDINATOR

Demographic Systems Inc.
05.1989 - 03.1994

Brooklyn College of The City University of New York

Education

Brooklyn College of The City University of New York
Brooklyn, NY

TECHNICAL SKILLS

Proficient in Nextmark and Microsoft Office: Word, Excel, PowerPoint, Outlook, and PGP Encryption software, and Filezilla FTP software

VOLUNTEER

Volunteer foster for St. Francis Society Animal Rescue. This includes fostering abandoned, sick, and/or injured cats. In charge of placement of animals in their partner cat cafe to help find forever homes.

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Jennifer Stefanovic