Jennifer Snowden
Cape Coral,FL
Summary
Sales consultant who knows how to turn relationships into revenue and brands into staples behind the bar. Looking to grow into a role where I can drive territory performance, build strong account partnerships, and bring energy, creativity, and strategy to every account I touch.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Sales Consultant
Southern Glazer's Wine and Spirits
Cape Coral, FL
09.2022 - Current
- Manage and grow a portfolio of on-premise accounts including bars, restaurants, and hospitality venues
- Drive territory revenue through new placements, upselling, and strategic account development
- Build strong relationships with owners, beverage directors, and key decision-makers
- Increase menu presence and feature placements for priority wine and spirits brands
- Execute supplier programs, promotions, tastings, and brand activations
- Conduct staff trainings to improve product knowledge and drive sell-through
- Analyze sales trends and identify opportunities to grow distribution and revenue
- Collaborate with supplier partners to execute account strategies and hit performance goals
Sales Representative
Great Lakes Wine & Spirits
Detroit, MI
03.2019 - 09.2022
- Managed retail accounts by writing orders, merchandising product, and maintaining shelf standards
- Grew territory volume and revenue through program selling and strategic product placement
- Executed in-store displays and promotions to increase visibility and sales
- Built relationships with store managers and staff to secure placements and features
- Maintained back stock, organized inventory, and ensured efficient product flow on delivery days
Head Bartender
Elektricity
Pontiac, MI
01.2013 - 03.2019
- Led bar operations for a high-volume EDM nightclub environment
- Managed bar setup and breakdown for large-scale events and nightly service
- Trained and onboarded new bartenders, setting service standards and efficiency expectations
- Developed drink features and event concepts to drive sales and guest engagement
- Assisted with social media promotion and event marketing to increase attendance and revenue
- Maintained fast, high-energy service while managing high-volume crowds
Education
General Studies - Business
Oakland Community College
Bloomfield Hills, MI10.2002
Accomplishments
- Territory Management & Business Development
- On-Premise & Off-Premise Sales Strategy
- Brand Building & Product Education
- Relationship-Based Selling
- Menu Development & Placement Strategy
- Sales Analysis & Performance Tracking
Certification
WSET Level 2 Spirits
Timeline
Sales Consultant
Southern Glazer's Wine and Spirits
09.2022 - Current
Sales Representative
Great Lakes Wine & Spirits
03.2019 - 09.2022
Head Bartender
Elektricity
01.2013 - 03.2019
General Studies - Business
Oakland Community College