JENNIFER RYAN JONES
Summary
Experienced luxury sales manager with a proven track record of exceeding sales targets in upscale markets. Exceptional leadership skills, a passion for cultivating client relationships, and a deep understanding of luxury market trends. Demonstrated ability to drive revenue growth through strategic planning and successful team management.
Overview
23
23
years of professional experience
Work History
Group Sales Manager
The RealReal
04.2021 - Current
- Provided leadership, insight and mentoring for a team of Account Managers with the goal of scaling the luxury consignor business
- Developed and implemented successful sales and outreach strategies to increase high value supply
- Led weekly team meetings and one-on-one coaching sessions to continuously improve performance
- Shared deep product knowledge and best clienteling practices to deliver a best in class selling experience
- Coached tenured reps to hit their Sales Growth Promotions, exceeding 9 and 18 million dollars in value
- Mentored and collaborated with fellow group managers
- Presented to and summarized weekly performance metrics for senior leadership
Senior Account Luxury Manager
The RealReal
09.2019 - 04.2021
- Managed an upscale luxury consignor base as part of the number one repeat business team in the company
- Worked diligently to meet and exceed performance expectations by achieving 131% to goal in 2021
- Promoted to Senior Account Luxury Manager by building a lifetime consignment value exceeding 9 million dollars
- Mentored new team members by communicating successful pipeline and outreach strategies, upselling tips and time management skills. Coached each to hit 100% to quota while ramping
- Invited to participate in a roundtable discussion sharing best practices with the sales team on securing high value products
- Selected by the Training and Development team for their Top Rep panel discussion with new cohort groups
- Completed The RealReal's Leadership Development Program
Executive Marketing Consultant / Content Strategist
Freelance
New York, NY
01.2015 - 09.2019
- Leverage extensive industry expertise to draft daily editorials, creative branding content, and commentary for high-profile sites
- Review new product launches, execute brand storytelling, and report on lifestyle/travel trends
- Provided brand insight for new product launches, social purpose campaigns, marketing initiatives, Gen Z shopping habits and emerging trends
Fashion & Grooming Director
Playboy Enterprises
New York, NY
06.2001 - 01.2015
RealReal
- Principle strategist and director of Men’s Style and Grooming content across all channels, platforms, and international editions
- Partnered with the Ad Sales team to build $10M in new fragrance accounts featuring Givenchy, Jean Paul Gaultier, John Varvatos, Paco Rabanne, and Calvin Klein
- Produced celebrity photo shoots with high-profile celebrities such as: Bruno Mars, Diplo, Neil Patrick Harris, Jason Segal, Greg Kinnear, and Anthony Mackie
Education
Bachelor of Arts - Advertising & Marketing Communications
Fashion Institute of Technology
New York, NYSkills
- Team Leadership
- Sales Strategies
- Sales Pipeline Management
- Mentoring
- Upselling and Cross Selling Opportunities
- Solutions Focused
- Consultive Relationship Based Selling
- Product Knowledge
Timeline
Group Sales Manager
The RealReal
04.2021 - Current
Senior Account Luxury Manager
The RealReal
09.2019 - 04.2021
Executive Marketing Consultant / Content Strategist
Freelance
01.2015 - 09.2019
Fashion & Grooming Director
Playboy Enterprises
06.2001 - 01.2015
Bachelor of Arts - Advertising & Marketing Communications
Fashion Institute of Technology
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