Jennifer STAVOLA
Summary
Agency manager versed in marketing of various industries and client talents. Skilled in networking within Retail, Real Estate and various industries. High level development of opportunities for clients and their products. Conducted business analysis and marketing strategies to attract new clients while managing existing client engagements. Project Manager of a start-up restaurant, development of business plans for 2 start-ups including market analysis and financial growth to scale.
Overview
29
29
years of professional experience
Work History
Digital Marketing Agency Coordinator
HEXNET Digital Marketing
01.2023
- Began 5 month project for ALL HOSPITALITY VIA GRAND VICTORIAN FOOD &
- BEV for Start-Up at former Avon Pavilion location for 3 locations: Leo's Landing, The
- Promenade, and Beach House Boutique-Completed May 2023 see following Doc for details:https://docs.google.com/document/d/1Hwzi39dUhxBguuVAIZh59m1S7vCk_hLik4bMeFij0kM/edit?usp=sharing
Owner
Created LOTUS-AZURE DIGITAL MARKETING LLC
06.2022
- Worked with clients ranging from:
- NYC Immigration Attorneys, Small Business owners, multiple local restaurants on consulting forwebsite management, social media, website design, Online retail store creation of website,social media marketing.
Agency Coordinator
12.2021 - 06.2022
- VP of Sales, Brand Launch and Expansion Strategist
- Responsible for creation of all internal processes: hiring, training, sales strategies, clientrelationships, HR, payroll
- Analyzed market research, competitors and current trends in the industry for each client, andcreated presentations to suggest best strategies to improve overall business, online presence,website functionality, and social media
- Lead the design process for updating websites and creating content for Social Media, includingmanaging on-site photo shoots, content uploading, writing copy for websites and content togrow and build a brand presence
- Weekly analysis of competitors in the local area, suggest improvement through reviewingonline responses via data analysis via Google Business, Website reporting and Social Mediabusiness reporting
- Find or create new opportunities to help the client's business to achieve their goals: moveproducts, price analysis, sell through on product, timing of promotions and marketing, constantevaluation of market for current merch trends
- Create online personas to help identify new opportunities in the market place and identifyingtarget audiences
Primary Retail Supervisor- PROJECT MANAGER
American Dream
01.2020 - 01.2021
- Responsible for creation of all internal processes: training, supply chain processes, SOP's forguest interaction, sales, merchandising, product buying, pricing, marketing and promotionalstrategies
- Participate on and/or lead Supply Chain continuous improvement projects and initiatives tomeet product cost improvement, time improvement and / or quality improvement objectives
- Lead the automation of current processes and analyses to improve efficiency of current Supply
- Chain operations, and conduct appropriate levels of analytical analysis and other duties asneeded for product and merchandise across 15 locations within the internal retail division
- Weekly analysis of competitors in the mall, the top selling sku's, opportunities to moveproducts, price analysis, sell through on product, timing of promotions and marketing, constantevaluation of market for current merch trends
Sales Account Manager
Kellogg Morning Foods US
01.2016 - 01.2019
- For 67 Retail Locations
- Products: Morning Foods, MorningStar Farms, Pop-Tarts, Bear Naked
- Track, measure, manage and coordinate multiple projects through sales process, relationshipdevelopment with key stakeholders and through in person visits for execution of specialdisplays
- Actively manage the product portfolio and provide regular management status reporting of
- KPI's, top selling products, missing products per location and suggest and sell to gain shelfownership
- Created detailed forecasts on $50M of sales, ranked #2 in the nation for sales in 2017 andand summarized this information for key stakeholders
- Worked on a daily basis with Kellogg Internal Account Managers to suggest brand strategyand marketing for each of the 67 stores in the territory
- Consistently maintained current market research and knowledge of competitors current andfuture promotions and marketing strategies
- Retail Leadership Roles
General Manager, Visual Leader, Credit Sales Coach,District Manager
Ann Taylor
01.1995 - 01.2016
- PacSun, Gadzooks, The Marketplace (FL), Factory, Loft Outlets, Rue 21
Merchandise/ Visual Specialist, Training Leader
Gallagher Restaurant Group
01.1993 - 01.1995
- Credit Coach, Highest Volume Districts
- Sales management
- SPOC(Senior Point of Contact) in projects around Sales Operations
- Reporting Development and the implementation of Visual Floor Sets, SPOC for New Producttests and launches, analysis of SKU sell through, top selling products
- Assisted in defining and reporting business analysis tools for merchandise management andseasonal timing of product delivery
- Assisted in the process of “seasonal shipping” at Pac Sunand AT Factory
- Provided visibility on areas of concern and areas of focus for visual executionprocesses at Loft Outlet
- Planning and Forecasting – Analyzed and communicated the impact of sales for the fiscal yearplan and current quarter forecast by recurring revenue line, payroll and setting hiring goals andrecruiting
- Business Analysis –Executed weekly reports (Excel and PowerPoint) for Regional
- Management for payroll, productivity, compliance, hiring, training and visual execution andupdates
- Sales: maintained reports and analytics on dashboards to support and monitor weekly activityand key performance measures as well as drive results through in the moment coaching anddistrict meetings, Assisted in training and opening Eatontown Redheads, Spaghetti Western
- John Parkhill:
- Assisted in training and opening Parkhill's (location of Bar&Co)
Education
MBA - Management And Global Leadership
University of Phoenix
Online05.2025
Real Estate Agent - Real Estate
MOESC
Tinton Falls09.2017
Certified Medical Assistant - Medical Assistant
Medical Career Institute
01.2015
Bachelor of Fine Arts - Fashion Merchandise Marketing & Development
Fashion Institute of Technology
City, New York01.1993
Skills
- Computer: Applications in
- Microsoft Office: Word, Excel, PowerPoint, Outlook, Salesforce
- Shopify, sales analytics, Google Business, Meta, Canva, Website design Social Media content
- And management, Open Table, 7 Shifts
- Quantitative: possess strong quantitative and analytical skills, ability to translate data to
- Strategy
- Interpersonal: Proven Leadership abilities, merchandise and marketing strategist, client
- Retention, ability to coordinate and work with Key Decision Makers
- PEOPLE MANAGEMENT AND DEVELOPMENT:
- Leadership, Recruiting, Talent Assessment, Talent Acquisition, Talent Retention, Team
- Development, assessing processes, productivity, elevating team performance, directly impacting
- And improving all KPI's
- Digital Marketing
- Event Coordination
- Customer Service
- Time Management
- Staff Supervision
- Budget Management
- Process Improvement
- Team Leadership
- Sales Support
- Brand Development
- Client Relations
- Strategic Planning
Timeline
Digital Marketing Agency Coordinator
HEXNET Digital Marketing
01.2023
Owner
Created LOTUS-AZURE DIGITAL MARKETING LLC
06.2022
Agency Coordinator
12.2021 - 06.2022
Primary Retail Supervisor- PROJECT MANAGER
American Dream
01.2020 - 01.2021
Sales Account Manager
Kellogg Morning Foods US
01.2016 - 01.2019
General Manager, Visual Leader, Credit Sales Coach,District Manager
Ann Taylor
01.1995 - 01.2016
Merchandise/ Visual Specialist, Training Leader
Gallagher Restaurant Group
01.1993 - 01.1995
MBA - Management And Global Leadership
University of Phoenix
Real Estate Agent - Real Estate
MOESC
Certified Medical Assistant - Medical Assistant
Medical Career Institute
Bachelor of Fine Arts - Fashion Merchandise Marketing & Development
Fashion Institute of Technology
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