Jennifer Trax
Crystal Lake,IL
Summary
Strategic marketing and account management professional with deep experience leading promotional campaigns, strengthening client partnerships, and executing brand initiatives. Proven track record of driving engagement, delivering creative solutions, and managing complex projects in fast-paced environments. Expertise in promotional marketing, vendor sourcing, and campaign strategy.
Overview
37
37
years of professional experience
Work History
Account Manager (Full-Cycle) - Promotional Products
Leaderpromos
Crystal Lake
06.2023 - 03.2026
- Managed full-cycle promotional campaigns for multiple client accounts, from ideation to fulfillment
- Oversaw $1M+ annual revenue while acting as primary client contact and project lead
- Streamlined vendor sourcing and production timelines to ensure on-time delivery
- Created strategic product recommendations aligned with brand and marketing goals
- Built client presentations, quotes, and campaign proposals using
- Expert in Commonsku Ecosystem
- Handled high-volume orders and tight deadlines across multiple concurrent projects
Creative Account Manager
Bob Lilly Promotions
01.2022 - 01.2022
- Developed profitable client relationships and promotional strategies to drive repeat business
- Managed end-to-end quoting, sourcing, and trend research for branded merchandise campaigns
- Executed retail promotions and custom packaging initiatives from concept to fulfillment
- Leveraged ASI and PPAI vendor networks to source competitive pricing and creative solutions
- Coordinated vendors, timelines, and deliverables to meet client deadlines
Marketing Specialist
SpecWorks Inc.
01.2019 - 01.2022
- Executed multi-channel promotional marketing campaigns for key brand accounts
- Managed account strategy, product recommendations, and campaign execution
- Created branded merchandise programs and client presentations
- Handled quoting, order processing, and workflow management in Commonsku
- Collaborated with vendors to source products and manage production timelines
Promotional Marketing Specialist
Nadel
01.2013 - 01.2019
- Prospected, vetted, and sourced new client opportunities to drive business growth
- Executed branding and promotional marketing campaigns for multiple client accounts
- Managed sourcing, quoting, and client communication throughout project lifecycle
- Coordinated custom product development from ideation to production
- Leveraged vendor relationships to deliver creative and cost-effective solutions
- Supported campaign execution with presentations, proposals, and order management
Bank Manager | Leadership Experience
Washington Mutual
01.1989 - 01.2008
- Managed branch operations, hiring, training, and team leadership
- Drove customer acquisition and relationship development
- Oversaw multi-location operations and performance management
- Ensured operational excellence and customer service delivery
Education
Associate of Business Administration -
Moorpark College
Moorpark, CASkills
- Commonsku
- ASI
- PPAI
- EXP
- SAGE
- Microsoft Office
- Outlook
- CRM Systems
- Vendor Databases
- Presentation Development
CREDENTIALS
- The Training Associates (TTA) Tarzana, CA Sales, Operations, Retail Program training for broad-based internal training across multiple retail branch locations, covering customer service, product knowledge, and operational skills to support a sales, retail and service-focused culture
- Nadel Chicago, IL Formal Training in Promotional Products Industry
- Leaderpromos Columbus Ohio The Challenger Sale Trained in solution-based selling and strategic client conversation techniques to drive business growth
CLIENT EXPERIENCE
Clune Construction, Church Mutual, Alight Solutions, AON services, Monster Worldwide, Advocate Health, Centegra Health System, Health Bridge Fitness Centers, Shaw Media, The Skimm, Beachwaver, Northwest Herald, Ravinia Festival, Aptar, Boston University, CyberGrants, 47 Brand, Baird & Warner, Henry Ford Health, and more.
Timeline
Account Manager (Full-Cycle) - Promotional Products
Leaderpromos
06.2023 - 03.2026
Creative Account Manager
Bob Lilly Promotions
01.2022 - 01.2022
Marketing Specialist
SpecWorks Inc.
01.2019 - 01.2022
Promotional Marketing Specialist
Nadel
01.2013 - 01.2019
Bank Manager | Leadership Experience
Washington Mutual
01.1989 - 01.2008
Associate of Business Administration -
Moorpark College