Jennifer Stedman
Santa Rosa,CA
Summary
Experienced Marketing leader delivering exceptional trade marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, DTC and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
Work History
Brand/Trade Marketing Manager
Vintage Wine Estates
12.2019 - Current
- Collaborated with Marketing and Sales teams to create differentiated in-store experiences through unique merchandising and collateral opportunities.
- Created and executed seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Spearheaded digital and printed retailer coupon programs; managed vendors and conducted ROI analysis
- Led cross-functional teams for social media flash campaign implementation
- Developed and implemented a "Teams" based trade marketing project management tool to create efficiency
- Measured marketing program effectiveness via regular monitoring of KPIs.
Direct to Consumer Marketing Manager
Pellegrini Wine Company
04.2018 - 12.2019
- Elevated DTC sales by 10% in the first year through innovative channel management.
- Achieved an impressive 22% open rate on email campaigns, bolstering brand engagement.
- Forged strategic partnerships, resulting in over seven event contracts within six months.
Marketing & Hospitality Manager
Thumbprint Cellars
10.2017 - 02.2018
- Successfully introduced a high-demand second label, accruing over $36,000 in revenue within 2 weeks of launch
- Led the marketing team in realizing a 10% growth in social media engagement.
Member Services Manager
Robert Young Estate Winery
02.2015 - 10.2017
- Efficiently managed a premium 1,600+ member club, generating $1.7 million in sales in 2016
- Create and executed e-commerce strategies
- Interacted well with customers to build connections and nurture relationships.
Education
Bachelor of Arts - Communications And Public Relations
California State University
Sacramento, CASkills
- Strategic Marketing and Brand Development
- Leadership & Team Collaboration
- E-Commerce & Digital Strategies to Deliver 360 Customer Experience
Timeline
Brand/Trade Marketing Manager
Vintage Wine Estates
12.2019 - Current
Direct to Consumer Marketing Manager
Pellegrini Wine Company
04.2018 - 12.2019
Marketing & Hospitality Manager
Thumbprint Cellars
10.2017 - 02.2018
Member Services Manager
Robert Young Estate Winery
02.2015 - 10.2017
Bachelor of Arts - Communications And Public Relations
California State University
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