Jennifer E Burnell-Foster

• Managed a $60M e-commerce portfolio for retailers including Home Depot, Target, Best Buy, and AAFES.
• Drove new profitable businesses with in store off shelf placement for each account.

• Managed a $45M portfolio with 31 top pro customer accounts.
• Achieved 12% year-over-year growth in the first year.
• Increased revenue by building strong relationships, collaborating with internal/external partners, and leveraging data & reporting tools to meet sales and profitability goals.

• Managed a $680M omni-channel portfolio for Target, Home Depot, Lowe's & Macy's.
• Key Wins: Home Center & Macy's

- increased top line sales double digits at each account within the first year

- exceeded annual profitability goals each year for each account

- drove new business into 4 sub-categories working with new retailer teams

- earned annual award for most distribution increase with Home Centers

• Key Wins: Target

- increased top line sales by +290% to $490M

- increased profitability to #2 account within organization

- improved account rank from #5 - #3 across all retail

- awarded vendor of the year two years in a row

- digital penetration from 2% - 36% in less than two years

- joint business partner successful hitting key KPIs each year

- drove new business into 14 sub-categories working with new retailer teams

• Responsible for customer P&L, developed joint business plans aligned with sales and margin objectives, led retailer program negotiations, executed digital marketing initiatives, strategic customer engagement, including product development, presentation creation, meeting facilitation, and post-meeting follow-up.
• Collaborated with cross functional teams in launching new products in store/online each season.
• Oversaw sales forecasting, cultivated long-term customer relationships, created promotional plans, analyzed market and industry data, managed trade spend budgets, and led EBITDA improvement strategies including post-audit reconciliation.
• Led a team: sales analyst, operations manager, key account manager, content specialist and new business sales consultant.

• Managed $50M omni-channel portfolio for Best Buy, AAFES, JC Penny, HEB, Dillard's and Bluestem.
• Key Wins:

- increased top line sales with Best Buy from $9M to $34M in 18 months

year over year sales increase with all other accounts.

- achieved company profitability KPIs for all accounts

- increased digital penetration from single to double digits

• Managed a $100M portfolio for Target, Best Buy & Kohl’s.
• Generated weekly, monthly, quarterly, and yearly reports to analyze business from both customer and organizational perspectives, driving increased results.
• Responsible for building out annual joint business plans, managing monthly and presenting plan of actions for staying on track to plan.
• Oversaw ladder plans across multiple departments to identify opportunities for driving sales, inventory turnover and in-stocks.